INDUSTRIAL VISIT REPORT

ON
SHRIRAM FIBERS (SRF) Pvt. Ltd.
GWALIOR, MADHYA PRADESH

SUBMITTED TO:
Prestige Institute of Management and Research, Gwalior

For the partial fulfillment of the award of Bachelor of Business

Administration.

2020-2023

SUBMITTED BY:
Kshitij Jain

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 DECLARATION

I hereby declare that this industrial visit report on SHRIRAM FIBERS (SRF) Pvt. Ltd.,
Gwalior, Madhya Pradesh, submitted by me to Prestige Institute of Management and
Research, Gwalior in order to fulfill the requirement for the award of Bachelor of Business
Administration is a piece of my original work carried out by me under the guidance of

I, further declare that the work reported in this report has not been submitted, and will not be
submitted, either in part or in full, for the award of any other degree or diploma of this
university or to any other institute or university.

Date: 10 June, 2022

Place: Gwalior

Signature of the candidate

Kshitij Jain

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 CERTIFICATE

This is to certify that kshitij Jain, a student of BBA IV semester of Prestige Institute of
Management and Research Gwalior has successfully completed their Industrial Visit Report.
She has prepared this report entitled “Industrial Visit Report on SHRIRAM FIBERS
(SRF) Pvt. Ltd.” under my guidance.

Dr. Subeer banerjee

Faculty Coordinator

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 ACKNOWLEDGEMENT

I kshitij jain, express my sincere gratitude to Dr. Subeer Banerjee for giving us the
opportunity to work under his guidance on the report entitled “ Industrial Visit Report On
SHRIRAM FIBERS ( SRF) Pvt. Ltd.”

We are grateful to the director of the institute, Dr. Swarup Mohanty, for his valuable
suggestions in the execution of report preparation.

We are also thankful to other staff members that guided and helped us very kindly at each
and every step whenever we required.

We also acknowledge & convey thanks to the library staff members, and the computer
department of PIMRG for their kind and valuable support.

Name :
Kshitij Jain

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 VISIT OVERVIEW

1. Name of Organization Visited: SHRIRAM FIBERS (SRF) Pvt. Ltd.

2. Sector: Private

3. Scale: MSME

4. Date of visit: 10 June, 2022

5. Location: Gwalior

6. Number of Students who have visited: 30

7. Name of Faculty Coordinator: Dr. Subeer Banerjee

8. Organizes by: Training and Placement Department(PIMRG)

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 CHAPTER – 1

1.1 History of the Organization

SRF Limited is a multi-business chemicals conglomerate engaged in the manufacturing of

industrial and specialty intermediates. The company’s business portfolio
covers fluorochemicals, specialty chemicals, packaging films, technical
textiles, coated and laminated fabrics.[1] It has a workforce of more than 7,000 employees
working across eleven manufacturing plants in India and one each in Thailand, South Africa
and Hungary. The company exports to more than 90 countries.

The company was established in 1970, as Shri Ram Fibres Limited, by DCM Limited as a
wholly owned subsidiary. Its initial focus was on the manufacture of tyre cord fabrics. Its first
manufacturing plant was set up in Manali, near Chennai, in 1973.

In 1986, the company set up a joint venture with Denso, SRF Nippondenso, for the

manufacture of automotive components. This was later spun off as a separate company in
1993. Another subsidiary, SRF Finance, started in 1986 was sold to GE Capital in 1997.

SRF also had a health-care division which manufactured plastic optical lenses, which was
spun off as a separate company in 1997.In 1989, the company entered the Chemicals
Business to manufacture refrigerants. Consequently, in 1990, it changed its name to SRF
Limited.

The company started its Packaging Films Business in 1995 when it acquired a BOPET film
plant at Kashipur in India from M/s Flow more. SRF has since then grown beyond the
national boundaries and become one of the leading manufacturers of both BOPET and BOPP
films globally. With deep knowledge of Fluorine since the early 1980s, the company entered
the Specialty Chemicals Business in 2004 as a supplier of fine chemicals to the
agrochemicals and pharmaceuticals industry. The business has a rich experience of close to
three decades in Custom Synthesis, Contract Research and Manufacturing.

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1.2 Organizational structure

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 Chapter-2
2.1 Personnel: Recruitment process, Personnel Policies, Training and

Development and welfare activities

2.1.1 Recruitment process

The first round was Aptitude Test, followed by Technical round. After the second round,
there is Technical round, followed by fourth Unit Head round. The process ended with fifth
and final HR round.

Company takes the interview in the following ways and their percentages are as follows:

Walk-in 28%

Recruitment Consultant 21%

Job Portal 18%
Referral 12%
Campus Placement 6%

Company Website 3%

2.1.2 Personnel Policies

The Company focuses on attracting, developing and retaining the right talent across its
business verticals. SRF diligently promotes diversity and inclusion, human rights, continuous
learning and development for skill up gradation and employee engagement to create a value-
based culture where employees excel along with business growth.

