METHODS IN BUSINESS RESEARCH

Term Report
Topic:
Impact of marketing stimulus on brand loyalty.
Independent Variable:
1. Brand Awareness.
2. Brand image.
3. Value Consciousness.

Dependent Variable:
Brand Loyalty.
Hypotheses:
H1= There is a significant impact of Brand Awareness on Brand Loyalty.
H2= There is a significant impact of Brand Image on Brand Loyalty.
H3= There is a significant impact of Value consciousness on Brand Loyalty.

Hypothesis Model:

Brand Awareness

Brand Image Brand Loyalty

Value Consciousness

Submitted by:
Muhammad Hamza Asif 20191-26266
Syed Jahanzeb Ahmed 20191-26467
Taha Imran 20191-26010
Mehdi Raza 20191-26730