1

MARKET RESEARCH AND FORECASTING MARKET DEMAND OF

COSMETIC INDUSTRY IN INDIA

A
PROJECT REPORT SUBMITTED TO

Dr. A.P.J. Abdul Kalam Technical University

FOR THE AWARD OF THE DEGREE OF
BACHELOR OF PHARMACY

by

ROHAN GUPTA
(Roll.no-1713350071)

Under the guidance of

Mrs. NIDHI SHRIVASTAVA

Asst. Professor

Noida Institute of Engineering and Technology-[ PHARMACY

INSTITUTE]GREATER NOIDA
2

STATEMENT BY THE CANDIDATE

As required by university regulation, I wish to state that the work embodied in this

report titled forms my own contribution to the research work carried under the

guidance of Ms. Nidhi Shrivastav. This work has not been submitted for any other

degree of this or any other university .Whenever references have been made to

previous work of others, it has been clearly indicated as such and included in the

bibliography.

ROHAN GUPTA

1713350071

(B-Pharm 4th year)

3

CERTIFICATE

This is to certify that ROHAN GUPTA is a bonafide student of B. Pharm final

year in “NOIDA INSTITUTE OF ENGINEERING AND TECHNOLOGY (PHARMACY

INSTITUTE)” GREATER NOIDA (U.P.). He has undergone the project report on

“MARKET RESEARCH AND FORECASTING MARKET DEMAND OF COSMETIC

INDUSTRY IN INDIA.

Date:

Signature of the Student

Internal Examiner External Examiner

Guide:
Mrs.Nidhi Shrivastava

Forwarded:Dr.Avijit Mazumder

Director , Pharmacy institute

NIET, Greater Noida

4

ACKNOWLEDGEMENT

It is great pleasure for me to acknowledge all those who have contributed towards

the conception, origin and nurturing of this project.

`With a deep sense of gratitude and the respect, I thank my esteemed research

guides I am thankful to Dr Avijit Mazumder sir (Director) and Dr. Rupa Mazumdar

mam(Dean)for their constant moral support, valuable suggestions, directions and

selfless support thought the investigation.

Mrs. Nidhi Shrivastava,,ASST.Professor (Pharmacy Institute) Noida Institute of

Engineering and technology, Greater Noida for his inestimable guidance,

valuable suggestion and constant encouragement during the course of study.

I am indebted infinitely to care support and trust being shown by my parents

without whom it would not be possible to complete this project.

ROHAN GUPTA

1713350071
5

INDEX
S.NO. TOPIC PAGE NO.

1 INTRODUCTION 1-9

2 RESEARCH 10-25
METHODOLOGY

3 FINDINGS AND 26-27

CONCLUSION

4 LIMITATION 28

5 REFERENCES 29

-
6

INDUSTRY OVERVIEW
Since 1991 with the Liberalization along with the crowing of many Indian
Women at international beauty pageants, the cosmetic industry has come into
the limelight in a bigger way. Subsequently there has been a change in the
cosmetic consumption and this trend is fueling growth in the cosmetic sector.
Indian cosmetic Industry had rapid growth in the last couple of years , growing
at a CAGR of around 7.5 % between 2006 and 2008. While this is due to the
improving purchasing power and increasing fashion consciousness, the
Industry is expected to maintain the growth momentum during the period
2009-2012.
In the Indian Cosmetic Industry both electronic as well as print media are
playing an important role in spreading awareness about the cosmetic product
and developing fashion consciousness among the Indian consumers.
7