SRF is committed towards building an inclusive workplace that encourages the principles of
diversity and inclusion and ensures equal opportunity without any discrimination based on
gender, age, caste, race, religion, etc. SRF recognizes the uniqueness of each individual and
accepts and respects individual differences. The Company has taken proactive steps to
maintain gender diversity, create a mix of diverse work experience and backgrounds, and
encourage disability inclusion by providing equal opportunities to persons with disability.
During the current reporting period, the female workforce across the management levels has
increased by more than 7% compared to FY 2019-20. During the same period, SRF also
employed 15 people with disabilities.

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2.1.3 Training and Development

SRF is committed towards the professional development of its workforce and has carefully
created a conducive environment that encourages employees to acquire new skills and build
on their competence levels. SRF has a structured approach towards training and development
of management and non-management staff. Our workforce is skilled to handle various roles
at our manufacturing facilities and undergo formal skill development through a rigorous
implementation of the skill matrix methodology. Regular trainings along with learning and
development e-modules play a vital part in keeping the employee spirits high, improve
performance and retain talent.
SRF offers training methodologies that are tailored to the job profiles and business segments.
The training modules are broadly classified under the following three categories: Technical,
Behavioral and Functional. Training needs of each employee are identified, and a training
calendar is developed after consultation with employees and their managers. In addition, a
training portal called ‘SOUL’
 Safety

 Legal compliance

 Prevention of sexual harassment

SRF Online University of Learning, is in place to monitor training plans and training hours
for the employees. For the non-management staff, the training need identification process is
manual, and the Company is in the process of automating the system in the coming year. 

2.1.4 Welfare activities

At SRF, we believe that it is essential for companies to have a purpose more engaging than
profits and that purpose should be intrinsic to the fabric of the organization. Building on this

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belief, SRF Foundation, formerly known as the Society for Education and Welfare
Development, was set up in 1982 as the Corporate Social Responsibility (CSR) arm of SRF
Limited. Drawing inspiration from its founders, Late Sir Shri Ram and Late Dr. Bharat Ram,
who believed in contributing to society through education, SRF Foundation is dedicated to
the transformation of education in the country. Born out of the vision of its founder, Padma
Shri, Late Mrs. Manju Bharat Ram, The Shri Ram Schools were established in Delhi NCR in
1988, and ran under the aegis of SRF Foundation. SRF Foundation also runs the SRF
Vidyalaya in Chennai and Gurugram, established in 1992 and 2020 respectively. Currently,
the SRF Foundation champions the cause of quality education in India and runs one of the
largest community programs in and around SRF’s manufacturing plant locations.
Additionally, it partners with like-minded organizations in other parts of the country to impart
education and vocational training programs to underprivileged children and the youth. The
focus is on improving both hard and soft infrastructure facilities in Government schools,
promoting computer-aided learning, and digital inclusion of communities. Our interventions
are not limited to India only. We run impactful community programs in the areas of
education, cleanliness, blood donation and other philanthropic campaigns around our
manufacturing sites in Thailand, South Africa and Hungary. This has been SRF’s humble
way of making a small, yet deeply felt contribution to causes that are important and vital to
our society.

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 2.2 Productions/ operations: products/ services offered , lay out of the
facility, quality control, materials planning & control future plans 

2.2.1 Products/ services offered

 Technical Textiles Business

SRF is the largest manufacturer of technical textiles and textile oriented in India. SRF’s
product basket for technical textiles contains tyre cord fabrics, belting fabrics, and industrial
yarn.
 Specialty Chemicals Business
SRF's Specialty Chemicals Business is involved in the development and production of
advanced intermediates for Agrochemical and Pharmaceutical applications.
 Packaging Films Business
SRF's Packaging Films Business manufactures BOPET and BOPP films for use in industries
as diverse as food and non-food packaging, labelling, industrial and various other end
applications.

2.2.2 , lay out of the facility

2.2.3 Quality control

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Pursuing this belief SRF manages its business through effective implementation of Total
Quality Management (TQM) in an integrated manner combining principles, methods, systems
and tools. This is essentially aimed at bringing about continual improvements in every facet
of the organizational activity - be it manufacturing, marketing, designing, engineering,
projects, personnel or any other support function. SRF prides itself on its people participation
activities which involve nearly every employee in the organisation in improvement activities
such as 5S, Kaizens and Quality Control (QC) Circles. The company is credited with running
one of the most successful Kaizen programmes in India having generated over 1,80,000
implemented improvements till August 2007 under the TQM umbrella. Its QCC movement
has also gained momentum with nearly 120 QC circles (till August’07) comprising workmen
bringing top honours and recognitions in various national and international conventions. The
company has powerfully integrated concepts of Total Productive Maintenance (TPM) and
Toyota Production System (TPS) in its TQM practices. In what could be termed as a unique
in-house initiative, the company has developed a 6-month certification programme on
problem solving titled, ‘PSP Blue’ for developing people’s problem solving skills. Building
on this success, SRF has further designed and launched a higher level certification
programme titled ‘PSP Silver’ with a view to imparting advanced skills to the people in the
areas of new product development, technology and manufacturing.

