SMART TOURISM

Prepared for LADA (Lembaga Pembangunan Langkawi)

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 SMART TOURISM
 A concept for Smart Tourism State
 Problem Statement

The total of arrival & receipts to Malaysia have improved

from year to year especially to tourism based locations.
However, the arrival of tourists to Malaysia have been
static from 2016 to 2017 and short back from attaining
more market demand for tourism in Malaysia. To boost
the number of tourist visiting Langkawi, Langkawi Smart
Tourism drives the use of technology in boosting a better
tourism experience for tourists in Langkawi.
Statistics
TOURIST & VISITOR TO LANGKAWI
2011 2012 2013 2014 2015 2016 2017
2017 Target

3.635

3.8
3.624
3.6
3.414
3.059
2.815
NUMBER OF TOURISTS (MILLION)

2011 2012 2013 2014 2015 2016 2017

YEAR
Why do we need SMART Tourism?

 46.2% Tourists came to Malaysia by gathering information

from the internet.
 More than 50% people from western countries reserve
their travels online
 65% of tourists goes online without any idea where they
are going.
 88% of travelers use applications on their smartphones to
have information on places.
Source of Information for Tourist during travelling

Source: http://mytourismdata.tourism.gov.my, Approved by Malaysian Cabinet 28th Feb 2018

 THE SOLUTION
 The solution for Smart Tourism
 What is SMART Tourism?
 Langkawi SMART Tourism is a Web and Mobile
Application that consists of: -
1. Free WiFi Infrastructure - LangkaWiFi
2. E-Tourism Information System
3. E-Ticketing (Ticket Purchasing System)
4. Hotel System
5. E-Wallet
6. News & activities
Langkawi Tourism
Information
SMART Tourism System

as a Solution LangkaWiFi
Online
Ticketing
System

 Langkawi SMART
Tourism introduces
several solutions in Solution
one all-in-one Smart
Budget & E-Wallet
application which Suggestion
comprises of:

News & Hotel

Events System
Langkawi Free WiFI - LangkaWiFi

 The installation of free WiFi infrastructure throughout Langkawi.

 The installation of free Wifi services focuses on interesting places around
Langkawi that attract tourists.
 Anyone can use the wifi by using any devices with wifi connection.
 The users need to register before he / she can use the free wifi. The
information required are:
 Email
 Agreement to the terms and condition.
 LangkaWiFi • Collect tourist
information by
requiring the
tourist email to
use the wifi
• Collect data and
provide ads
service for using
the wifi

 Free WiFi
infrastructure all
across Langkawi for
a better tourist Companies such as Starbucks
coffee and McDonalds offers free
wifi to collect market data on
experience in their customers. The data is
collected for customer
Langkawi relationship management and to
improve their business by
gathering feedback from required
surveys.
How SMART Tourism can be implemented.

Suggest using Provide

To use free
Register with Langkawi E- extraordinary
wifi
email address Tourism tourism
LangkaWiFi
Application experience
Tourism
Information System
 Places Directory
 Online Places Directory that
shows:
✓ Interesting places
✓ Location of the place
✓ Details of the place
✓ History of the place
 Shows nearby restaurants, shops
and facilities available around
that place.
 View overall Map of Langkawi and
interesting places to visit
 Show available accommodations
to stay around Langkawi.
E-Ticketing System

 Buy tickets to various tourism places / services online

 Payment through the web / mobile application.
 View available packages and details of service through the application
 Govern and monitor ticket prices through system
 Collect data on ticket sales and revenue
Hotel Booking
System
 Book hotels through Langkawi
Smart Tourism application with
a greater view on what’s around
the accommodation.
 Compare hotel prices in the
area.
 View hotel details and
availability
 Let the users leave rating,
review and comments on the
stay.
 Langkawi E-Wallet

 61% Europeans have used E-Wallet for payment transactions (www.statista.com, 2017)

 “E-Wallet is on the way to save Asia-Pacific Countries” (www.forbes.com, 2018)

 “Walmart Pay Could Surpass Apple in U.S. Mobile Payments”(www.bloomberg.com, 2017)

 Dedicated E-Wallet service just for Langkawi

 All transactions for shops, restaurants, hotel etc. can be
done through digital payment (e-wallet)
 Track daily transactions of payments done
 Special discounts if transactions done through E-Wallet
Langkawi E-Wallet (cont.)
 Langkawi E-Wallet (cont.)

• Payment through mobile application can

improve efficiency
• Funds are collected by LADA and distributed
to vendors, shops, restaurants etc.
• Methods of adding funds:
• VISA
• Mastercard
• Online Banking
• Collect data of transactions:
• View on Dashboard
• Make strategic decisions
Smart Budget, Suggestions and Tips.
 Based on total funds for the E-Wallet, the application is smart
to calculate and suggest visits and the whole trip based on the available budget.
 The budget suggested includes: -
 Accommodation
 Transport
 Food
 Tickets
 Etc.

 Helps tourist save time and provide best visits and trips
solutions within their budget
 The smart budget will require a simple wizard to
collect data and provide the best solution / package
for the trip: -
 Purpose of trip
 No of person in trip
 Etc.
 Time
News, Events & Advertisement

 Showcase latest events / activities / promotion

happening in Langkawi.
 Broadcast news or update to all users.
 Open opportunity for vendors to advertise their
services or product through the application.
 SMART TOURISM
 The Langkawi SMART Tourism Web / Mobile
Application can provide benefit to all parties
involved.
 Increase revenue overall.
 Provide transparency of information and allow
price comparison
 Increase market for attractions and shops.
Security

 All transactions are secured and encrypted.

 Identification, authentication and authorization measures
 Provide customer data policy
 Auditting and Loging all transactions
Return on Investment (ROI)
 Publicity and marketing
 Marketing through transparency of information for interesting places in Langkawi.
 Information spread on controlled information by LADA through the application
 Data
 Introduction of free WiFi can generate consistent data of registered tourists.
 Surveys can be broadcast through free WiFi connection requirement.
 Feedback can be measured to places rating, reviews and through the survey.
 Payment Transactions
 Transaction fees can be introduced for every e-ticket purchases or e-wallet purchases
through application.
 Economy growth
 Increase total tourist arrival and receipts in Langkawi
 Increase revenue of retailer
 Exposure of Langkawi Branding
 Increase the standard of tourism in Malaysia by Langkawi
 THANK YOU FOR YOUR TIME

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