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Knowledge Transfer, Knowledge Management and CSR 1555 K

• Integration of Decision Management Systems Legge, K. (1995). Human resource management:


with the KM platform to minimize the busi- Rhetorics and realities. London: Macmillan.
Lucier, C. E., & Torilieri, J. D. (1999). Why knowledge
ness overheads and improve efficiency. programs fail: A CEO’s guide to managing learning.
• Development of information access tools in In J. W. Cortada & J. A. Woods (Eds.), The knowledge
ways that reduce the response cycle without management yearbook, 1999–2000 (pp. 262–279).
compromising the accuracy of information – Boston: Butterworth-Heinemann.
Maier, R. (2007). Knowledge management systems:
this will also increase productivity. Information and communication technologies for
• Dissemination and easy access to information knowledge management (3rd ed.). Berlin: Springer.
through knowledge centers in order to reduce McCampbell, A. T., Clare, L. M., & Glitters, S. H. (1999).
redundancies in the collection and storage of Knowledge management: The new challenge for the
21st century. Journal of Knowledge Management,
knowledge – more time can be spent in this way 3(3), 172–179.
for the analysis and application of knowledge. Preuss, L., & Córdoba-Pachon, J. R. (2009). A knowledge
• Access to the online KM platform by management perspective of corporate social responsi-
geographically dispersed and isolated units. bility. Corporate Governance, 9(4), 517–527.
Swan, J., Newell, S., Scarbrough, H., & Hislop, D. (1999).
This way, the collective intelligence of all Knowledge management and innovation: Networks
members can be available to all. and networking. Journal of Knowledge Management,
A critical aspect of KM platforms is that they 3(4), 262–275.
are more than a company portals used primarily
used as document repositories. It has to be
clear that they need to be live and active online Knowledge Sharing
communities where members of the organization K
come as part of their normal daily activities to get ▶ Knowledge Transfer, Knowledge Manage-
informed, exchange ideas, seek solutions, and net- ment and CSR
work with each other. It should be the focal point
of intellectual activities and an indistinguishable
part of the life and image of an organization. Knowledge Transfer

▶ Technology Transfer
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Becerra-Fernandez, I., & Sabherwal, R. (2001). Organiza-


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18(1), 23–56.
Booker, L., Bontis, N., & Serenko, A. (2008). The rele-
Ikramul Hasan1, Kim Cheng Patrick Low2,3 and
vance of knowledge management and intellectual cap-
ital research. Knowledge and Process Management, Md. Zahidul Islam1
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15(4), 235–246. Faculty of Business, Economics & Policy
Davenport, T. (2008). Enterprise 2.0: The new, new Studies (FBEPS), Universiti Brunei Darussalam,
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Gadong, Brunei Darussalam
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De Michelis, G. (2001). Cooperation and knowledge Universiti Brunei Darussalam, Gadong, Brunei
creation. In I. Nonaka & T. Nishiguchi (Eds.), Knowl- Darussalam
edge emergence (pp. 124–144). New York: Oxford 3
University of South Australia, Adelaide,
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Gold, A. H., Malhotra, A., & Segars, A. H. (2001).
Knowledge management: An organizational capabili-
ties perspective. Journal of Management Information Knowledge Sharing; Organizing Knowledge;
Systems, 18(1), 185–214. Social Responsibility
K 1556 Knowledge Transfer, Knowledge Management and CSR

