CONTENTS

 CHAPTER 1:
 INTRODUCTION
 LITERATURE REVIEW
 OBJECTIVES
 RESEARCH METHODOLOGY

 CHAPTER 2:
 CONSUMER BEHAVIOUR

 CHAPTER 3:
 COMPANY PROFILE
 PRODUCT PROFILE

 CHAPTER 4:
 DATA ANALYSIS AND INTERPRETATION

 CHAPTER 5:
 FINDINGS AND SUGGESTIONS

 CHAPTER 6:
 BIBLIOGRAPHY
 QUESTIONNAIRE
 CHAPTER-1
INTRODUCTION
INTRODUCTION TO NOODLES

NOODLES are a staple foodin many cultures made from unleavened dough which is
stretched, extruded, or rolled flat and cut into one of a variety of shapes.While long,
thin strips may be the most common, many varieties of noodles arecut into waves,
helices, tubes, strings, or shells, or folded over, or cut into othershapes. Noodles are
usually cooked in boiling water, sometimes with cookingoilor salt added. They are often
pan-fried or deep-fried. Noodles are with an accompanying sauce or in a soup. Noodles
can be refrigerated for short-term storage, or dried and stored for future use.
In American English usage , the word “noodles” is an inclusive term that
Denotes flour paste product in various shapes. In British English usage itgenerally a food
in the form of long , thin strips of flour paste products. Thematerial composition or
geocultural origin must be specifid when discussing
Noodles.the word derives from the German word “nudel”.
 COMPANY PROFILE

GOOD FOOD,GOOD LIFE

History Of Nestle
The history of Nestlé began in Vevey, Switzerland, in1867 when founder Henri Nestlé
created one of the first infant foods in response to the need for a healthyand affordable
product to serve as an alternative for mothers who could not breastfeed their babies.
He called his product Farine Lactée Henri Nestlé.
Within a few years, the Farine Lactée product was marketed in Europe. Nestlé called his
company Société Farine Lactée Henri Nestlé. In 1874, Nestlé developed its condensed
milk product, to contend with the Anglo-Swiss Condensed Milk Company,
A competitor that was producing cheese, instant formulas and had opened Europe’s
first sweetened condensed milk factory i
N Cham, Switzerland, tomarket the first condensed milk, MILKMAID.
The two companies merged in 1905, the year after Nestlé added chocolate to itsline of
foods. The newly formed Nestlé and Anglo- Swiss Milk Company hadfactories in the
United States, Britain, Spain and Germany. Soon the companywas manufacturing in
Australia with warehouses in Singapore, Hong Kong and Bombay. Most production
however still took place in Europe.
The start of World War I made it difficult for Nestlé to buy raw ingredients anddistribute
products. Fresh milk was scarce in Europe, and factories had to sell
Milk for the public need instead of using it as an ingredient in foods. Nestlé purchased
several factories in the U.S. to keep up with the increasing demand for condensed milk
and dairy products via government contracts. The company’s production doubled by the
end of the war.

When fresh milk became available again after the war, Nestlé suffered and slipped into
debt. The price of ingredients had increased, the economy and exchange rates
deteriorated because of the war. An expert banker helped Nestlé find ways to reduce its
debt. By the 1920s Nestlé was chocolate and powdered beverage products. Adding to
the product lineonce again, Nestlé developed Nescafé in the 1930s and Nestea
followed. Nescafé, a soluble powder, revolutionized coffee drinking and became
aninstant hit. With the onset of the Second World War, profits plummeted.

Switzerland was neutral in the war and became increasingly isolated in Europe. Because
of distribution problems in Europe and Asia, Nestlé opened factories indeveloping
countries in Latin America. Production increased dramatically entered the war and
Nescafé became a main beverage for the American soldiers in Europe and Asia. Total
sales increased by $125 million from 1938 to 1945.

After 1945, Nestlé continued to prosper, merging with Alimentana S.A., a company that
manufactured soups and seasonings, in 1947. In the coming years, Nestlé acquired Cross
& Blackwell, Findus frozen foods, and Libby’s fruit juices. Nescafé instant coffee sales
quadrupled from 1960 to 1974, and the new technology of freeze drying allowed the
company to create a new kind of instant coffee, which they named Taster’s Choice.
Soon after, the company suffere with increasing oil prices and the slowing growth in
industrialized countries.Foreign exchange rates decreased, in turn reducing the value of
the sterling pound, dollar and franc. Prices of coffee beans and cocoa rose radically,
presenting further problems for Nestlé. The company decided to venture into the
pharmaceutical industry by acquiring Alcon Laboratories, Inc.
By the 1980s, in one of the largest takeovers at that time, Nestlé bought Carnation for
$3 billion. International trade barriers diminished in the 1990s,opening trade with
Eastern parts of Europe and China. In the 1990s, Nestlé acquired San Pellegrino, and
Spillers pet foods of the UK. With the acquisition of Ralston Purina in 2002, the Nestlé
owned pet care businesses joined to form the industry leader Nestlé Purina Pet Care.

MAIN BRANDS

 BEVERAGES:
 Nescafe ,Sunrise Premium , Sunrise Special , Sunrise Extra , Teamate ,Milo.

 MILK PRODUCTS:
 Lactogen , Nestogen , Nan , Nestle Milk ,Dhai, Everyday Ghee, Butter.

 WEANING CEREALS :
 Cerelac, Nestum , Growing Up Milk.

 CULINARY PRODUCTS :
 Maggi soup, Maggi noodles, Maggi cubes, Maggi Pickles.

 CHOCOLATES :
 Kitkat , Milky Bar, Munch , Bar One ,Classic , Chaco Stick , Milky Bar
Choco.

 CONFECTIONERY:
  Polo, Eclairs , Milky bar Eclairs, Toffo , Fruitps , Splash , Twins ,Chews,
Soothers.

 DESERT MIX :
 Maid, GulabJamun , KesarKulfi.

 MINERAL WATER:
 Pure life.

 SPECIALLY IMPORTS :
 Fox’s , Sasso , After Eight , Nesquick , Pellignins, Perrier,Nescafe Gold.