PG PROGRAM IN

PRODUCT
MANAGEMENT
AND ANALYTICS

6 MONTHS | ONLINE LEARNING WITH MENTORSHIP

INTRODUCTION

India can create USD 1 trillion
of economic value using digital
technology by 2025.
The Economic Times
Digital infrastructure has become
indispensable to the functioning
of society. The shock of the
COVID-19 global pandemic has
caused companies to rethink the
way customers experience their
products and services. To meet
evolving consumer preferences,
companies are integrating the voice
of the customer in the product
development process.
The need for rapid adoption of
digital products has accelerated
the digitization of experiences
by at least 3 to 4 years.
McKinsey Report
Companies now seek to innovate
and develop products and
services that help gain back their
competitive advantage. Investing
in the development of digital
products is expected to increase
the efficiency of industrial
companies by 19% on average.

95% of new products fail The pressure on companies to innovate quickly

to innovate and meet and effectively has encouraged them to digitise
customer needs. products and services, creating an increasing
Harvard Business Review demand for product managers.

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PROGRAM OVERVIEW
The Post Graduate Program in
Product Management and Analytics
enables learners to innovate and
design products from concept to The capstone project enables
launch and beyond, by connecting participants to:
technical, design, and business
worlds. Learners will build a Collaborate and gain
foundation in product management real-world experience
and data analytics with rigorous in product innovation.
analytical approaches to develop,
Discover a problem,
launch and manage products.
research customer needs
and market, brainstorm
for the solution and create
prototypes.

Test the prototype, gather

feedback, and analyse data.

Design a business model,

go-to-market strategy and
product roadmap.

Prepare an ‘investor pitch’

and present to an industry
expert panel.

At the end of the course, you will

become a 360-degree product
manager, who can visualise and
solve complex analytical problems,
innovate and create delightful
digital products and experiences
through design strategies to
manage products successfully.

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PROGRAM HIGHLIGHTS

65+ hours of self-paced

video lectures by Great
Lakes faculty and
industry experts

15+ weekly online

mentorship sessions

10+ hands-on project

assignments and
24 quizzes

4 Innovation -
Sprint Masterclasses

1 product
innovation project

Case study based

pedagogy followed by
top business schools

PG Certificate from
Great Lakes

Shareable e-portfolio

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WHO IS THIS PROGRAM FOR?

• Early to mid-career engineers, • Project Managers, Project Leads

sales and marketing professionals who want to become Product
who want to transition to Product Managers/Product Owners
Management
• Software Developers who want
• UI/UX professionals who want to lead product development and
to expand their skillset and gain contribute to the business
proficiency to become Product
Managers/Product Owners

• Early-career professionals with

at least 2 years of experience
in customer-centric roles
like Customer Support/
Customer Success and who
want to transition to a product
management career.

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LEARNING EXPERIENCE
You will be taught using a combination of learning methods that include
live virtual classes by mentors and industry experts, and self-learning
through videos & reading material.
INDUSTRY
COLLABORATION
Learn through industry case studies
and real-world applications from
accomplished product management
leaders and practitioners.
PRODUCT MANAGEMENT
TOOLKIT
Learn industry-approved tools like
Google Analytics, Balsamiq, Trello,
Excel, Tableau and SQL.
PROJECT-BASED
LEARNING
Work on a real-time product innovation
project, in one of the many domains/
real-world scenarios provided.
MENTORSHIP
Get expert advice and guidance while
working on the innovation project
and develop wireframe mockups,
investor pitches, product roadmaps
and a product marketing plan.
INNOVATION
MASTERCLASS
Participate in 4 masterclasses with
industry experts and experience
product and design sprints.
PEER TO PEER
LEARNING
Learn along with highly accomplished
peers. Participate in discussions,
engage in problem-solving
and build your network.
CAREER
ENHANCEMENT
Get personal guidance through
mentorship sessions from leaders in
the product management space to
help shape and plan your career.
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PROGRAM OUTCOMES
Learners will imbibe the framework
to develop a digital-first, product
thinking mindset as detailed below.

ANALYSE

• Product and market opportunities

to identify unmet consumer needs
to be solved.
• Competitive advantages and
unique selling proposition while
developing the business model,
product marketing strategy and
product roadmap.
• User interactions with the product
to develop a feedback loop for
continuous improvement.
DEVELOP

EMPLOY • An analytical mindset that drives

• The Product Design and
Development Process to develop
an idea from concept to market
launch through prototyping.
• Techniques and frameworks to
target customers by solving for
their needs.
• Wireframing tools to create
mockups to test the concept
on your users.
decision making with tools like
Google Analytics and Excel
Data Analysis.
• A tried-and-true methodology
to innovating products and
services and build a portfolio
of innovation projects.
• A product thinking mindset for
strategic and tactical decision-
making while juggling the market
and internal stakeholders.