Definition capital. Those from the behavioral school recog-


nize KM as “the systematic and organizationally
Knowledge Transfer specified process for acquiring, organizing and
The nature of knowledge has been an elusive communicating knowledge of individual
concept for managerial practice, and numerous employees so that other employees may make
articles have been written in order to debate the use of it to be more effective, efficient, and pro-
definitions and usability of the concept ductive in their work” (Handzic 2011; italics
(Nicolopoulou 2011). Islam et al. (2012) and authors’). Nonaka’s (1998) Socialization Exter-
Argote and Ingram (2000) claim that knowledge nalization Combination Internalization (SECI) is
transfer in organizations is the process through probably the most popular KM approach from
which one group (department or division) is this group. Some scholars emphasize that KM is
affected by the experience of another group also concerned with socio-technical factors that
(department or division) – e.g., people working may enable or facilitate knowledge processes and
in the cash room (cashiers) may transfer their thus foster the development of working knowl-
knowledge (such as cash balance, liquidity level edge that impacts performance. Another wide-
or ratio) to people working in the loan/credit spread classification of KM recognizes two
department within the bank. Since it involves broad classes of strategies: personalization and
two or more parties, there has to be a source and codification (Hansen et al. 1999). The personali-
a destination (Major and Cordey-Hayes 2002). zation strategy assumes that tacit knowledge is
Nicolopoulou (2011) identifies the transfer of shared through interpersonal communication.
knowledge as an intentional, logical, behavior- Codification assumes that knowledge can be
ally determined act, which can, within certain effectively extracted and codified.
parameters, be managed; on the other hand,
Lucas and Ogilvie (2006) explained knowledge Corporate Social Responsibility (CSR)
transfer as follows: individualism/collectivism, Defining CSR is a complex issue since it is
masculinity/femininity, conflict avoidance and a relatively new management idea, and the defi-
power distance are all relevant concepts which nition of CSR is not yet well developed and still
explain the processes of knowledge transfer in remains vague and unclear to academics and
organizational contexts, while effectiveness and practitioners. When defining CSR, Skudiene and
institutionalization are also seen as important Auruskeviciene (2012) and Davis (1973, p. 312)
factors in the process of knowledge transfer. refer to “the firm’s consideration of, and response
to, issues beyond the narrow economic, technical,
Knowledge Management and legal requirements of the firm” which means,
To date, there is no single, agreed upon definition that a firm has to evaluate its decisions consider-
of knowledge for organizations. Knowledge ing the effects on the society. According to
management (KM), in turn, can be thought of as Katsoulakos and Katsoulacos (2007), CSR and
ensuring people to have the correct information at corporate sustainability involve the assessment
the exact time and in the right format to increase of the company’s economic, social, and environ-
their performance personally and collectively in mental impact, taking steps to improve it in line
the organizations (Preuss and Co’rdoba-Pachon with stakeholders’ requirements and reporting on
2009). According to Handzic (2011), KM can be relevant and responsible measurements. Corpo-
characterized by three schools of thought, that is, rate governance reflects the way companies
the economic, the behavioral, and the techno- address legal responsibilities and therefore
cratic schools. In general, representatives of the provides the foundations upon which CSR and
economics school are concerned with extracting corporate sustainability practices can be built
the value from organizational knowledge (assets) upon to enhance responsible business operations.
by maximizing the interrelationship between It is also proposed that CSR is a broad concept
the various types of organizational intellectual and that businesses are more than just
Knowledge Transfer, Knowledge Management and CSR 1557 K
