ACHIEVEMENTS OF SAMSUNG COMPANY

Wins three Gold Awards for designs that offer experiences customisable to different
lifestyles

Awarded 71 trophies in nine categories ranging from product designs for TVs, home appliances,
smartphones and others to User Experience(UX) design

Samsung received a total of 71 awards, including three Gold Awards, at the International Forum
(iF) Design Award 2022, a prestigious German international design competition. Samsung
received Gold Awards for its portable screen The Freestyle, mobile phone Galaxy Z Flip3, and
wireless vacuum cleaner Bespoke Slim. This year Samsung received the most awards out of
11,000 submissions from 57 countries.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award conducts comprehensive
evaluations of differentiation and impact, among others, in a total of nine categories – Product,
Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service
Design, User Experience (UX), and User Interface (UI).

“It is important for a design to:connect the changing values with innovative technologies,” said
Jinsoo Kim, Executive Vice President at Corporate Design Centre in Samsung Electronics. “We
are committed to offering a meaningful experience that both meets the various demands of
customers and improves the quality of our lives.”.

Three Gold Award Winning Products Recognized for Designs That Offer Customised
Experiences to Different Lifestyles

The Freestyle is a portable screen that can display as large as 254cm in diagonal length
depending on the environment where it is used, be it on the wall, the ceiling or the floor as it
rotates 180 degrees.

Thanks to its lightweight and minimal design, The Freestyle is highly portable, allowing the user
to hold it in one hand, and can be used with ease both indoors and outside such as on camping
sites. Depending on each individual lifestyle, it can also be used as a Bluetooth speaker or as
an ambient lamp that can glow light in various colours.
ACHIEVEMENTS OF SAMSUNG COMPANY

The Galaxy Z Flip3 was honoured for its iconic and compact design, that comes with premium
features and exclusive foldable experiences, providing a truly personalised smartphone
experience. With Galaxy Z Flip3’s unique form factor, users are able to enjoy the full
smartphone experience when unfolded and pocketable design when folded in half. Not only is
the design refined by providing a large Cover Screen, but it also maximises the usability by
allowing users to view notifications and capture a quick photo even when folded.

Total of 71 Awards, From Product to UX design, Including TVs, Home appliances and
Smartphones

With its designs being recognised in all categories at the iF Design Award 2022 including
Product and User Interface (UI), Samsung Electronics won the most number of awards totalling
71.

In addition to the three Gold Awards, the Neo QLED 8K, the Bespoke Refrigerator, and the
Galaxy Buds2 also won awards in the Product category. The One UI 4, new interface of Galaxy
smartphones that enables users to customise their devices, and the Galaxy Upcycling at Home,
which allows users to build a smart home by recycling unused Galaxy phones into Home IoT
devices were also recognised for the design excellence.