Cultural Factors That Influence International Business

Marketing always exists in an environment shaped by culture. Culture is complex, and fully
appreciating its influence takes significant time, effort, and expertise. Various features of a
culture can create an illusion of similarity, but industries need to dig deeper to make sure they
truly understand the people and environments in which they will work. All cultures have their
own unique sets of customs and taboos. It is important for marketers to consider these so that
they will know what is acceptable and unacceptable when choosing their next export market.

Myanmar IKEA plans to expand their market in Colombia. There are 4 factors that we should
know when expanding a business: Communication, Religion, Etiquette and Negotiation. While
doing a business we should make our buyers understand what products are we selling and what it
is about. Also, Colombians get impressed when they meet a foreigner who speaks Spanish. Then
knowing the holidays or festivals of Colombia so IKEA can make sales. First impressions are
usually vital, however they may be a specifically huge deal in Colombian commercial enterprise
etiquette, so that you need to get dressed to impress! Punctuality is a critical element of
commercial enterprise etiquette in Colombia in case you need to make an awesome impression.
As a rule of thumb, while you are first assembly a Colombian in a commercial enterprise setting,
you'll usually do handshakes first. Though obvious, it's miles vital to recognize what you’re
discussing ahead and backward whilst negotiating in an assembly. When talking on behalf of
your firm, you have to recognize the commercial enterprise strategy, findings, information, and
information of now no longer best your very own enterprise however additionally your partner’s
enterprise and your respective countries. With those elements, IKEA can pass ahead and acquire
their goals.

Conclusion
Before stepping into a market, we should know the cultural factors and plans. If we have
inadequate information about culture then it is impossible for us to do business in specific
country or culture. Above all mentioned reasons proves it that cultural factor should considered
central core of business.
Reference-
(Compendent, 2021)
(Pritchard, 2021)

https://www.donquijote.org/colombian-culture/holidays/

https://planetdepos.com/trending/content/colombian-business-etiquette

https://compendent.com/1219/cultural-international-business/

https://www.commisceo-global.com/resources/management-guides/colombia-management-guide
https://www.kwintessential.co.uk/resources/guide-to-colombia-etiquette-customs-culture-business

[http://www.ediplomat.com/np/cultural_etiquette/ce_co.htm