BRIEF INTRODUCTION
The Indian Cosmetic is defined as skin care , hair care. cobur cosmetic,
fragrances and oral care segments which stood at an estimated $2.5 billion in
2008 and is expected to growth at 795, according to an analysis of the sector.
Today herbal cosmetic industry is driving growth in the beauty in Indian and is
expected to growth at a rate of 7% as more people shun chemical product in
favour of organic ones. The emphasis of the herbal cosmetic been on the
spectaal and ayurvedic cauty products business as conveyed by beauty expert
Shahnaz Husain to introduce the concept of ayurvedic cosmetic to the world
when she bunched her product way back in 1970. Today. he Indun cosmetic
industry has a plethora of herbal cosmetic brands like forest Essentials. and
Lotus and many more. The Indian Biotique, Himalaya, Blossom Kochhar, Dabur
cosmetic industry has emerged as one of the unique industries holding lage
potential for further growth. In 2009. the cosmetic industry registered sales of
INR 356.6 Bilion (US$ 7.1 Billion) despite the global economic recession, Indian
cosmetic Industry has mainly been driven by improved purchasing power and
rising fashion consciousness of the Indian population and industry player
spending readily on the promotional activities to increase consumer awareness
and develop their products.
According to a new research report, the Indian Cosmetic Industry is expected
to witness impressive growth rate in the near future owing to rising beauty
concern of both men and women. Today the industry holds promising growth
prospects for both existing and new players.
The baseline is that has been a rise in variety of product offered by the industry
players in the country. The companies have started going for rural expansion
and are offering he country, Improvement specialised products to generate
revenues and strengthening of the Indian economy in the coming years will
also pave the way for the Indian cosmetic market over the forecast period and
develop the Cosmetic Industry.
The Indian cosmetic market which traditionally a stronghold of a major Indian
seen a lot of foreign entrants to the market within the last player like Lakme,
and Ponds has cosmetic and personal care product decade, Indian is a very
price sensitive market and the cosm innovative strategies to suit companies,
Indian preference and budgets to establish a hold on the market and establish
a niche market for them.
8

INDIAN COSMETIC INDUSTRY AT A GLANCE

Skin care or hair care, fragrances or oral care. you names a thing about your
personal care, cosmetic covers them all. According to an analysis, in 2008,
Indian cosmetic industry did a business of $2.5 blion. Quite a number! A pant
from the chemical cosmakes herbal cosmetic have also shown an upward
trend. The analysis also shows that herbal cosmetic are expected to grow at a
rate 7% due to guning popularly against chemical products.
As the cosmetic industry holds a promising growth for its participants, it
isexpected to witness a remarkable growth in the near future, The cosmetic
player are about expanding their business in rural arng revemies form all
coners of the country.
The foreign cosmetic entrants are establishing a niche market in Indian and ako
ensemble Indian preferences that sut their budget. The figures disclosed by
Confederation ofindian industries (S$950 million, which means a growth of 15-
20% per annum CHI also estimate that overall wellness market includes
US$2,680 million,
Gobally. the Indian cosmetic industry has a size of $274 billion and the Indian
cosmetic Industry is $4.6 billion. The current size of the Indian Cosmetic is US$
600 million approx.) CHI also estimate a growth rate 20% per anmun, which
reflects the increasing demand of all kind of personal care beauty products.
Indian imports a big amount of beauty and wellness products. There are no
restrictions on the entry of cosmetic products. However, the current average
import tariff is around 39.2%.
A report by KPMG wellness sector shows that India's beauty markets will reach
10 R: 80.370 crore by 2017-18. It was Rs 41,224 corer in 2012-2013. The report
ako indicates that the workforce requirement wil grow to 12.1 milion in 2022
to that opf 3.4 milion which was in 2013.
9

Top 10 Cosmetic Brands in India

Cosmetic are something which have become an integral part of a women's

fashion statement. They not only manage to camouflage her flaws but also
enhance her features. ASSOCHAM prepared a report in 2012 on India's
cosmetics market and showed that it has growing at an annual pace of capture
the various brands that are popular among the consumers due to different
reasons ranging from being being organic or being made up of superior
ingredients.

List of Top 10 or Leading Cosmetic Brands in the Indian Market

Lakme
Lakme is a reputed Indian brand which is owned by Unilever. The company is
headed is by Mr Anil Chopra who is the CEO of the com he was founded in the
year 1952 by JRD Tata. In 1996 the Tata group decided to sell its stake to
Lakme to Hindustan Leverimied, Lakme was also ranked at 47 as one of the
most to the Brand Trust Report in 2011. This brand abso sp the Lakme Fashion
Week (LFW) twice a year. It also launched the Lakme Perfect Radiance and
Lakme eye conic kajal which gained significant market share. In the financial
year 2012, Hindustan Unilever limied had a rise in profit tax and interest of
about 23%.
Lotus
The company lotus herbals Lid. Was set up two decades ago in the year 1993
by Kamal Passi This brand deals with manufacturing and selling of various kinds
of cosmetics.The list includes face cleansers, sunscreens, winter care, hat of,
and shampoos, Passi knew the importance of good packaging and made sure
his product stand out in design. He also priced his product at least 10-15%
lower than the contemporary brands in the segment.However he doesn't bebe
Lotus Herbals Ltd.Company specialises in producing cosmetic that chim to have
Ayurveda us well as herbal goodness, The brands promote their product by
accrediting their USP to be an amalgamation of traditional knowledge along
with modem technology. They believe in making use of verbal ingredients and
making ther product devoid of chemical-based, synthetic cosmetics.This brand
is also strictly against the cruel practise of animal testing. Lotus Herbal Lid. Is
growing at a rate of 35 - 40% a year.
Biotique
Biotique was launched by Vinita join in the year 1984. This brands also manage
to out in the world of chemical- based cosmetic as it doesn't contain any
artificial preservative or synthetic fragrances The ingredients used are
extracted naturally from herbs, Moreover the herbs/plants used for extracting
10

