Ghulam Sumdany Don

1084/1 East Monipur, Mirpur, Dhaka 1216, Bangladesh

don@DonSumdany.com
Tel.: 00 88 01 73 044 13 02
Website: www.DonSumdanyBd.com

CAREER OBJECTIVE
To positively impact millions of lives through the power of learning and development.

PERSONAL DETAILS

Date of birth: 28/06/1985

Nationality: Bangladeshi
Marital Status: Married

EXPERIENCE

Chief Inspirational Officer

Jun 2014 to Ongoing Don Sumdany Facilitations and Consultancy Dhaka, Bangladesh
Don Sumdany Facilitation and Consultancy is a learning & development company focused on developing
communication, team-building, leadership, and marketing & sales skills for executives and managers of
different tiers (www.donsumdany.com). Currently it is working with 130+ clients.

Overall in-charge, lead trainer, facilitator and consultant for the company. Activities includes:
• Proposing, designing modules, and training executives and managers of different corporate houses, NGOs
and educational institutes of Bangladesh
• Consulting on setting up in-house training centres, training in-house trainers and developing in-house
training modules for different corporate houses and NGOs
• Consulting on setting up the brand guideline and short term/long term brand strategies for different
corporate houses
• Head-hunting to place the best talents for different corporate houses and NGOs
• Creating post training analysing and reporting for different clients

Selected Client List:

Coca Cola, Grameenphone, BRAC, Perfetti, EBL, ACI, BMW, H&M, Target Australia, Water-Aid, Practical
Action, Shwapno, Tom Tailor & Care Bangladesh.

Manager, Key Accounts and HoReCa

Reporting to: Commercial Manager/Head of Sales, Bangladesh
Feb 2014 to May 2014 Philip Morris International (PMI) Dhaka, Bangladesh
Philip Morris International is the largest tobacco company in the world and is the 4th largest global FMCG
company out of all categories (www.pmi.com)

Part of the Philip Morris sales team of Bangladesh and moved cross-functionally from the marketing team to
be in-charge of all “investment outlets” of Marlboro cigarettes in this country. Marlboro is the number one
selling cigarette in the world, and is the 8th largest global brand out of all categories. Activities include:
• Propose, develop and execute Key Accounts and Modern Trade, including Philip Morris visibility invested
outlets (Image Outlets) and HoReCas (Hotels, Restaurants and Cafes) plans to maximize the return of
investment and consumer interactions/engagements
• Organize and supervise trade and consumer engagement activities to achieve volume and market share
growth through the Key Account, modern trade and HoReCa customers
• In-charge of Key Accounts and HoReCa yearly budget, and ensure efficiency in the budget spending
• Ensure 100% accuracy of work and reporting through Internal Controls, Audit and Compliance checks for
the department
• Reporting and presentation to local and regional management

Manager, Consumer Engagement

April 2013 to Jan 2014 Philip Morris International (PMI) Dhaka, Bangladesh

• Promoted as the Manager for Consumer Engagement and overall in charge of strategic planning and
implementation of all below-the-line activities of Marlboro in Bangladesh. Events include own PMI events as
well as different sponsorships. Activation includes retail brand promoter activation, activation conducted in
modern trade and diversified channels (restaurants or lounges), activation and engagement in different own
or sponsorship events.

Consumer Engagement Specialist, Bangladesh

January 2010 to March 2013 Philip Morris International (PMI) Dhaka, Bangladesh

In-charge of all retail consumer engagement and indoor event activities of Marlboro cigarettes in Bangladesh.
Activities include:
• Strategic planning, recruiting, training, implementation and monitoring of 400+ Brand Communication
Teams in Bangladesh
• In charge of planning and implementation of all PMI indoor events – Velocity, the Red Adda, Red Hot Dance,
Red Hot Rockz and so on.

Key Achievements:
• Increasing sales volume from 2 million cigarettes / month to 10 million cigarettes / month by leading a team
of 500 brand promoters, and in the process capturing 40% market share of premium Lights segment cigarette
from B&H Lights (Oct 2011- Jan 2012).
• Received the PMI ABCD Award 2010 (Above and Beyond the Call of Duty, the 3rd highest ranking global
award of PMI), for quality execution of retail brand promoter activities
• Launched the biggest ever international DJ party of Bangladesh, Velocity 4 – Formula 1 (F1) themed party,
with around 2000 invited guests –Hotel Sheraton, October 2010

Adjunct Faculty and Career Coach (Part-time)

October 2011 to date East West University (EWU) Dhaka, Bangladesh
January 2009 to date University of Liberal Arts Bangladesh (ULAB) Dhaka, Bangladesh

EWU and ULAB are two of the top 7 ranking private universities of Bangladesh
⬧ Proposed, designed and currently teaching the EWU Career Book Program and the ULAB Career Vision
Workshop. These workshops provide thorough knowledge, and access to information to the students about
the corporate world.
⬧ Regular speaker in different Career related workshops and trainings, including Bdjobs and Prothom Alo
Jobs, and few other leading training centers of Bangladesh. Has spoken in at least 30 different universities
and colleges, and in front of over 6000 people so far (as of Aug 2014). Please view
www.facebook.com/dons.workshops for more details.