profit-seeking entities and they, therefore, have environmental footprint (Preuss and Co’rdoba-
an obligation to benefit society; CSR should be Pachon 2009). Now addressing these issues,
integrated into the firm’s strategic perspective a question arises: How can knowledge manage-
and operations because it brings long-term bene- ment contribute to CSR? At first glance, this may
fits to the organization (and to the society). seem to be an unusual question, as KM is a,
predominantly, internally focused issue whereas
Opportunity Cost CSR is associated with external stakeholders
According to economists, an opportunity cost is such as gaining new consumers or staving off
about a choice between two alternatives. Oppor- unwanted nongovernment agency’s (NGO) atten-
tunity cost is not always a number because the tion through being (perceived as) a company that
opportunity cost of any action is simply the next takes seriously its responsibilities to the society.
best alternative to that action – or put more sim- However, Preuss and Co’rdoba-Pachon (2009)
ply, “what you would have done if you didn’t found similarities between CSR and KM emerge
make the choice that you did” (Moffatt 2008). as both functions have used similar methods of
personification and metaphorization to analyze
their functions’ task(s); e.g., the CSR literature
Introduction has adopted the notion of citizenship and has
queried the extent to which the civil, political,
In today’s modern organizational practice, and welfare rights can be extended from the
knowledge has been widely recognized as a key individual to the organization. Transferring the
resource for success. And the creation, transfor- concept of responsibility to organizations is itself K
mation, and utilization of knowledge have a form of personification which has prompted the
become an important concern for management question of whether organizations can actually
research and practice in the twenty-first century. have a responsibility that is different from the
As a result, there is growing demand from man- responsible actions of their members. Knowledge
agement research to determine the key elements management and the various corporate functions
of knowledge management (KM) and their inter- need to go hand in hand and learn from each other
actions. Also, there is a need to provide KM in a more free-flowing (organic and continuous
practice with effective KM initiatives to improve improvement) way so that CSR can be put into
organizational performance in the ever-changing use and practice. Another issue is how knowledge
global environment (Handzic 2011). Ditlev- transfer can be managed and the question of
Simonsen’s (2010) study found that the perfor- where the link between knowledge transfer and
mance of companies has increasingly come under CSR is, and this link can be seen by what has been
scrutiny, and it is now widely recognized that proposed by Nicolopoulou (2011), who has indi-
companies should take a broader responsibility cated three ways: intergenerational perspective,
and not just make short-term profits; they must collaborative innovation perspective, and diver-
initiate and act on their corporate social respon- sity perspective of knowledge transfer that are
sibility (CSR) initiatives in social and environ- associated with the CSR activities. Ditlev-
mental issues. Aligning with these concerns, the Simonsen (2010) also defines the transfer process
growing scale of “environmental and social but in the individualistic view. That view is that
externalities” (Ditlev-Simonsen 2010, p. 517) to transfer knowledge in organizations, organiza-
caused by the current economic system has led tions need translators who are people coming
to calls for a fundamental change for more sus- from different departments and from different
tainable organizations. Organizational change, levels in the corporate hierarchy to make
however, is crucially influenced by the processes decisions on CSR matters.
of knowledge creation and sense-making, While corporate sustainability is likely to be
whether or not the company aims to launch a challenging issue for the business world
a new product or address its social and because of globalization, firms are simply forced
K 1558 Knowledge Transfer, Knowledge Management and CSR

