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Improved Category Tree - Introductory Guide

SELLER EDUCATION HUB


Table of contents
CONTENT PAGE
About the improved category tree 3-7
1. Upcoming changes to expect in June
2. A stabilised tree to support better search
3. Mandatory attributes and attribute values

Preparing for the changes: Selecting the right category and attributes 8 - 14
1. Category Guides
2. Product Attribute Guides
3. Online Product Category Guide

New features to support a smooth transition 15 - 27

Next steps 28 - 29

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IMPROVED CATEGORY TREE - INTRODUCTORY GUIDE 2
ABOUT THE IMPROVED
CATEGORY TREE
Upcoming changes to expect in June
Here’s what you should know about the upcoming adjustment for the category tree:

1. We have made the following improvements:


○ Adjustments to the current categories for a more stable category tree
○ Addition of new attribute types to improve search results
2. Categories of your existing listings will be automatically updated by our system to match the new
structure.
3. Our system may fill in some attribute values for your listings, based on the existing product information.
4. There’ll be a proper registration process to add your brand to our database, so that it can be tagged to your
listings and improve search visibility.

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ABOUT THE IMPROVED CATEGORY TREE 4
A stabilised tree to support better search
As sellers, the categories you see on Seller Centre may differ from the product categories that shoppers see when
they are browsing on the Shopee platform.

What shoppers see during search is configured based on the attributes and brand information you provided for
your listings.

Having accurate and comprehensive attribute information improves the visibility of your products and produces
better search results, as shoppers may search for specific attributes such as sleeve length, material, style, and
more.

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ABOUT THE IMPROVED CATEGORY TREE 5
A stabilised tree to support better search
For example, while you may have uploaded two products under the same category on Seller Centre, shoppers may
see them under different categories on the Shopee platform during search.

Seller Centre Shopee Platform

Category selected: Category shown:


Women Clothes > Tops > T-Shirts Women Clothes > Tops > Long Sleeve T-Shirts

Mandatory Attribute
Sleeve Length: Long Sleeves

Category selected: Category shown:


Women Clothes > Tops > T-Shirts Women Clothes > Tops > Short Sleeve T-Shirts

Mandatory Attribute
Sleeve Length: Short Sleeves

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ABOUT THE IMPROVED CATEGORY TREE 6
Mandatory attributes and attribute values
Mandatory attributes are attribute values that are required for your products to ensure their visibility to shoppers.

During this improvement, we will add necessary attributes for particular product types. This will improve search
results and helps buyers make informed purchases.

Our system may fill in some attribute values for your listings, based on the existing product information. Do check
and ensure that you fill in all remaining mandatory attributes.

Use Attributes Tool via the My Products page on Seller Centre to check your listings and identify those with
missing mandatory attribute information. You can then fill in the missing attribute information and update the
listings directly.

There will be a transition period for you to make these changes, more information and detailed guidelines will be
shared nearer to date.

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ABOUT THE IMPROVED CATEGORY TREE 7
PREPARING FOR THE CHANGES:
SELECTING THE RIGHT CATEGORY
AND ATTRIBUTES
About Product Category Guide
The Product Category Guide is an online directory on Seller Education Hub that lets you search for a product
category in order to learn more about it.

For each category, you’ll find details such as:


● Examples of products with images
● Mandatory attributes of products and example of attribute values
● Examples of product attribute values with images and description

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PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES 9
Searching for category information using Product Category Guide


A Search for a category by its
name or category ID

A ● You can also select a


B
category from the list
directly to perform a
keyword search

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PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES 10
Searching for category information using Product Category Guide


C Hover your cursor over the
image shown under the
Product Examples column
to get a quick view of
products under a category.

This helps you to determine


at a glance if the category
is relevant to your products.
C

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PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES 11
Searching for category information using Product Category Guide


D Select View Details under
the Action column to learn
more about the products
and attributes under a
category.

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PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES 12
Searching for category information using Product Category Guide

E The category information


is shown at the top of the
E
page.


F More product examples are
F
shown to help you
determine if your product
falls under this category.

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PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES 13
Searching for category information using Product Category Guide


G Under Related Attributes,
G select an attribute type to
view its attribute values.


H Use the images and
description provided to
H identify the right attribute
value(s) for your product,
so that you can fill in
accurate product
information to optimise
search results.

