MODULE 6

1) Elaborate Marketing Mix ?

Advertising – Print, Broadcast,Network, electronic, display
Sales promotion- Samples
Events and experiences
Public relations and publicity
Direct Marketing
Interactive marketing
Word-of-mouth marketing
Personal selling

2) Elements in Communication Process ?

3) Developing Effective Communication ?

4) Define Integrated Marketing Communication

5) What is Advertising ?

6) Advertising Objectives
o Informative
o Persuasive
o Reminder
o Reinforcement

7) Outdoor Media Options ?

o Billboards
o Public Spaces
o Product Placement
o Point of Purchase

8) What is Sales Promotion ?

9) Options of Sales Promotion

o Samples
o Coupons
o Cash Refund Offers
o Price Packs
o Gifts

10) Types of Public Relations

o Publications
o Events
o Sponsorships
o News
o Speeches
o Public Service Activity

11) What is Online Marketing ? Advantages and Disadvantages.

Advantages
o Can offer or send tailored information/messages
o Can trace effects by UVs clicks on a page/ad
o Contextual placement
o Can place advertising based on search engine keywords

Disadvantages
o Consumers can screen out most messages
o Ads can be less effective than they appear (bogus clicks)
o Lost control over online messages via hacking/vandalism

12) Define Direct Marketing

13) What is Sales Force ? Explain Managing Sales Force.
o Recruiting
o Selecting
o Training
o Supervising
o Motivating
o Evaluating

14) Six Steps in Effective Selling

o Prospecting and Qualifying
o Pre-approach
o Presentation and Demonstration
o Overcoming Objections
o Closing
o Follow Up and Maintenance