Influencer Marketing Content Brief

CLIENT:
INFLUENCER:
LIVE DATE:
REQUIRED CHANNELS: YouTube Snapchat
Facebook Pinterest
Instagram Blog
Twitter Client channels
BUDGET / TALENT FEE: £0.00

1. BRIEF
Background Information:
Provide an overview of your company what this project is about. Include links to your website and
any other background material that might be helpful.

Write here…

Audience Insights:
Who’s your target customer for this project? What do they care about? What do they do daily?
What other products or brands interest them? Include demographic information if available.

Write here…

Objectives:
Outline your key objectives for this piece of content or campaign.

Write here…

Get: your target audience? xx

To: what do you want them to do? xx
By: how will they do it? xx

Call to action:
What is you one clear call to action? It should be emotive and / or actionable.

Write here…

Key Messaging:
What are the key messages that you’d like to be heard through this activity?

Write here…

Influencer Marketing creative brief template provided by www.dyzio.co – for free use and distribution
2. SCOPE OF WORK
Number of Media Deliverables:
List the number of deliverables to be created by the influencer.

YouTube Videos: x1 Facebook Posts:

Instagram Posts: x2 Pinterest Posts:
Twitter Posts: LinkedIn Posts:
Blog Post: Other:

3. TIMINGS
Include: Shoot dates / deliverable due dates / video live dates / social promotion dates etc.

Key dates: Action / Deliverable:

12/03/16 Shoot

4. CREATIVE REQUIREMENTS
Video Requirements:
Include: What the video is about / channels it should appear in / video length / verbal mentions /
what to wear / details for video description box (e.g. promotion links)

Write here…

Social Promotion Requirements:

Include: what are these posts about / social channels they should appear on / images to be
included / any campaign Hashtags or @mentions etc.

Write here…

Hashtags: #
@mentions: @

Blog Post Requirements:

Include: what is this blog about / where will it be posted and any mandatory requirements.

Write here…

Dos (must be included in this activity):

Include brand mentions / product mentions / clothing to be worn / ‘Paid promotion’ messaging (see
YouTube Guidelines / ASA Guidelines / FTC Guidelines).

Write here…

Influencer Marketing creative brief template provided by www.dyzio.co – for free use and distribution
Don’ts (must not be included in this activity):
Include other brands not to shown or mentioned / language not to be used / other restrictions?

Write here…

Usage Rights:
Include requirements related to Video rights & usage / Music & image rights & clearance

Write here…

5. ASSET DELIVERY
Approved assets to be delivered in the following formats & specifications.

Video files:
Images:
Audio files:

6. OTHER CONSIDERATIONS
Include any other considerations or requirements for this activity. Tags / client website links /
descriptions / legal hashtags (e.g. #ad / #promotion). Also, is the Influencer required to authenticate
and link their channel data for this activity – or provide screen shots of live data?

Meta data:
YouTube endorsement
Check Box:
Reporting:
Other:

Influencer Marketing creative brief template provided by www.dyzio.co – for free use and distribution