BusinessToday
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ion “clinical
He not only teaches and researches family businesses but also advises them in depth — hence the designa
professor”. He Is arguably the mi expert on family business and scores of families across the world
consult him. Professor John L. Ward is no stranger to India and is often called upon by family firms in the country for
advice. In o freewheeling chat with N. Madhavan, he tolks about why fomily businesses often don't lost beyond the
third generation, challenges Indian family businesses face, their opproach to succession planning/continuity planning
need to not just create wealth but to build great institutions. Excerpts
st sought afte
and about
Who handles downturns, like the one we are experiencing now, better—family businesses or nonfamily
companies?
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In general, family businesses handle down cycles differently from non-family companies, Family businesses stay
more consistent in their investment spending, R&D, product and marl G signintobusinesstodeyinwith Google X
to people and usually have lesser debt on their balance sheet. Infact,
an opportunity to acquire distressed or undervalued assets. Howeve @ Pervinde Arora
stock exchanges face the same challenges as non-family concerns. Th
subjects itself to stock market expectations, In India, Ifind that these: @ Pender or
in some parts of the world
WARD'S UNIVERSE
+ Prof. Ward has researched family businesses across the US, Canada, Latin America, Europe and Asia
+ His clients include: Italy's Beretta Family, USA's Johnson Family Enterprises, Canada’s Bata Shoe
Organisation, UK’s Clinton Davis Estates and Australia’s Richard Owens family.
+ More than 20 Indian business families, including the TVS Group, Murugappa Group and SRF Ltd,
have consulted him,
What are the major challenges family businesses face today? Is it true that most family concerns do not
last beyond the third generation?
My own research, mostly in the Western countries, shows only 15 to 20 per cent of all family businesses endure
through the third generation, Classic challenges are the emotions around leadership succession, the lack of
interest of family shareholders in the third or fourth generation, and in some parts of the world, the death or
inheritance taxes. | find, in general, that the transfer of leadership from the senior generation to the next
generation works a lot better in India. But the number one challenge in India is rivalry and conflict between
siblings.
What are the other challenges?
Successfully professionalising the management team so as to become globally competitive Is a big challenge.
Also, ke in other parts of the world, in India, too, family dynamics and business dynamics are connected and
family dynamics shape the business. Then, there is the problem of defining authority— who has what authority
and how various family members can work together under joint authority. There is a very strong culture in India
where all male members of the next generation are expected to work in the family business,
For some that is not their passion or talent. Yet culturally, they feel they must be involved in the business for
which they may not have the passion or capability. Mixing up personal standing and business
ding is
another common challenge among family businesses in India, It goes back to high taxes of earlier decades when
Income taxes were so high that people had to take family expenses through business, Now its time to change.
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What about the conflict of interest between family members who run the business and those who do
not? G Signintobusinesstodsyinwith Google X
Itis a classic problem in a third and fourth generation business family- those running the business would prefer
growth and would want to contain cash outfiow while others who are just shareholders may not want to see
their dividend income go down. Its possible to reconcile this conflict by having a fair but explicit dividend policy
and a clear commitment to growth and sustainability of the business. Both are possible. An independent board
can help in assessing the growth strategy and dividend policy. But this is not a common challenge in India
compared to other parts of the world. As | said earlier, in India most family members work in the business.
THE DOs AND DONT:
+ Have a strong and independent board of directors with an excellent governance system.
+ Start succession planning early and see it as a process, not as an event.
+ Focus on proper professional and personal development of family members.
+ Focus on not only wealth creation but on building great institutions.
+ Adopt a fair dividend policy to avoid conflict of interest between family members who participate
in the management and those who do not.
Is it true that in India succession planning is the biggest challenge family businesses face?
| think because Indian families are small the transition from senior generation to the next generation is
somewhat smoother than in other parts of the world, Succession planning is important but less problematic in
India, The greater question is continuity planning, which is investing in the culture and governance of the
business for the long-term future. This is a larger challenge for Indian family businesses. Indian family concerns
should concentrate more on the quality of governance, particularly through their boards. They should also pay
‘more attention to developing a longterm culture and a strong management development programme.
Your advice to Indian family business on succession planning?
Start early, think of itas a process and not an event, include independent directors to aversee the process, focus
on personal development and professional feedback to new generation family members, set target dates for the
transition and celebrate the process.
Some family members in India have been distancing themselves from day-to-day management of the
company leaving the job to professionals...
‘The biggest question about prafessionalising the management for Indian family business is for the family owners
to believe that they can attract the very best talent, delegate great responsibility and challenges to nonfamily
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