UNIVERSITY OF CENTRAL PUNJAB

FALL 2020

SPRING 2022
Course Title:Fundamentals of Marketing

Course Code: MKTG2003

Final Project
Course Instructor: Baseerat Sattar

Section: D Program: BBA Date: 07-05-2022

Submission Date: 22-06-2022 Maximum Marks: 10

Program Objective:
Course Objective: CO2 Course Learning Objective: CLO1
PO1, PO3
TO BE FILLED IN BY THE STUDENT
Student Name: Registration No: Sr. No:

Instructions:
 No late submission is allowed
 Submission Date June 22nd,2022
 Submit hardcopy of the report
 Prepare a presentation of 15 minutes to present your project in a group

Project Details:
Page 1 of 2 Assignment
Description

For this project you have to form a team of 5 people, and choose any existing local brand
and launch a new product/service of them. You have to write a complete marketing plan
for the new product/service of existing local brand.

Contents of marketing plan:

1. Executive Summary

2. Current marketing situation

3. Threats and opportunities

4. Objective and issues

5. Marketing Strategy

6. Action programs

7. Budgets

8. Controls

You are required to submit a report, as well as be ready for a 15 minute (approx.)
presentation

Page 2 of 2 Assignment