raw material are also monitored from its nascent stage hence the end product
is organic,

L'Oreal
L'Oreal is one of the giants in the cosmetic segment in the world. Jean-paul
Agon is the chairman and CEO. The Company has be 20 years. Today. L'oreal
India is a subsidiary of L'oreal which is growing at a very fast rate. L'Oreal Paris
is one of the trademark brands of this company. In 2013 L'oreal decided to
invest Rs 970 crores in India. Moreover in the same year L'oreal made is first
acquistion in India Cheryf's Cosmeceutical, thus entering the professional
skincare segment. In 2013 the company grew at a commendable rate 70%%.

Shahnaz Husain
This brand was founded in the 1970's by Shamaz Husain. In the year 2006 she
was awarded the Padma Shri This brand abo tries to has the mural goodness of
ayurveda.rent categories like skin, hair.currently it has around 350 products
spread makeup etc. The brand claims that is USP is the hard work done on
research so that the quality of the product is of superior grade.

Revion India
Among all the international player in the cosmetic segment in India, the first
one to launch was none other than Revlon in 1995. It happen due to the
collaboration between Umesh K Modi along with Revlon Pu Led in 1994.
Pricing is done for the mid-level consumers as i nether too high nor too low
priced. The company owns approximately 20-25% of the domestic market
share.

Maybelline
It was launched way back in 1915 by T.L. It was later acquired by O'Lreal and in
India it was launched by its subsidary, L'oreal India One of the major factor that
have helped this brand to carve is niche is being reasonable priced in spite of
having an international appeal The Maybeline colossal range hat in India which
made the brand more popular.

Himalaya
The Himalaya Drug Company was founded in the year 1930 by Mr. M. Manal
who had a vision to make Ayurveda accessible to the world. Himalaya has been
able to patent its sunscreen, Under-Eye Cream, Anti- Acre range and Hair Loss
cream among others form the United State Patent and Trademark Office. The
11

business of himalaya in India contributed 50% of the brand's sales of Rs 1, 200

crores in 2011. Himalaya is also the owner of the popular face wash "Purifying
Neem' which is very popular in a country like India where problems like acne
and greasy skin are widespread.

Colorbar
Colorbar Cosmetic is one the of the leading brands of cosmetic 1 India. It was
founded in 2004. The founder as well as managing director of the brands is
Samir Modi. The brands is known for its bright peppy colours and has a
number of product of product to add colour to nails, lips and face.
12