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PREPARING FOR THE CHANGES: SELECTING THE RIGHT CATEGORY AND ATTRIBUTES 14
NEW FEATURES TO SUPPORT A
SMOOTH TRANSITION
New features to support a smooth transition
Here are four new features to support you in integrating the improvements successfully with your businesses:

1 Category Recommendation 2 Attribute Recommendation


Our system will recommend a category for your Our system will recommend up to 3 attribute
product based on its title. values for each mandatory attribute of your
product, based on its title and cover image.
This feature will be available in both single and
This feature will be available in both single and
mass upload.
mass upload.

3 Add a New Brand Name 4 Mass Upload (Improved)


Submit an application to add your brand to our Use the new template so that you can mass
database. upload attribute information at one go.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 16
Category Recommendation - Single Upload
When creating a new listing, suitable categories will be recommended based on your product’s name.


A Enter a Product Name.


B Select from one of the
A Recommended Categories.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 17
Category Recommendation - Mass Upload
After the Mass Upload process, suitable categories will be recommended based on your product’s name.

A
● If you did not fill in a
category for your product in
the basic Mass Upload
A template, our system will
set a Recommended
Category for it by matching
it as accurately as possible
to its product name.

To select another category,


simply select the current
category to view other
options.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 18
Category Recommendation - Mass Upload
After the Mass Upload process, suitable categories will be recommended based on your product’s name.

B
● If the system can’t find a
highly accurate match
based on the product
B Please choose a category
name, you’ll be asked to
choose a category when
Please choose a category updating the attributes
information after Mass
Upload.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 19
Category Recommendation - Mass Upload
After the Mass Upload process, suitable categories will be recommended based on your product’s name.

C
● You can choose from the 3
Recommended Categories
suggested by our system or
C from the list of all
categories.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 20
Attribute Recommendation - Single Upload
When creating a new listing, up to 3 attribute values for each mandatory attribute will be recommended, based on
product name and cover image.


A Under the Basic Information
section, you’ll need to fill in
your product’s brand and
attribute information.

B ● For mandatory attributes


B
(marked by an asterisk “*”),
Recommended Value(s)
may be shown
automatically. You can
choose/add other attribute
A values if needed.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 21
Attribute Recommendation - Mass Upload
After the Mass Upload process, up to 3 attribute values for each mandatory attribute will be recommended, based on
product name and cover image.


A If you did not fill in the
mandatory attributes for
your product in the Mass
Upload template, our
system will automatically
B pre-fill a suitable attribute
value.


B To choose another attribute
A value, simply click on the
current value to select from
the dropdown list.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 22
Add a New Brand Name
When filling in your listing’s brand information, you can submit an application to add your brand to our database.


A Select Add a new brand
name to fill in the
application form


B Provide the compulsory
details (marked by an
B asterisk “*”) such as your
product’s Category, Brand
Name, and Product Image.
A
Do include any additional
information about your
brand that will be useful in
expediting this process.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 23
Add a New Brand Name
When filling in your listing’s brand information, you can submit an application to add your brand to our database.

● You will be informed about


the outcome of your
application via notification
within 5 days after
submission.

● During the review process,


you can use the submitted
brand name temporarily.

● If your application is
unsuccessful, the brand
information for your listing
will be set as “No Brand”.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 24
Mass Upload - Advanced Template
Use the Advanced Mass Upload Template to fill in attribute information for products under each category.


A On the Mass Upload page,
select Advanced Template.


B Select a category and
Download the Advanced
Mass Upload template.

The generated template will


contain all the attributes
related to the product
category you’ve selected.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 25
Mass Upload - Advanced Template
Use the Advanced Mass Upload Template to fill in attribute information for products under each category.


C In the template, the brand
and attribute columns can
be found after the shipping
information.

C Do fill in the columns


marked Mandatory, as these
are mandatory attributes
required for a successful
upload.

Filling in Conditional
Mandatory columns can
boost product searchability.

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 26
Mass Upload - Advanced Template
Use the Advanced Mass Upload Template to fill in attribute information for products under each category.


D As different products have
different attribute types (e.g.
expiration date would be
applicable for a skincare
product but not a skincare
tool), the attribute type that
is not relevant for each
product will be indicated in
dark grey.

Fill in attribute values in


white boxes only.
D

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NEW FEATURES TO SUPPORT A SMOOTH TRANSITION 27
NEXT STEPS
Next steps for you...

Better Visibility and Accuracy


with Improved Category Tree

Learn more about new updates and


features to optimise your product
visibility in this webinar

Visit our Online Product Category Guide to start familiarising Stay tuned for our upcoming webinar where we share tips
yourself with the new category tree structure today! and tricks on how to optimise your listings to drive sales

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NEXT STEPS 29
Thank you
Learn more about best practices for selling on Shopee
on Seller Education Hub:

https://seller.shopee.com.my/edu/home

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