BUSI

NESSPLAN
Nameofbusi
ness:l
owpr i
ceent
erpr
ise
Addr
essandt
elephone:
0791999271
Nameofowner :BensonMut
hoka

Dat
eofpr
epar
ati
on:4|
4|2022

Cour
sename:ci
vi
lengi
neer
ing

Cour
secode:
108

Pr
esent
edt
o:Deanofst
udi
es

Super
visedby
:lect
urer

Ser
ies:102

I
nst
it
uti
on:Sout
hEast
ernKeny
aUni
ver
sit
y

Busi
nessmot
to:
str
ivi
ngt
omeett
hecust
omer
s’nee

Busi
nessl
ogo:

Educat
ion/
Prof
essi
onalQual
if
icat
ions:
Engi
neer
ing

Busi
nessExper
ience:
wor
kedasamanageri
nchi
nat
ext
il
ecompanyandsambacement
i
ndustr
y

PRELI
MINARYPAGE
)T
i heBusi nessVent ure
Nameofbusi
ness:
lowpri
ceenter
pri
se
Locat
ionofbusi
ness:chi
nat
own

Legalform ofbusi
ness:cert
if
icatebyci
tycouncil
Majoractivi
tyofbusi
ness:Sell
ingandtranspor
ti
nggoods
Pri
ncipalcustomersothersmallbusi
ness

Locat
ionofcust
omer
s:ar
oundchi
nacount
y

Amountt
obei
nvest
edbyowner
s:150000Keny
ashi
l
li
ngs

Amountt
obebor r
owed:20000.kenyashi
l
li
ngs
Totalamountneededforthevent
ure:
100000
ii)ThePr oduct /Service.
Nameofpr
oduct
/ser
vice:I
ronsheet
s,cementandpai
nts

Feat
uresofpr
oduct
/ser
vice:
Ironsheet
s.Al
lcol
orsav
ail
abl
e

Benef
it
sobt
ainedf
rom pr
oduct
/ser
vice:
longl
ast
ing,
economi
cal
.
i
v)Ent ryPl an
Competi
ti
veadvant
ageofthebusi
ness:ourpr
oductar
eofhi
ghqual
i
tycompar
edt
oot
her
companyandwearefr
iendl
ytoourcust
omers

Weaknessofcompet i
tion:
lackoftransport
ati
onfunds.
Pri
cingpl
an:wear eplanni
ngtopr i
ceouritemsaccordingtothei
rdemands
Pl
anstoat t
ractcustomers:weadv ert
iseourgoodsthr
oughdi
ff
erentt
elev
isi
on
channel
sandradi
ostat i
onsaswellasgi vi
ngoffer
stoourcustomers.
)Gr
v owt hpl an
Trendswhichsignalbusinessgrowth:Onl
inetr
ading
Opportuni
ti
esar i
singfrom t
histr
end:conducti
ng
busi
nesst
hroughonl
i
newhi
chenabl
esonetoconductbusinessinanywhere

Pl
anst
otakeadv
ant
ageoft
heoppor
tuni
ti
es:
uphol
dingt
echnol
ogygadget
stoent
erpr
ise
MARKETI
NGPLAN
i
)Potenti
alCustomers
Typeofcustomers(individual
s, i
nsti
tutions):bot
hi ndivi
dualandinsti
tut
ionareourcust
omers
Totaltargetmar ketpopul at
ion:around2000000peopl e
Numberofcustomer swhocanbuypr oduct/service:around500000cust omers
ii
)Competiti
on.
Namesoft hekeycompet itors:Pwanicompanyandnguv ucement
enter
pri
se. . Sizeoft hecompet itor
s:Almost30%
Compar i
sonsbet weeny ourproduct(
s)orservi
ce(
s)and
thoseofthecompet i
tors:Weof fersi
mi larproductslikeir
onsheets

Strengthandweaknessoft hecompet i
tors:somehav et ransporti
ngpl ant sandequi pmentbut
somehav eweaknessi nmanagementandcooper ati
ve
ii
i)Pricing.
Met hodsofcal culati
ngt hesel l
ingpr iceofy ourpr oduct /ser v i
ce:.By
useofel ectronicgadget slikelapt ops
Factorswhi chwi lli
nfl
uencey ourpr iceset ti
nge.g.
compet itorsprices:Demandoft hepr oduct Cr editter mst obeof fered: Buyt hr eegetone
freeandwar ranty Discount st obeal l
owed:
10%. Anyaf ter-sales
service(s)andr elevantcost s:shor tdistancef reedeliv
er yofgoods iv)
SalesTact ics.
Met hodofdi rectselli
ngorper sonal sell
ing:directsell
ingi smost l
ypr eferredint heent erpri
se
Met hodofi ndirectselli
ng:onl i
nebooki ngandsel li
ng
Way sofselect i
ngandmot i
vati
ngdi stri
butorsoragent s:earlypay ment sofpr oducts
Geogr aphicalareay ouintendt oser v
e:justar oundthecount ry
v)Adv erti
singandpr omot ion.
Medi atobeused:t elevisi
onandr adiostations
I
maget obepr oject edregardingbusi ness: thebestv aluedent er pr i
seint he
town Frequencyofadv ertisement s:weekl yadv ert
isement sofgoods
 v
i)Di
str
ibut
ion
Meansoftranspor
tyouwil
luse:r
oadstr
ansportmost
lyused.
: Ov er
comingdist
ri
but
ionpr
oblems:ear
lyorderi
ng

DECLARATI
ON

Idecl
aret
hatthisi
smyor i
ginalworkandhasnotbeenpresent
edt
oanyi
nst
it
uti
onf
ort
he
awardofcer
ti
ficat
e;di
ploma;higherdi
plomaordegr
ee.

Name:BensonMut
hoka

I
ndexno:k066/
2104/
2021

Si
gn:

Dat
e:4/
04/
2022

Thebusi
nessplanhasbeensubmi
tt
edt
osout
heast
ernKeny
auni
ver
sit
ywi
thmyappr
ovalas
thet
rai
nersuperv
isor
.

Name:

Si
gn:

Dat
e:

Acknowl
edgement

DEDI
CATI
ON

Wit
hgrati
tudeandr
espectt
hisbusi
nesspl
ani
sdedi
cat
edt
omyf
ami
l
y.Am gr
atef
ulf
ormy
f
amilysuppor
t.