3. Salesperson essentials for professional buyers.

 Predictions.
A delicate employee is an employee who knows how to pay attention to customers even
when customers have not asked for any information about the product. Pay attention to
the customer's attitude, gestures, and eye contact as soon as they enter. From there, you
will know which part of the customer's intentions you want to aim for, bringing attention
to the customer's reaction.
 Smile naturally - a way to attract professional customers.
If you are a normal customer, it may be the first time they come to your store to shop or
the customer is only interested in buying the best product for them. Then for professional
customers, they pay more attention and demand higher requirements. From attitude,
words are noticed by professional shoppers because what they need is not only to find the
product they want, but also to want the staff to convince them, to decide to stick with it
for a long time.
The first thing for professional customers to feel comfortable using their products is to
smile naturally. A smile not only shows care and respect for customers, but also shows
the professionalism of the staff as well as the company. What happens when a customer
just walks in and is immediately met with a welcoming smile? Of course, that smile will
bring joy, make customers have feelings for employees, products, and the whole store.
The smile here is a natural smile, coming from the staff's appreciation for customers, not
a shy smile or a smile that is too loud and uncontrolled.
 Increase the amount per transaction
After the customer has decided to buy that product, don't rush to pay the customer right
away, but instead add other suggestions to make the customer have more thoughts. Ask
customers to bundle a product with attractive incentives such as when buying together
will get a discount, or use two products instead of just buying one separately such as
suggesting customers buy a combo Non-stick pan instead of just buying one, the price
when buying combo non-stick pan will be cheaper than buying each one and getting more
products. At the same time, suggest and introduce some more products with the same
current buying needs of customers. This method will not always be successful, but if you
identify the right customers, it will contribute to increasing sales for the store.
 Offer to buy and sell
If you can't get the customer to buy another product, then when the customer is thinking
about whether to buy that product or not, provide an impact to help the customer make a
decision. Do not introduce too much about the features and benefits of the product,
because only when you use it, you will know how the benefits of the product are. Please
advise and influence according to the needs of customers, there are customers who buy
that product just because it is beautiful and shows class, the higher the price, the better.
But there are also customers who are only interested in whether the use is durable or not
or the price is not too high. Therefore, it is necessary to know what the customer wants,
thereby making an impact on the payment of the product.
 Commitment
What a salesperson needs to do should not only begin with a welcoming welcome, but
must also end with the reassurance of the customer by committing. Commitment is a very
important thing because it creates trust for customers and affirms the reputation of the
store. Please offer maintenance, warranty or after-sales care services
 BENEFIT
For the professional buyer, the salesperson must also develop a professional selling
method. Then it will bring many significant benefits:
Building sales will help businesses do business more effectively, thereby contributing to
increasing profits and expanding markets. Depending on the field, industry and product,
there will be differences in reaching customers. The key is to build a specific strategy to
understand what needs to be done for customers.
Create a connection between customers and employees. From there, connect better, create
closeness and trust in the words of employees.
The professional way of the sales person not only benefits the customer, the company,
but also the sales person themselves. No matter where you work or what field, what
employers focus on is not only knowledge but also sales and customer care skills because
employers like professional employees and don't spend too much. lots of money or
training time.
Like any business, their desire is not only to retain existing customers but also to increase
the opportunity to find potential customers. Salespeople are the face of the business that
shows everything about the business, so when there are good sales people to help
customers stick around for a long time, but also find many other potential customers for
the business.
Trường Đào Tạo Kỹ năng Quản lý SAM. Đặc điểm, bản chất và vai trò của nghề bán
hàng. Retrived from http://www.sam.edu.vn/dac-diem-ban-chat-va-vai-tro-cua-nghe-ban-
hang
Chuyên Gia Giảng Viên Hồ Minh Chính. 6C - CÔNG THỨC BÁN HÀNG CHUYÊN
NGHIỆP. Retrived from https://kas.edu.vn/arti-6c---cong-thuc-ban-hang-chuyen-nghiep