Knowledge Transfer, Element View of CSR Process View of CSR


Knowledge Knowledge Knowledge
Management and CSR,
Fig. 1 The interaction of Absorption aided by: Application aided by:
element and process view Precursors – prior CSR – organisation–wide
of CSR knowledge support
of CSR knowledge
(Source: Preuss and
knowledge – overlapping CSR – political skills of CSR
Co’rdoba-Pachon (2009))
knowledge staff
– legitimacy

Elements of CSR
knowledge Process of CSR
Content of – technical CSR knowledge
CSR knowledge – new way of working
knowledge – CSR knowledge with internal and
held by other external stakeholders
functions – co-location of decision-
making on CSR

Outcomes of CSR
element knowledge Outcomes of CSR
– codification and process knowledge
standardisation of – stakeholder dialogue
Outcomes CSR knowledge – communication of CSR
of CSR
– top-down performance
knowledge
imposition (e.g. on – self-development of
supply chains) organisational
– comparability of members and external
CSR performance stakeholders

to do or engage in CSR activities. Knowledge is knowledge is found to be insufficient, an “ele-


considered as a key resource for the firm’s ment view of KM” can aid to identify the gaps to
success and its CSR activities, as well as its be filled through external CSR experts. One key
sustainability. It would thus be interesting to see outflow of the “element view of KM” is the
how both KM perspectives, the element and the growing amount of knowledge codification CSR
process view, are managed – see Fig. 1. had undergone with a set of coherent standards,
which other individuals within and without the
Element View of Knowledge Management organization can understand, compare, and
The element view of knowledge management potentially replicate. Since decisions that require
highlights a range of explicit knowledge that explicit, easily aggregated knowledge can be
organizations need to tap into when designing centralized (Grant 1997), explicit knowledge
and implementing their CSR strategy. This con- (experts, stakeholders, societal, or outside knowl-
cerns the technical knowledge of CSR practi- edge) elements of CSR strengthen the role of the
tioners and the elements of CSR knowledge that CSR department as the organizational gate-
reside in other departments such as human keeper. The static “element view of KM” thus
resources, external affairs, marketing, or supply highlights the significant degrees of codification
chain management. Where internal CSR and standardization of CSR knowledge, since the
Knowledge Transfer, Knowledge Management and CSR 1559 K
impact of an element-driven approach to CSR Knowledge Transfer and Corporate Social
knowledge is notable in the top-down imposition Responsibility
of many CSR standards, e.g., in value chain. On To determine the knowledge transfer in the
the one hand, these developments allow for domain of CSR, three things emerge. First,
a greater amount of comparability across organi- the intergenerational perspective: this refers to
zations and industries which have in turn fostered the characteristics of different generations pre-
the emergence of targets and indicators for key sent in the workplaces of today which connect
CSR impact areas. On the other hand, all kinds of different values in the workforce, how they inter-
knowledge are not amenable or imitable to codi- act with each other and circumscribe the dynam-
fication to the same degree; there is also a danger ics of differences versus similarities in thinking.
that codification encourages a one-size-fits-all This is important in the context of knowledge
approach, and a box-ticking mentality can dilute transfer for CSR and sustainability, as different
the whole process (Preuss and Co’rdoba-Pachon company members could potentially have differ-
2009). ent, if not opposing, worldviews to the underlying
values and norms of CSR and sustainability. Such
Process View of Knowledge Management worldviews can easily reflect their individual
On the other hand, the more dynamic process experiences, frames of reference, career identi-
view of KM highlights that efforts are needed to ties, and sense of belonging (Chinn 2009).
generate organizational buy-in for CSR. This Second is the collaborative innovation perspec-
implies a new way of working both within the tive: this perspective refers to the capacity to
organization and with key external stakeholders build collaboratively based on the innovation K
with communication flows that combine top- dynamics related to any project or program of
down with bottom-up communication patterns. CSR and sustainability which seeks to transfer
The process view highlights the political skills knowledge from a more “developed” context into
proponents of CSR that need to generate a “developing” context. This takes place by
organization-wide support for the integration of appropriating it, and not only correcting it to the
social and environmental externalities into the local realities, but also by proactively seeking to
corporate strategy. In terms of an enabling con- engage local stakeholders in the “problem iden-
text, the process view of KM also highlights the tification” and “solution creation” place. Third is
opportunities provided, through organizational the diversity perspective: this refers to the orga-
routines and spatial design, for organizational nizational environment, particularly in terms of
members to engage in small group exchanges its policies and procedures from the human
on CSR topics. The process view of KM resource management (HRM) perspective, and
does not only stress the importance of socializa- the ways in which it is conducive – or not – in
tion in work groups inside the firm, it is also facilitating the processes of knowledge transfer in
a forceful argument in support of the stakeholder CSR and sustainability. Also, it largely incorpo-
dialogue as a major tool for determining the CSR rates the conceptualization of career identities as
priorities of an organization (Roloff 2008). a key factor which influences the practice of
Therefore, the greater organizational buy-in for knowledge transfer by globally mobile profes-
CSR initiatives should lead to an increased sionals (Wilson and Deaney 2010). Connected
legitimacy for CSR as both an organizational to these issues, the authors wish to stress the
activity and corporate function and they can be critical importance of Røvik’s (2007) process
seen as a way of sustaining and developing busi- theory of knowledge transfer. This is because
ness opportunities for nascent companies, or as Røvik’s (2007) model is based on pragmatic
a way of transforming existing business activities institutionalism, and is positioned between the
for those with an already established niche, modernistic and the social constructivist para-
who see their future in CSR (Preuss and digm. Interestingly, the model focuses on how
Co’rdoba-Pachon 2009). individuals shape and transform ideas, and has
K 1560 Knowledge Transfer, Knowledge Management and CSR

Knowledge Transfer, Process of Knowledge Transfer


Knowledge
Management and CSR, Intergenerational perspective
Fig. 2 Process of Collaborative innovation
knowledge transfer in CSR perspective CSR
Diversity perspective

Knowledge Translator

common features with other pragmatic research routines and culture of an organization (Al-Salti
approaches along the line of sense making (e.g., and Hackney 2011; Darr and Kurtzberg 2000;
identity, retrospect, enactment, social contact, Goh 2002). Therefore, the transfer of knowledge
ongoing events, cues, and plausibility) and in organizations has a relative advantage of
“storytelling” (Ditlev-Simonsen 2010). In view opportunity cost containing the best alternative
of the literature review on KT and CSR as option economically and strategically to get the
discussed, a model can be proposed considering maximum outcome.
the existing literature, depicted in (Fig. 2).