Indian Cosmetic Market Overview Herbal skin care 2016-2021- Research and
Markets
Research and Market has announced the "India Cosmetic Market Overview "
report to their offering.
India's cosmetic market was growing with a CAGR of 17.06% over a period of
five years.
The cosmetic market consists of five segment viz. Skin care, Hair care,
Fragrance.Colour Cosmair and Oral Care. Har Care accounts for majority of the
muket share, folowed by oral care. fragrance and colour cosmetic. HUL
dominates the cosmetic industry in India due to its vast product portfolio in
every segment.
Fragrance industry's rapid growth is attributed primarily to the advent of
functional wih chs divided into two segments. Perfume and Deodorant
category. Deodorant dominate the market while perfume along with its
innovative market in India is one of the largest in terms of productions the
process of taking off as ore youngsters wear a fragranceI deodorants, Givaudan
IFF and Firmenich arte market leader in the organized fragrance market. Fog is
leading in deodorants category followed by park Avenue and Wild Stone.
Skin care has become an exciting legroom for new product development and
manufacturers are trying to capture should adopt a skin care regiment various
product bunched and aggressive marketing strategies. India skin care market is
segmented into five categories such as facial care, body care, sun care, hand
care and other makeup removal and depintory products. Fminates the market
alongwith its various variants.
HUL's Far and Lovely is leading as skin Whining cream under facial care
category while HUL's Vaseline body lotion is famous under body care sector in
India care market HU., P&G. Dabur, Marico and Godrej are the market leaders
in the organised in the hair care market. India hair care market is segmented
into four categories such as hair oil hair shampoo, hair colours and hair stying
products. Har oil dominates the market followed by hair shampoo along with
its various. Marico is leading in hair of category while HUL.
India oral care market is segmented into five categories such as toothpaste,
toothbrush, toothpowder, mouthwash and other oral care products that
include dental floss. oral care chewing gum etc. Toothpaste segm oral care
market along with its various.
The Indian herbal industry is likely to double from present Rs. 7.500 crore to
Rs15,000 crore by 2015. The study, brough out by the Associated Clumber of
Commerce and Industry (ASSOCHAM). has viewed that the domestic herbal
industry will grow rapidly in the coming years and by 2015, i is expected that
13

size of the domestic market wil rise to Rs.15,000 Crore, reflecting a compound
growth rate of over 20 percent.
Releasing the study, ASSOCHAM Secretary General, D.S. Rawat said that
Weally. the riche market that India can focus on include Ayurvedic Medicines
and Dietary Supplements (including health drinks), extracts, Oils and other
derivatives, skin care and beauty aids.
According to the study, the Indian domestic nuket can be broadly segmented
into two categories. The first one wil cover ray fired consumption for
household remedies. whereas the second category will cover ready to is
finished medicines, heath supplements, etc.
The study has found that is a strong demand for raw stock which mainly
comprises Amla,Isabgol Seam . Hema, Ashwagandha, Abe-vera and
Myrobalans (Hartaki). which accounts for over 75% of the raw material used in
Ayurvedic preparations. In terms of volume, it is estimated that currents
consumption of the key raw ingredients totals approximately 400,090 a
500,000 MT.
With value addition, the market for herbal based product is around Rs. 7.500
crores, which is roughly the current size of the Indian market, tis stated. The
study points out that globally the dependence on herbal medicines, dietary
supplements and skin and beauty aids will continue to gain greater share in
view of the awareness comfort level which is akin to the use of organic food
product.

The ASSOCHAM study. whoever. is of the view out that India's share in the
global herbal market is very meagre considering the country's rich resources of
medicinal plants and traditional treasure of knowledge in this area.
A quick estimate of the potential reveals that India can generate raw stock of
around Rs. 300 billion and casily achieve around Rs. 150 bilion value added
products. Thus. India is hardly able to exploit less than 30% of is potential
"While the ethnic Indian population outside is utilizing Indan habal products in
a significant way. there is a compelling need to generate awareness among the
locals in foreign countries," the study has pointed out.
The Herbal Cosmetic industry in Indian has been developing in a faster pace.
The demand for herbal cosmetic products is provoked by awareness among
them regarding the harm caused to their bodies after usage of chemical-based
cosmetics products. and increase population to bok good.
Further, & is anticipated that the Indian Herbal Cosmetic industry is expected
to reach INR 316 Billion by 2022. growing at a CAGR of 19% over the forecasted
period of 2017-2022 Our recent market research report, "Indian herbal
14

Cosmetic Market Outlook 2022", portrays the current and future scenario of
cosmetic industry in India. India is pioneer in introduction of herbal cosmetic to
the world. As per our research findings, new product launches catering to
consumers' diversified needs aling with wide product portfolio offered by the
herbal cosmetic brands meeting requirements of the consumers is fueling the
industry growth.
For the study. we have conducted imerviews with various industry experts,
such as herbal cosmetic product manufacturers and suppliers in order to
develop a keen ineight of the market performance and future trends To gain
insight on patterns telephonic interviews were conducted and after analysis it
was found that average spending on non-herbal cosme herbal cosmetic based
cosmetic product
Moreover, our study also finds that has been a significant increases in number
of existing cosmetic brands focusing more towards Herbal cosmetic segment.
For complete understanding of the Herbal Cosmetic industry, we have
Wemified major Herbal cosmetic brands.
16
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

gender served (60%) are female of Varanasi, however. vary nearer to it (20%)
gender served are male. In between these two unisex gender is also
served(14%).
DATA Interpretation

