JESUS AND MARY COLLEGE

MERCATUS, THE MARKETING SOCIETY

REPORT FOR THE YEAR 2018-19

ORIENTATION
Date: 8 August 2018
th

Time: 12:30 PM onwards

Venue: Room 103

An orientation was conducted for all young marketing enthusiasts of JMC. The purpose of
this session was to help students understand the working of the society.
The society comprises 6 departments including Organising, Sponsorship, Public Relations,
Technical, Creativity and Research and Development Department.

The President, Vice President, General Secretary, Finance Secretary, Joint Secretary, Project
Head and Student Coordinator along with the Department Heads introduced themselves, and
described the objectives, vision and future plans of society. They also gave a glimpse of the
activities performed by them, which are as follows- 

1) Organising: Heading the organising department and organising all events.

2) Sponsorship: Approaching and bringing sponsors and looking after the deliverables.
Maintaining long lasting relationships with sponsors.
3) Public Relations: Managing and handling social media and MoUs with other societies.
4) Technical: Overall technical support to the society, creating templates for social
media, looking after online events.
5) Creativity: Managing decorations, designing posters, and thrift store.
6) Research and Development: Working towards new projects and collaborations,
implementing initiatives, and giving back to society. 

The session ended with a Q&A session and all the queries were answered by the Core team.
 INTERVIEWS
Date: 18 -21 August 2018
th st

After the Recruitment form, Interviews were conducted for the shortlisted candidates.
Mercatus received an overwhelming response. Candidates shortlisted after the interviews
were transitioned smoothly into the working of the society.

AMUSEMENT DAY 4.0

(Theme- Back to Childhood)
Date: 26th September 2018
Venue: Jesus and Mary College

Amusement Day 4.0, the Annual Fundraiser

of Mercatus, garnered a huge turnout from
colleges across Delhi University. Themed
'Back to Childhood', the event offered a
plethora of activities including Food
Hunt, dare to play, Headphones,
Mirror Maze, Lucky 7, Score and Sip,
Twister, Hair Braiding, Tug of War,
Sherlocked and Angry Birds.
 GR
EE
N
IS

THE NEW BLACK

(Best Out of Waste competition & Bake Sale)
Date: 31 October, 2018
st

With the aim of spreading awareness about increase in waste generated due to increase in
population, Green is The New Black was a Best out of Waste Competition organized by
Mercatus. The event also featured a Bake Sale.
The event was successful in establishing the idea of sustainable development in the college
and received a tremendous response.
 ZION 2019

Date: 22 February 2019

Time: 9AM - 4PM
Guest Speaker: Mr. Rahul Dua

Zion 2019 was organized on 22nd of February, witnessing over 100 teams participating in
highly competitive and difficult event.
1. Breaking Brand –
involving the creation and marketing of a product on social media and presenting it
before a panel of judges with a SWOT Analysis, strategic planning for the future etc.;
2. M-Plan –
Involves a marketing case study sent to the participants to analyse and solve and then
present their solutions to a panel of judges;
3. Marcade 2.0 –
A Trading game in which the teams were given a portfolio with a specific value and a list
of products. The teams had to analyse the value of the products and trade them in an
outcry system;
4. Amazing Race –
A scavenger hunt in which the participants had to solve a crossword puzzle related to
marketing to qualify after which they were given clues and tasks to complete the race.
5. Ad-Mad –
an advertisement frenzy involving 3 rounds full of fun related to current ads, their
slogans and their creation.

Zion witnessed a massive crowd because of its magnificent speaker session held at two ends
by first, the fourteen-year-old, Wonder Girl of India - Janhavi is pursuing second year of
Bachelor’s degree in Arts from Delhi University, unlike most kids of her age who are in
Class 8. She has mastered eight foreign accents, in addition to French, Japanese, English,
Hindi and Haryanavi. Janhavi dreams of becoming a BBC news anchor and to crack IAS. She
is a motivational speaker and has given talks to educational institutes and even to IAS
officers and second, by Rahul Dua, an electronic and communication engineer from Thapar
University and an MBA graduate from the Faculty of Management Studies (FMS),
University of Delhi is an entrepreneur in the comedy world of India. His rise to fame is
attributed mainly to his unique brand and style of communication to connect with the
audience which he built using social media marketing tactics on YouTube and Instagram.
 VIRAL IN NATURE

Date: 20 March 2019

As a part of the International Conference on 29th March 2019, Mercatus organized Viral in
Nature - a social media campaign designing competition to increase brand awareness and
draw attention to company values in a way that resonates with the target audience. It attained
National/International attention on social media and also ensured to draw parallel with socio-
political issues.