Manager (Strategic Planning)

April 2008 to January 2010 Adcomm Limited Dhaka, Bangladesh
Adcomm Ltd is an affiliate of Lowe Worldwide and one of the largest advertising agencies of Bangladesh.
Major activities:
⬧ Katalyst: Developed and implemented a 40 upazilla integrated campaign between the Bangladesh
Government, Grameen Phone CIC Centres, Banglalink 7676 Helpline and global NGO Swiss Contact
Katalyst.
⬧ Johnson and Johnson: Designed and implemented a brand promoter based activation campaign, which
involved direct selling at all the major superstores, and door to door selling in different households
involving 40 female brand promoters.
⬧ Other Major clients includes: WaterAid Bangladesh, HSBC and British Petroleum

Major Achievement:
⬧ Developed and implemented the 1st time ever in Bangladesh, the Inter-district Education Fair, attracting
over 24,000 students in six significant districts of the country. Developed the overall strategy, found
sponsors, media partners and sold over 100 stalls to different participating educational businesses.

Journalist/ Freelance writer

June 2006 – June 2008 The Daily Star Dhaka, Bangladesh
The Daily Star is the largest circulating English newspaper in Bangladesh
⬧ Completed internship in the Star Campus Magazine of the Daily Star; Edited articles, news and feature
stories sent by the contributors and organized publishable content for printing
⬧ Appointed as the “ULAB Representative of the Daily Star”; published 20 items including news, articles,
interviews and creative short stories.

SELECTED EXTRA CURRICULA ACTIVITIES

⬧ Founder and President, the ULAB Film Club in 2007-08. Organized weekly film shows, seminars, film
festivals, dramas, fashion shows and film appreciation weeks.
⬧ President, ULAB Media Club in 2006-07. Designed and published the club’s newsletter “Infotain”
⬧ Champion and best speaker in the “ULAB Interdepartmental Debate Competition 2005”
⬧ Coordinator, www.monsoonletters.com, 2005-2008

LANGUAGE AND PROFESSIONAL SKILLS

⬧ Language: Mother tongue - Bengali. Fluent in English and full working knowledge in Bengali
⬧ Field(s) of expertise: Activation, event management, brand management and training
⬧ Lead teams and trouble-shoot to attain goals within tight timelines
⬧ Develop and maintain extensive and useful social networks
⬧ Communicate effectively in varied circumstances
⬧ Use Microsoft Excel, PowerPoint and Word fluently

SELECTED TRAININGS
⬧ Pass It On: Leadership workshop for select-few managers from all across Asia with the objective of passing
the knowledge-base from senior PMI employees to its future-leaders – Hong Kong (September 2013)
⬧ Train the Facilitator: Chosen as a Regional Trainer from a group of select-few mid-level managers of PMI
Asia – Jakarta, Indonesia (August 2013)
⬧ Train the Trainers for IDEAS Workshop: First level training to become a Regional Trainers from a group of
select-few mid-level managers of PMI Asia – Manila, Philippines (May 2013)
⬧ Developing Business Knowledge: Simulation-based global PMI training platform created to improve the
business knowledge on the tobacco industry – Dhaka, Bangladesh (September 2012)
⬧ Developing a PMI Manager: Global PMI training platform for first time people managers – New Delhi,
India (July 2012)
⬧ Influence Effectiveness: Understanding situational influence model and how to use different influencing
styles to handle different sorts of situations and people – Dhaka, Bangladesh (June 2012)
⬧ Brand Framework: A PMI customized training which focuses on Brand Architecture formulation - Kuala
Lumpur, Malaysia (March 2012)
⬧ Ideas Workshop: Processes and skills to first identify the core of any particular business problem, and then
develop implementable marketing strategies and ideas to solve the problem- Kuala Lumpur, Malaysia
(March 2012)
⬧ Designing Competitive Activation Plan - New Delhi, India (July 2011)
⬧ Planning for Results: A PMI global training format for achieving excellent result-driven execution – Dhaka,
Bangladesh (November 2010)
⬧ The art of Consumer Engagement: A PMI in-house training- New Delhi, India (February 2010)

ACHIEVEMENTS
⬧ PMI “Exceptional” year-end annual rating for consecutive two years (2011 and 2012)
⬧ PMI ‘ABCD Award 2010’ for outstanding professional performance (the 3rd highest global PMI award)
⬧ Class Valedictorian 2008 and graduated with ‘Summa Cum Laude’ academic distinction from ULAB
⬧ Received Named Scholarship covering full tuitions along with monthly stipend, the highest level of award
in the University of Liberal Arts Bangladesh (ULAB), for outstanding academic and extra-curricula
performance in 2006
⬧ Received ULAB Merit Award 2005 for outstanding academic performance.

EDUCATION
2008. BSS in Media Studies and Journalism University of Liberal Arts Bangladesh
Major in Mass Communication
CGPA : 3.86/4.0, Class Valedictorian Academic Distinction

2000-2004 GCE O and A’ Levels Maple Leaf International School

O’ Level Subjects : English, Bengali, Maths, Pure Maths, Physics and Chemistry
A’ Level Subjects : Business Studies and Pure Maths.

REFERENCES

Mr. Shahriar Amin Prof. Imran Rahman

Head of Marketing, Bangladesh Vice Chancellor
Philip Morris International ULAB
"I CERTIFY THAT ALL INFORMATION STATED IN THIS RESUME IS TRUE AND COMPLETE TO THE
BEST OF MY KNOWLEDGE. I AUTHORIZE THE RECEIVER OF THIS CV TO VERIFY THE
INFORMATION PROVIDED IN THIS RESUME. "

Yours truly,

G. Sumdany Don
02/02/2020