Opportunity Cost and Knowledge Transfer Key Issues


Knowledge management literature emphasizes
the importance of knowledge as a valuable asset Knowledge transfer and knowledge management
for firms (Bou-Llusar and Segarra-Ciprés 2006). can fundamentally help businesses to cope in
Transfer of knowledge in organizational environ- their increasingly competitive setting. Operating
ment is also considered as an opportunity cost; as a business entity in a business world, today’s
e.g., Bou-Llusar and Segarra-Ciprés (2006) firms are facing increasing difficulties in their
claimed that the success of a firm does not nec- day-to-day activities in sharpening their compet-
essarily go to the firms that know the most, but to itive edge. And critical action plans (e.g., energy-
the firms that can make the best use of what they saving inventions, short-term versus long-term
know and know what is strategically most impor- plans) and ideas (e.g., branding eco-friendly
tant to the firm (Bierly et al. 2000, p. 596). Harvey products) should, in fact, come from the
(2012) described another important aspect on executive and top management in the form of
intergenerational knowledge transfer, every year knowledge. This is where knowledge transfer
a great number of people retiring from their job and knowledge management aptly fit in.
systemically where the problem starts as it is not Another important issue of CSR is that it
only a lack of bodies in the workplace but also the determines up to what level the companies are
skills, knowledge, experience and relationships responsible for action(s) considering the society
walk out the door every time when somebody as well as the environment in which they operate.
retires, which results in corporate amnesia, so Companies can choose either to play a simple and
the intergenerational transfer of knowledge is a uninvolved-CSR role (e.g., employee-training on
matter of survival for organizations. Outsourcing environmental issues) or a more involved or
is also an issue of opportunity cost, as Al-Salti engaged CSR role, yet owning the CSR process
and Hackney (2011) argued that it is not only (e.g., effecting environmental campaigns and
a matter of cost or economic benefit but also waste management), while benefiting the busi-
a matter of business knowledge. Since, in the ness, the community, and the environment as
context of IS outsourcing, the externally gener- a whole.
ated fresh knowledge can promote innovations in Here, this is where the role of the knowledge
new methods and practices that are not available translators comes in. Knowledge translators are
in-house, which can then be absorbed into the basically the people who are responsible for
Knowledge Transfer, Knowledge Management and CSR 1561 K
identifying and addressing the CSR needs and ideas. On the other side, the top management
conveying the knowledge internally and exter- can also do or exercise CSR activities with the
nally to fulfill the key issues so that the company process view approach.
can become more socially responsible. Nicolopoulou’s (2011) view of knowledge
Thus, from these three key issues, companies translator(s) indicates that these are the people
can now meaningfully factor in, relate, and who initiate and actualize the knowledge transfer.
apply KT, KM, and CSR in formulating and The three ways that he has highlighted are as
implementing their strategy(ies) as well as being follows: (1) the intergenerational perspective,
socially responsible yet remaining competitive. (2) the collaborative innovation perspective, and
(3) the diversity perspective. The age-generation
involvement of different clusters of people may
Future Directions act differently from the different organizational
positions they occupy. So, here there is a need for
Operating a firm or a business concern is not greater or more collaboration among themselves
an issue of profit maximization; nowadays, it is so that knowledge transfer can be effected within
also about being responsible as a corporate and outside the organization.
citizen. Corporate social responsibility is thus In terms of the diversity perspective, that is,
a predominant issue for any business firm oper- knowledge flows through the various and differ-
ating in any industry, market, or country. ent functions within the organization, CSR issues
According to Preuss and Co’rdoba-Pachon need to be synergistically handled and dealt
(2009), no empirical definition of knowledge with, and each function within the organization K
exists in the current literature, but it is being cannot operate in a silo fashion or knowledge
considered that if the right knowledge can be cannot be compartmentalized or contained within
found in the right form from the right people, each function.
then it would create the vital competitive advan-
tage which is an important issue for the survival
of the firm. On the other hand, organizations have
to play a CSR role and that role is critical where Cross-References
knowledge is appropriately and efficiently
applied. Nonaka’s (1998) SECI model says that ▶ Knowledge Management
socialization, internalization, combination, and
externalization of knowledge describes the inter-
link process of knowledge creation, conversion, References and Readings
and utilization in a proper way. At present, KT,
KM, and CSR may be derived from the SECI Al-Salti, Z., & Hackney, R. (2011). Factors impacting
model, but from emerging/new literature. knowledge transfer success in information systems
With the SECI model as the backdrop, new con- outsourcing. Journal of Enterprise Information
Management, 24(5), 455–468.
cepts arise, e.g., Preuss and Co’rdoba-Pachon Argote, L., & Ingram, P. (2000). Knowledge transfer:
(2009) describe two more new terms of the ele- A basis for competitive advantage in firms. Organiza-
ment view and the process view of knowledge tional Behavior and Human Decision Processes,
management. Businesses in the future need to 82(1), 150–169.
Bierly, P. E., III, Kessler, E. H., & Christensen, E. W.
factor in and relate CSR in a learning fashion or (2000). Organizational learning, knowledge and
in a more organic way, and in this aspect, wisdom. Journal of Organizational Change Manage-
businesses must consider the element view and ment, 13(6), 595–618.
the firm’s technology-based infrastructure. The Bou-Llusar, J. C., & Segarra-Ciprés, M. (2006). Strategic
knowledge transfer and its implications for
firm’s technology-based infrastructure can help competitive advantage: An integrative conceptual
to communicate with the stakeholder(s) and can framework. Journal of Knowledge Management,
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K 1562 Kyoto Protocol

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