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CURRICULUM

PRE WORK: Self Paced Module: Excel Basics

PHASE 1: DISCOVER NEEDS AND DEVELOP PRODUCTS

MODULE 1
FUNDAMENTALS IN PRODUCT
MANAGEMENT AND DATA
ANALYTICS
• Overview of Product Management
• Digital Product Innovation Project
• Product Lifecycle Management
• Exploratory Data Analysis
Using Excel
• Product Innovation Project
Milestone 1

MODULE 2
PRODUCT STRATEGY
• Product and Business Strategy
for Digital Products
• Market Opportunity Analysis
and Product Discovery
• Customer Targeting Strategy
• Statistics for Complex
Problem Solving
• Product Innovation Project
Milestone 2

MODULE 3
PRODUCT DESIGN
• Design Thinking
• Product Design Principles
• User Design Principles
• Developing Prototypes-
Using Wireframing Tool
• Product Innovation Project
Milestone 3

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MODULE 4
DRIVING PRODUCT
EXECUTION
• Minimum Viable Product
• Product Pricing Strategy
• Business Model Design
• Data Modelling: Linear Regression
• Product Innovation Project
Milestone 4

PHASE 2: PRODUCT DEVELOPMENT

AND GO-TO-MARKET STRATEGY

MODULE 5
LAUNCHING PRODUCTS
TO MARKET
• Product Testing and Agile
Development- Agile with Trello
• Product Marketing Strategy
• Product Analytics-
Using Google Analytics
• Product Innovation Project
Milestone 5

CAPSTONE: PRODUCT
MODULE 6 INNOVATION PROJECT
PRODUCT LEADERSHIP
• Stakeholder Communication The capstone project enables
• Leading Product Organisations learners to turn rough ideas into
• Product Growth Strategy compelling cases for new product
and Roadmap development. This prepare learners
• Data Visualisation to conceive compelling ideas for
Using Tableau the project and work with a team
to build out a solution that can be
MODULE 7 marketed creatively.
PRODUCT Learners will also understand
INNOVATION PROJECT how to build a compelling case for
• Final Presentation their product with the investor
pitch presentation.

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SAMPLE PROJECTS
DSLR EVOLUTION
DSLR sales will drop sharply
as camera phones get
better. Explore the market
of professional customers
who want additional
features to shoot, edit and
showcase their work.
MEDIA
With cheap internet, users
consume content on
their phones in their local
language. You are part of a
media major who is looking
to understand opportunities
in the digital space.
RETAIL ANALYTICS
Retailers are now
seeing increasing digital
transactions, but they
still spend time on
reconciliation. Ideate on
products that can solve
this problem.
SMART HOME
APPLIANCES
After seeing the advances
in IoT and analytics
technologies, your firm
wants to understand the
smart home market better
to take an informed bet on
prospects.
HEALTHCARE
Identify how you can use
technology to make the
healthcare process more
efficient in a country
without enough healthcare
infrastructure.
TRAVEL &
EXPLORATION
There is a huge demand for
exciting experiences from
young travellers. Develop a
plan to build a business with
a loyal audience. 
LEARNING &
EDUCATION
The rise of smartphones
and cheap internet has
changed people’s learning
patterns. Understand the
critical needs of users, how
they learn and what they’re
willing to pay for.
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GREAT LAKES CERTIFICATE & ePORTFOLIO
Successful candidates will earn a Post Graduate certificate from Great Lakes
Institute of Management and will create a portfolio of projects that can be
showcased to potential employers. Your certificate and ePortfolio can also
be shared on social media channels to establish your credibility as a product
management professional.

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GET THE
GREAT LEARNING
ADVANTAGE

1 MILLION+ LEARNERS 2500+ INDUSTRY EXPERT MENTORS

160+ COUNTRIES 500+ HIRING PARTNERS

BEST ED-TECH COMPANY OF THE YEAR*

*EdTech Review Awards 2020

Great Learning is India’s leading professional learning company. When you

choose this program, you also get access to Great Learning’s extensive pool of
industry experts and dedicated career assistance.

E-PORTFOLIO GREAT LEARNING

An e-portfolio is a snapshot of
all the projects done and skills
acquired during the program
that is shareable across social
media channels. This will help
you establish your expertise to
potential recruiters.
RESUME BUILDING
AND INTERVIEW
PREPARATION
We help you build your
resume to highlight your skills
and your previous professional
experience. You’ll also learn
to crack interviews with our
interview preparation sessions.
JOB BOARD
The program provides
candidates access to the Great
Learning Job Board. 500+
organisations approach us
with job opportunities which
are shared through the Job
Board with our candidates.
We’ve seen over 8000+ alumni
transitions to the careers of
their choice, with an average
salary hike of 48%.
CAREER GUIDANCE
Get access to career
mentoring from industry
experts who’ve transitioned
to product roles. Benefit from
their guidance on how to
build a rewarding career in
product management.

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FACULTY

PROF. MILIND KOPIKARE

President, Great Learning, North America
Ex-Qualtrics, McKinsey, Google
MS, EE, Stanford University
MBA, Kellogg School of Management
B.Tech., IIT Bombay

DR. ABHINANDA SARKAR

Academic Director, Great Learning
Ex-MIT, IBM, General Electric
Ph.D. in Statistics, Stanford University
M.Stat., Indian Statistical Institute

INDUSTRY LEADERS

SHRINATH V. SOHAN MONDAL

Expert Product Strategy Founding Partner
Consultant - The Better at Triveous
Product Studio

VIVEK SINGH PARITOSH DESAI

Co-founder & CEO-Anveya Chief Product Officer
SVP Marketing - FirstCry at IDfy
Business Head - HT
IIM-L 2007, IIT-BHU 2005

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ADMISSIONS

Step 1 FILL APPLICATION FORM

Apply by filling a simple
online application form.

Step 2 APPLICATION REVIEW

The faculty panel will review
all the applications and
shortlist candidates based
on their profiles.

Step 3 TELEPHONIC INTERVIEW

Shortlisted candidates will
go through a telephonic
interview round which will
then be reviewed by
a faculty panel.

Step 4 ADMISSION OFFER

An admission offer will
be made to selected
candidates which has to
be accepted by paying the
admission fees.

PROGRAM FEES
` 1,35,000 + GST

For financial assistance options,

please contact the admissions office.

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 Power ahead in your career with

CONTACT US

+91 80 4680 1655

greatlakes.productmanagement@greatlearning.in
www.greatlearning.in/pg-program-product-management-analytics