From the above mentioned data analysis we may interpret that gender served
by beauty saloon is (60%%) are female in major concentration of gender
served whereas we may draw an inference that there is minimum
concentration of gender served is in unisex( 145%). However, The make are
having a significant concentration of gender served (20%).
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

gender owned (68%) are lying in female of Varanasi however, vary nearer to it
(325%) gender owned are lying in male

Interpretation

From the above mentioned data analysis we may interpret that female gender
owned beauty salon in totak8 % is having a draw an inference that there is
minimum concentration of gender owned beauty salon male is (32%).
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

annual purchase position (44%) are lying in Rs.40.000-60,000 of Varanasi,
however, vary nearer to it (20%) annual purchase position are lying in
Rs.60,000-80,000. In between them are lying annual purchase position are in
none( 12%), below-10.00((6%) and 20.000-40.000(1856).

DATA Interpretation

From the above mentioned data analysis we may interpret that annual
purchase pastion of Rs 40,000-60,000 is in total 44%%, is having a
concentration of annual purchase position whereas we may draw an inference
that there is minimum concentration of annual purchase position is lying Rs
Below 10,000 (6%%). However, The annual purchase position of Rx 20,000-
40,000, none and Rs. 60,000-80, Combining all having a significant
concentration of annual purchase position (50* ).
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

brand promotion by beauty sabon (36%) are lying with Natures however, vary
nearer to is (360%) brand promotion by beauty sabon Lotus and Biomantra, In
between them are lying brand promotion by beauty salon of Astaberry(86) and
Matrix (40%).
DATA Interpretation:

From the above mentioned data analysis we my interpret that Natures had
(40%) of major concentration of brand promotion by beauty saloon whereas
we may draw an inference the brand promotion by beauty.salon is Matrix
(4%). However, the Lotus (364). Biomantra (126) and Astaberry (86) have a
significant concentration of brand promotion by beauty saloon.
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

advertising used by beauty saloon (449%) are lying on glowshine however, vary
nearer to i (245) banner. In between them they are poster (14%%) and oneway
vision (185%) for advertising used by beauty saloon

DATA Interpretation:

From the above memioned data analysis we may interpret that Glowshine
(44%) has major concentration of advertising of beauty salon whereas we may
draw an inference that there is minimum concentration of advertising of
beauty saloon of one way vision.However, the banner(2494) and poster(14%%)
are combineding together in significant the advertising the beauty salon.
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority for
keeping the beauty product is Quilly (44"), however, vary nearer in i packaging
(24% )is most important. At list Price 20% and availability 12% in the market.

DATA Interpretation:

From the above mentioned data analysis we may interpret that Quality 44% is
the big reason to keep the product as major concentration whereas we may
draw an inference that there is minimum concentration on the availability12%
of the product in the market. However The price 20% and Packaging 24% have
significant concentration on reason of keeping the beauty product.
DATA ANALYSIS:

From the graphical representative of data we may unalysis that majority for
average foot fal per day 5-10 i 44% , however i varies nearer to i 10-15 per day
30%, and below 5 per day 146. In between them average foot fall also goes to
low and high slab 15-20 per day 109%. 20-25 per day Offe and 25-30 per day
2%.
DATA Interpretation

From the above mentioned data analysis we may interpret that average foot
fall per day 5-10 is 44%% and 10-15 per day 30%concentration of average foot
fall per whereas we may draw an inference that there is minimum
concentration of foot fall is in 20-25 per day 0%.however, the Below 5 per day ,
146,15-20 per day 1Off and 25-30 per day 20% have significate concentration
of average foot fall per day in total(26%).
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

price range for product kept by beauty saloon (245%) are100-200 price stab,
however, vary nearer to it (180%) sabon are lying 200-300 price slab. 500-600
price shab 400-500 price between them are price range of product kept by the
beauty salon 300-400 price shab and 10-100 price slab.

