How to calculate projected sales for new businesses:

sales forecast = estimated amount of customers x average value of customer

https://www.indeed.com/career-advice/career-development/formula-for-sales-forecast#:~:text=The
%20formula%20is%3A%20sales%20forecast,business%20that%20sells%20similar%20products.

https://www.liveplan.com/blog/the-best-way-to-forecast-sales-and-revenue/

https://www.indeed.com/career-advice/career-development/sales-forecasting-methods

Sampaloc, Manila population (388,305 in 2020 with a 0.77% annual growth rate)

http://rssoncr.psa.gov.ph/article/2020-census-population-and-housing-results-city-manila#:~:text=The
%20Population%20Growth%20Rate%20(PGR,to%202020%20is%200.77%20percent%20.

Rental rate laws:

https://www.pna.gov.ph/articles/1130394#:~:text=RA%209653%20states%20that%20the,once%20the
%20unit%20becomes%20vacant.

Utilities rate caused by inflation:

https://psa.gov.ph/press-releases/id/164334

Relevance of demand-supply gap analysis:

http://www.passhe.edu/inside/bog/Workforce%20Gap%20Analysis/Mansfield%20Gap%20Analysis.pdf

https://marketbusinessnews.com/financial-glossary/gap-in-the-market/#:~:text=The%20'gap'%20refers
%20to%20the,to%20widen%20its%20customer%20base.