Content

Serial no Chapter Page no

1 Introduction 5-14
1.1 Background of the Study 7
1.2 Literature Review 8-9
1.3 Research Gap 10
1.4 Objectives of the Study 11
1.5 Research Methodology 12-13
1.6 Limitations of the study 14
2 Conceptual 15-21
framework
2.1 Company Profile 16
2.2 Marketing Mix 17-21
3 Presentation of 22-36
data analysis
and findings
3.1 Analysis of Nestlé’s Corporate 23
Social Responsibility
Activities in India
3.2 Data Analysis and 24-35
Interpretation
3.3 Findings 36
4 Conclusion and 37-40
recommendations
4.1 Conclusion 38-39
4.2 Suggestions and 40
Recommendation
4.3 Bibliography 41
4.4 Questionnaire 42-44