CASELET

KLOWNZ MONEY AND COMEDY BAR

Founder: Allan Joveness Quilantang

Located in : Sunshine Boulevard

Executive Summary

The Klownz Comedy Bar is the Entertainment Capital in Quezon City as well as the sister comedy bar of
Klownz which is Zirkoh founded by Allan Joveness Quilantang also known as Allan K. and “Pambansang
Ilong ng Pilipinas”. Klownz is located at Sunshine Boulevard Quezon Avenue that lasted for eighteen
years while Zirkoh is located at Tomas Morato Avenue Diliman Quezon City that lasted for sixteen years.

Klownz is a pleasant spot to be because It will keep you engaged, eased your pressure and will make you
snicker for the entire night with the 30 Professional Claasy Comedian Performers that do not “bully” in
crowd as you typically expect with regards to satire comedy bars that idea is not ideal for youthful ones.

The primary target market of Klownz comedy bar is more on adults in the range of 18 and above and no
limit of age as long as you can, and with no specific gender. They are accepting everyone and specially to
a group of people's that love listening live comedy jokes, people who idolize comedians, and also people
that wanted to relieve their stress and problems in life.

 Mission and Vision of SCOPE (Stand Up Comedians of phil. Entertainment Foundation, Inc.)
Our MISSION is to protect the well-being of each entertainer in/ of the Philippines by providing
assistance and support for medical needs, health and safety, insurance, housing, finances,
livelihood, counselling, emergencies and other concerns – we ultimately believe that to take
care of each entertainer today assures the industry’s properity tomorrow.

Our VISION is to unite all stand-up comedians/sing-along masters in/of the Philippines in
promoting, prolonging and preserving the art of live, interactive comedic and musical
entertainment – all entertainers coming together to update with the times, upgrade the quality
of entertainment and upkeep the industry, thus uplifting the standard of entertainment for the
future generations to uphold.

Board of Consultants: Allan K, Vice Ganda, Chokoleit Garcia etal.

Statement of the Problem

In a report by the Philippine Entertainment Portal (PEP), Allan K was said to file for bankruptcy and
close down Klownz as well as Zirkoh, which is located in Tomas Morato.

"We regret to inform you that our company, Klownz Comedy Bar Inc., is facing a tremendous
economic financial loss brought about by the coronavirus 19 pandemic in the Philippines," read a
letter to employees, as provided by Allan K and Alejandria to Pep.
"And because of this unprecedented uncertainty, our overhead expenses cannot be met, that is the
reason that the company resorted to closure effective July 29, 2020," it added.
Idea Description

Idea Description

1. Start a New Bar

• Explore more what the bar would offer.

• Contact Loyal clients, invite new market, expand the market.

2. Move to Digital Communication

• Website (Online Bar)

• Kumu Live

• Facebook Live (Advertise)

• Youtube (Zirchovery Channel, Advertise with diff. celebrities)

3. Retain Strong Relationship with the Clients

• Consistency

• Special Offers for Long term customers

• Deliver Relevant content

• Make it cheap

• Connect!

• Lift Customer’s Worry

• Events

Results/Impacts

The Impact/Result of this will be a good benefit for the business because of the options that we
propose. And in this case, the celebrities will turn out to be the ones who are going to advertise the
trade. The good advertisement causes good profit as well.

Continuing the business means volunteer comedians can still prosper their talent and do what they love.
They can maintain the business by giving their best to make people laugh and be consistent to their
humor in order to avoid the viewers of getting bored and erase the negativity of the pandemic. It can be
the best to do so that we can rest assure the possibility that we can restore the business.

This scenario might be a trial and error for them but there's nothing wrong about taking risks. It can
result that the business may arise again but not as the same income that they get due to the fact that a
lot of people are jobless and all establishments had closed. But there can be a chance that they gain
profit and restart their trade and make lots of people happy but in a virtual manner this time.
And there is a possibility that a lot of people can recognize and watch them. And if the time comes that
the pandemic ends, there is already a strong relationship between them and the customers during the
online transactions and it will be easy for them to attract customers if the bar will open again.

Execution

RISKS

 Low on Money
 No Customer, No Pay
 Low on Man Power
 Internet Connection

OPPORTUNITIES

 Famous
 Talented Performers

SOLUTIONS

1. Focus on Lower costs

 Sponsorship
 Fund Raising
 Income in Live Videos (Facebook, Kumu etc)
2. Proper Money Segmentation
 Online Platforms
 Reduce Man Power
3. Improve Digital Marketing and Performance
 Keep your customers happy!