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20 Important Design Principles Explained With

Simple Illustrations
There are no )xed rules or formulas for good design, but there are a few basic principles that will help you create
design that is effective, functional, and aesthetically pleasing.

Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a
fantastic infographic that uses simple illustrations to explain the 20 most important design principles. Check it
out below.
 Carva
..........20...........
MOSTIMPORTANT
DESIGNPRINCIPLES
ILLUSTRATED

LINE 2.SCALE

•Helpsdirecttheeue •Drawsattentiontoandrom

Createsemphasis certainelements

•Giv senso 'movemen •Createsemphasis/drama

3.COLOUR REPETITION

Createastronapalette •Helostotielotsofindividual
•Usetheriantcolourprocess elementstogether

Considorcolourtheory •cruciatorconsistentoranin

5.NEGATIVESPACE 6. SYMMETRY

Thespaceinbetween •Createsasenseorcalm

•Createcleverimages Thehumaneyeisgenerally
•fantasticTorlogos attractedtosummetru

7.TRANSPARENCY TEXTURE

•Helpselementinteraction Gives tactilitutodesians

•Cancreatemovement givesdepintodesians

Useitintentionalu •Useitsparingly+intentionally

BALANCE 10.HIERARCHY
 •Eachelementhasaweight •Helpsusersnavigateyourdesign
Adiustyourdesign'sbalance •Signalsimportanceofelements
compositior •Usescale,line,colour.erc

11.CONTRAST 12.FRAMING

alo

•Liantvs,dar,thickvs.thin. •Helpshighlightelements
•Heldscreateemphasis •candegesinetcorpurseru

•Makesdesigns'pop' •Cropimagesininterestingways

13. GRID 14.RANDOMNESS

•neosalaneomenis •DoniDegiraidtobreakrulos

One•gridcanbeusedin •Asymmetryandcluttercanbe
manudifferentways effectivevisuatoos

15.DIRECTION 16.RULES

lookhere

nowhore

Givesviswera'path'
•Learndesignrulesbutdon't
•Directtheeuein 47,91 t01100%limitedtothem

and"Ysnapes •Breakrulestherightwau

17.MOVEMENT 18.DEPTH

•brinaslitetodesians Gives dimensionto2Ddesigns

•Trublureffects,motion •Trutexture,shadows.3D
linesorwavingerrects effects,horizonlines,etc.

19.TYPOGRAPHY 20.COMPOSITION

AlAa
•Pickadistinctfontpalette Thearrangementoeements

thatfitsyourdesign •Havepurposewithcomposition
•Usewiseluandcarelully •Usescale,depthandhierarchy

READMOREATDESIGNSCHOOL.CANVA.COM
DesignedbuMaryStribleu2015
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 1 einfacher Trick zur Senkung des
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EcoVex
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