Quality assurance is a way of preventing mistakes and defects in manufactured products and

avoiding problems when delivering products or services to customers;

Quality control means how a company measures that its product quality is maintained (if it is
good) or improved if need be. Quality control can be done in many ways, from testing products,
reviewing manufacturing processes, and creating benchmarks. This is all done to monitor
significant variations in a product.

There are certain factors that the management of Furniture R US should consider in determining
whether to continue to make or outsource its products.

These factors involve:

1. the transportation cost of outsourcing products vs the transportation cost of acquiring raw
materials for the creation of the product. Considering this will allow management to make a
profitable decision on which option will be more feasible in targeting the increasing demand
while still being profitable.

2. The cost for outsourcing the finished product vs the cost for creating the goods at the
organization such costs for example labor costs in the creation of goods. Management should
take into consideration the cost of creation and the cost the firm would take in outsourcing the
product. It is important for management to highlight and examine the option that isn't too costly
3. Will outsourcing suffice the growing demand while making a profit for the organization.
Management should consider this before outsourcing so as to not operate at a loss and to also
maintain the standard of the organization.

These dimensions of quality that Furniture R Us must comply to are Durability, Performance,
and Reliability in other to claim that it produces high-quality furniture.
Performance is the determining if the product performs its function? This dimension of quality
can be measured in terms of its performance. Reliability applies to durable consumer goods. The
reliability of a product is determined by how long it takes before the product fails.
Durability is a measure of the life of the product, this involves the number of uses the consumer
gets from the product before it malfunctions. All these must be a complaint by Furniture R Us in
order to make the claim that it produces high-quality furniture.

Two ways in which market research can help Mr. Shake decide whether or not to add the natural
juice to his product line is based on the fact the market research will help to make the best
decisions for adding the fruit juice to its natural product and if adding this product is will be
essential. Another reason for Mr. Shake to do market research is to improve public relations as
consumers' views are taken into account and as such will give Mr. Shake insight as to if adding
fruit juice to is natural juice product line is essential.
This is because it will allow a product to be available through a number of selected outlets offers
Healthy Shakes Enterprise products are offered by selected outlets. There are certain reasons
why selective distribution is selected this is because there is less likely that the product will be
returned thus causing the Health Shakes Enterprise to be more profitable since products are being
distributed widely and are less likely to be returned. This strategy helps to minimize the cost of
distribution since it uses outlets to widely distribute its products to customers reaching a wide
variety of customers this will also cause the product to increase in demand. It also enables the
firm to establish a good working relationship with channel members thus improving the
reputation of the business will aid in the firm profitability since it has good standards.

Mr. Shakes' choice of media could be influenced by the cost of advertising, this is the amount of
money that will be spent on the advertising of the product that can be used for other
developments in the business. There are other factors that can come into play this involves the
audience that Mr. Shakes is trying to reach and the best possible advertising outlet that would get
this product across to the intended audience. Mr. Shakes' choice of media could be influenced by
also economies of scale due to advertising. Which is a proportionate saving in costs gained by an
increased level of production.
a person who sets up a business, taking on financial risks in the hope of profit.

Adaptability and team building