Lean Canvas Guide Version

LEAN CANVAS MODEL Read the guide at www.garyfox.co

PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENT

List your top 1 - 3 problems Outline a possible solution for each problem A single clear compelling message that states why Something that cannot easily be brought or copied List your target customers and users
you are different and worth paying attention

EXISTING ALTERNATIVES KEY METRICS HIGH LEVEL CONCEPT CHANNELS EARLY ADOPTERS
List how this problem is solved today List the key measure/numbers that will tell you List your X for Y analogy e.g. YouTube = Flickr for List your paths to your customer (inbound and List the characteristics and profile of your ideal
how your business is doing videos. outbound) customer

COST STRUCTURE REVENUE STREAMS

List your fixed and variable costs List your sources of revenue and your cost of sales

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PROBLEM SOLUTION UNIQUE VALUE PROPOSITION

EXISTING ALTERNATIVES KEY METRICS HIGH LEVEL CONCEPT

Designed by: Designed for: Version:

UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENT

HIGH-LEVEL CONCEPT CHANNELS EARLY ADOPTER

Designed by: Designed for: Version:

FIXED COSTS UNIQUE VALUE PROPOSITION SALES

VARIABLE COSTS HIGH LEVEL CONCEPT COST OF SALES

COST STRUCTURE REVENUE STREAMS

Designed by: Designed for: Version: