Professional Documents
Culture Documents
Intel (integrated and electronics) was founded on July 18, 1968, by semiconductor pioneers
Gordon Moore (of Moore's law) and Robert Noyce, and is associated with the executive
leadership and vision of Andrew Grove. Intel was a key component of the rise of Silicon Valley
as a high-tech center. Noyce was a key inventor of the integrated circuit (microchip). Intel was
an early developer of SRAM and DRAM memory chips, which represented the majority of its
business until 1981. Although Intel created the world's first commercial microprocessor chip in
1971, it was not until the success of the personal computer (PC) that this became its primary
business.
During the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid
growth of the computer industry. During this period, Intel became the dominant supplier of
microprocessors for PCs and was known for aggressive and anti-competitive tactics in defense
of its market position, particularly against Advanced Micro Devices (AMD), as well as a struggle
with Microsoft for control over the direction of the PC industry.
Intel Corporation designs, manufactures, and sells computer components and related products.
The Company's major products include microprocessors, chipsets, embedded processors and
microcontrollers, flash memory, graphic, network and communication, systems management
software, conferencing, and digital imaging products.
Target clientele
Intel's target audience is anyone and everyone searching for a new computer. Intel is known
mainly for its processors and chips, and so the company positions its products and services
based on the product's usage and benefits. Primarily, focusing on their value as a brand in their
positioning.
Intel strictly prohibits all forms of bribery. Intel's policy is to comply with all anti-corruption laws
and to accurately reflect all transactions in Intel's books and records. They must never offer or
accept bribes or kickbacks and must not participate in or facilitate corrupt activity of any kind.
Intel is obsessed with meeting customer expectations for our products and services.
They are proud of their decades of innovation to bring customers products with leadership in
technology and performance.
They recognize their work is never done, and together with their partners and customers, we are
continuously learning and building the foundation for computing in a data-centric world.