DATA Interpretation:

From the above mentioned data analysis we may imerpret that price sab of
100-200 with 24%.200-300 with 18% and 500-600 with 18% total of 60% is
having major concentration of salon whereas we may draw an inference that
there is minimum concentration of price range 10-100 with 10%, However, The
price stab of 300-400 with 14% and 400-500 with 16 % in total (30%) have a
significant concentration of price range of product kept by beauty salon.
DATA ANALYSIS:

From the graphical representative of data we may analysis that majority of

product kept by beauty salon (16%) serum, however, vary nearer to & facial kin
14%, cream 12.toner 12%%scrub 10% pack 10% and cleanser 10%% in between
them bleach 8%, face wash 4%, moisturizer 4%.

DATA Interpretation

From the above mentioned data analysis we may interpret that product kept
by beauty saloon have senm(16%),facial kit 14%,cream 120%, toner 12% in
total $4% is having a concentration of beauty sabon whereas concentration of
beauty salon is in face wash 4%% and moisturizer 4%% in total (85%).
 FINDING

• From the given study we have found that Hyderabad Cate area and sigra
, nanduadh area in total60%% is having a major concentration of sabon
whereas we may draw an inference that there is minimum
concentration of sabon is in rathyatra area. However, The DL.W and
Sigra area Combineding both having a significant concentration of saloon
(26% ).

• From the given study we have found that gender served are in total60%
is having a major concentration of beauty sabon whereas we may draw
an inference that there is minimum concentration of gender served
beauty saloon is unisex (14%). However, The make gender served by
beauty saloon are Combining having a significant concentration of (20%).

• From the given study we have found that Female gender owned beauty
saloon in total of 68% is having a major concentration of saloon whereas
we may draw an inference that there is minimum concentration of male
gender owned beauty salon in total 32% in area.

• From the given study we have fixind that annual purchase position
Rs.40,000-60,000 area in total44% is having a major concentration of
saloon whereas we may draw an inference that there is minimum
concentration of beauty salon is in Below 10,000 (6%).

• From the given study we have found that Natures and Lotus are in total
76% is having a major concentration of brand promotion for sabon
whereas we may draw an inference that there is minimum
concentration of brand promotion from Matrix and Astaberry. However
the Biomantra is significantly concentrated fro brand promotion(12% ).

• From the given study we have found that Glowshine and Bunner Inive
68% total major concentration for advertising whereas we may draw an
inference that there is minimum concentration of advertising by beauty
salon is in one way vision and poster. total (32%).
• From the given study we live found that Quality 44%% has major part for
keeping in saloon whereas we may draw an inference that there is
minimum concentration on keeping in saloon is Availability 12%.
However, the Price 20% and Packaging 24% have significant
concentration for keeping product total(44%).

• From the given study we have found that foot fall per day 5-10 is 44%
and 10-15 per lay 30% have vital of 74% major concentration of average
foot fal per whereas we may draw an inference that there is min
concentration of foot fall is in 20-25 per day Off.however, the Below 5
per day , 149%, 15-20 per day 10%% and 25-30 per day 2% have
significate concentration of average foot fall per day in total(26%)

• From the given study we have found that price stab of 100-200 with
24,200-300 with 18% and 500-600 with 18% total of 60% is havin
concentration of salon whereas we may draw an inference that there is
minimum concentration of price range 10-100 with 10%, However, The
price slab of 300-400 with 14% and 400-500 with 16 % in total (30%k )
have a significant concentration of price range of product kept by beauty
salon.

• From the given study we have found that product kept by beauty saloon
have serum( 16%),facial kit 14%.cream 12%, toner 12%% in total 54% is
having a concentration of beauty salon whereas we may draw an
inference that there is minimum concentration of beauty salon is in face
wash 4% and moisturizer 4% in total (8%). However, the scrub 10%%.
pack 10%% and Cleanser 10 in total combinding (30%) having a
significant concentration for product kept by beauty salon.
 Limitation
1. Individual surveys are not good at following trends in real time or over short
periods of time.

2: Individual surveys generally carnot provide strong evidence of cause and

effect.

3. Insecurity limiting access to the population of concern.

4. The lack of time to carry out a survey.

5. The lack of funding necessary in carry out a survey.

6. The lower priority for carrying out a survey because of competing urgent
tasks.

Some did not fill the questionmite fully.

 Reference

1. hitp:/business. mapsofindia com/top-brands-

india/cosmetic.#sthash.GcAgiALw.dpuf

2. * www.biomantra.in

3. WWW.google.com

4. www.scribed.com

5. WWW.linkden.com

6. https/jade tion in/idiction-deo/indian-cosmetic-industry at-a-glance