2.3Marketing : areas of operations, competitions, market share,

advertising & sales promotion 

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2.3.1 areas of operations
The company is a market leader in most of its business segments in India and commands a
significant global presence in some of its businesses/products, namely Difluoro &
Trifluoro Alkyl Intermediates Nylon 6 Tyre Cord and Belting Fabrics. SRF is the only
Indian manufacturer of ozone friendly refrigerants, namely F 134a and F 32, both of which
it has developed using indigenous technology. With the addition of F 125, SRF is now the
largest producer and seller of refrigerants in India and has further consolidated its market
leadership. SRF obtained ASHRAE (American Society of Heating, Refrigeration, Air-
conditioning Engineers) certification for R-467A, its low GWP refrigerant blend for
stationary air-conditioning applications. It is the first-ever refrigerant from India to have
received this certification by the ASHRAE Standards Committee under the Designation
and Safety Classification of Refrigerants. SRF acquired the Dymel® HFA 134a/P
regulated medical pharmaceutical propellant business from DuPont™ in January 2015 and
became one of the few manufacturers of Pharma grade HFA 134a/P in the world. SRF is
also the only Indian manufacturer of Polyester Tyre Cord Fabrics, which is a part of its
Technical Textiles Business product portfolio.

2.3.2 Market share

SRF has been a dominant player with over 60 per cent of the market share in the Belting
fabric segment in India and has a significant global presence, being the second largest
manufacturer in the world. SRF is the market leader in most of its businesses in India and
also enjoys global leadership in some others. With a wide range of products it is not only
the largest manufacturer of technical textiles in India but also a significant global player in
tyre cord and belting fabrics. SRF’s product basket for technical textiles contains nylon
tyre cord fabrics, polyester tyre cord fabrics, belting fabrics, coated fabrics, laminated
fabrics, and industrial yarns.

Chapter: 03

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 3.1 Strengths and weakness of the organization 

Strengths:

The strengths are basically what makes the brand different from the other competitors and
what the organisation excels at. Following are the strengths:
 Reach and Distribution: SRF Limited has customers globally and supplies products
to a wide variety of industries. This makes sure that the products are made easily
available to their customers at the right time.
 Cost Structure: As we read earlier, the main motive is to make the products available
at a low rate so that they can be more affordable. SRF Limited’s low-cost structure
helps them supply products that are low cost but with superior quality.
 Brand Reputation: SRF Limited has been in the business of producing chemicals,
tyres, coated and laminated fabrics for a large number of years. Also, with the variety
of products and services it provides, it is established as a leader in the industry. This
helps the corporation to gain a reputation and get recognized easily.
 Dealer Community: SRF Limited has built a very strong relationship with its dealers
that not only help in supplying the products but also promote the company’s core
products and training.
 Financial Position: SRF Limited has a very strong financial position in the market
with consecutive profits over the years along with accumulated profit reserves which
can be utilised for future expenditures or marketing activities.
 Skilled Labour Force: SRF Limited has invested heavily in the employees that have
made them not only skilled but are also highly motivated.

Weaknesses:

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 The weaknesses are a major drawback that stops the organisation from performing at its
optimum level. They are the areas in which businesses can make improvements. The major
drawbacks are as follows:
 Research and Development: SRF Limited has a good share of expenditure on the research
and development department but it is spending way less than a few of the players within the
industry which have benefitted as a result of their innovative products.
 Diversity in the Workforce: The local workers contribute to the majority of the workforce at
SRF Limited making it difficult for outsiders to adjust and hence resulting in the loss of
talent.
 High Employee Turnover Rates: SRF Limited has a very high employee turnover rate as
compared to its competitors which means it spends a lot on training activities as employees
keep leaving and joining.
 Need to Invest More in New Technologies: According to the country’s scale of expansion
and the geographical areas SRF Limited needs to invest more money in technology to
integrate the processes across the board. Currently, the investment in technology is not on par
as per the vision of the company.
 Limited Success Across the Core Business: Although SRF Limited is one of the leading
organisations in its industry it faces challenges in moving to other product segments with its
present culture.

CHAPTER 04:

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 Conclusion

SRF Limited is a well-known company with a significant global presence. In the SWOT
analysis of SRF Limited, we observed that the company is heavily reliant and enjoys strong
brand recognition and trust with its customers. It has a strong distribution network and has
reached across all the markets it serves, but suffers from an increasing number of suppliers in
the same space and better R&D efforts by its competitors. Also, one point not to miss out on
is that SRF Limited is in line with its marketing effort. It has created a customer base for
itself by tapping into the digital era and creating a social media presence on several platforms.
The Technical Textiles Business delivered a steady performance during the year despite
challenging operating environment investments in capacity augmentation across Tyre Cord
Fabric and Belting Fabrics segments.

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