As business 9609

1) Define the term ‘performance-related pay’. [2]

2) Explain two advantages to employees of performance-related pay. [3]

3) Define the term ‘marketing mix’. [2]

4) Explain two ways that a business can use the place element of the marketing
mix. [3]

5) Explain why businesses invest in the training and development of employees.

[5]

6) Explain why it is important for a business to have effective human resource

management (HRM). [5]

7) Analyse how a business might use the internet in two elements of the
marketing mix.[8]

8) Discuss the view that traditional retail stores will not survive unless they
change their activities to compete with online retailers.[12]

Good Luck