Der

rick Asher
Publ
ic Rel
ati
ons and Di
gitalM arketi
ng

EDUCATI
ON WORKEXPERI
ENCES
EASTERN MI
CHI
GAN UNI
VERI
SITY
BS Busi
nessManager
(
201
5-2020) Thr
eeBr
other
slawncar
e&l
andscapi
ng-MI

Rel
evantcour
sewor
k: (
2021
-Pr
esent
)

•Wr
iti
ngf
orPubl
icRel
ati
ons
•
Managedal
lcus
tomercommuni
cat
ionf
or250exi
sti
ngr
esi
dent
ialand
•El
ect
roni
cPubl
icat
ion t
encommer
cial
-bas
edcl
ient
s.Channel
sincl
udedemai
l,
soci
almedi
a,
•Wr
iti
ngf
orEl
ect
roni
cMedi
a andphoner
eques
ts.
Cl
ubs: •Cr
eat
edal
ands
capi
ngcat
alogt
oboos
tsal
es,
whi
chr
esul
tedi
na1
5%
•Publ
icRel
ati
onsSt
udentSoci
etyof i
ncr
eas
einnew cl
ient
sfor2022.
Amer
ica(
PRSSA)
. •Pr
oducedmul
ti
plecus
tomerappr
eci
ati
onemai
lcampai
gnst
hat
Awar
ds: r
esul
tedi
na30% i
ncr
eas
einwebs
itevi
si
ts.
•Dean‘
sLi
st(
Fal
l201
7&Wi
nter201
7). •I
mpl
ement
edanef
fi
cienti
nvoi
cet
racki
ngs
yst
em t
hatr
esul
tedi
ngr
oss
s
alesi
ncr
eas
ingby27%

CORECOMPETENCI
ES •
Creat
edandmanageds
preads
heet
sforweekl
y,mont
hly
,andquar
ter
ly
updat
es.
•Soci
alMedi
aSt
rat
egy&Des
ign
Soci
alMedi
a/Publ
icr
elat
ionsI
nter
n
•Br
andManagement
BoysHopeGi
rl
sHope-MI
•EventPl
anni
ng (
201
9)
•PR/
Medi
aOut
reach •Managedandmai
ntai
nedal
lsoci
almedi
achannel
s.

•Communi
cat
ionsSt
rat
egy •Devel
opedmedi
aki
tsf
orcompany-
wideevent
s,i
ncl
udi
ng,
pres
s
r
eleas
esandl
eader
shi
pbi
ogr
aphi
es.
•Phot
ogr
aphy
•Launchedemai
lcampai
gnsf
orf
undr
ais
ingandcommuni
tybui
ldi
ng

CORESKI
LLS event
s.
•Assi
stedi
nthepl
anni
ngpr
oces
sforchar
itabl
eevent
s,t
hati
ncl
uded
•Wi
ll
ingt
oacceptaswel
laspr
ovi
dedi
rect
ion t
imel
ines
,st
rat
egi
es,
andt
act
ics
.
•Peopl
eper
son •Desi
gnedandl
aunchedanonl
inemont
hlynews
let
ter
.

•Cr
eat
ivi
ty •I
mpl
ement
eddonorcont
actcampai
gnt
hroughphone,
web,
andemai
l
channel
stomaxi
miz
epar
tici
pat
ioni
nfundr
ais
ingevent
s.
•Ti
memanagement&Or
gani
zat
ion

•Sel
fdr
iven Founder
Der
rickAsherDesi
gns&Phot
ogr
aphy
•Hoot
sui
te&Mai
lchi
mp
(
201
5-Pr
esent
)
•AdobePhot
oshop.
Light
room &I
nDes
ign
•Devel
opedbr
andi
dent
ityf
orvar
iouss
mal
lbus
ines
sesi
ncl
udi
ngl
ogo
•Googl
eAnal
yti
cs
des
ign,
brandbooksands
tyl
egui
des
,news
let
ter
s,f
lyer
s,andbus
ines
s
car
ds.
ADDI
TIONALI
NFO •Cr
eat
ed/
revampedcompanywebs
itest
omaket
hem mor
ecompel
li
ng
•Ref
erencesavai
labl
euponr
eques
t andus
er-
fri
endl
y.
Onl
inePor
tfol
io •Const
ruct
ednumer
ouss
oci
almedi
acampai
gnst
oincr
eas
ebr
and
dasher
plp.
weebl
y.com awar
enes
s.
•Event
-or
ient
edphot
ogr
apherf
orcor
por
ateandcommuni
tyevent
s.
•Per
sonalphot
ogr
apherf
orweddi
ngs
,gr
aduat
ions
,andf
ormalpor
trai
ts.
•Pr
ofi
ciencyi
nedi
ti
ng,
croppi
ng,
ands
tyl
izi
ngphot
osf
orpr
ofes
sional
br
ochur
es,
mai
li
ngs
,andwebs
ites
.