*Competitors of Accor

Below are the top 7 Accor Hotels competitors:

 Best Western.
 Cendant Corporation.
 Choice International.
 Hilton Hotels Corporation.
 Club Mahindra
 Marriott International.
 Starwood Hotels & Resorts Worldwide, Inc.

Why Accor plus ?

Accor Plus is the Asia Pacific loyalty subscription programme of Accor, the world-
leading augmented hospitality group.

Accor is a world-leading augmented hospitality group offering unique and

meaningful experiences in almost 4,800 hotels(Sofitel-121 hotels Pullman- 46
hotels Novotel-395 hotels Mercue-699 hotels ibis-861 hotels many more) resorts,
and residences across 100 countries. With an unrivalled portfolio of
brands from luxury to economy, Accor has been providing hospitality
savoir-faire for more than 50 years.

Memberships of Accor Plus.

STAY PLUS COMPLIMENTARY NIGHT

EXCLUSIVE MEMBER'S RATE OF 10% OFF THE BEST AVAILABLE PUBLIC ROOM RATE

MEMBER EXCLUSIVE MORE ESCAPES PACKAGES

ACCESS TO RED HOT ROOMS WHERE DISCOUNTS CAN BE UP TO 50% OFF

EARLY ACCESS TO GLOBAL ACCOR PROMOTIONS

UP TO 50% OFF DINING ACROSS 1,400 RESTAURANTS IN ASIA PACIFIC

15% OFF YOUR DRINKS BILL IN ASIA

MEMBER EXCLUSIVE EXPERIENCES SUCH AS COOKING WITH CELEBRITY CHEFS

AUTOMATIC QUALIFICATION FOR ELITE SILVER STATUS IN ALL - ACCOR LIVE

LIMITLESS

(Primary and secondary membership plans)

How to sell hotel membership plans ?
Just an example :

Me : what can I do for you gentleman ?

Sales person: Sir, I came to introduce you to our Hotel and services we provide.

Me: I live in this city and I don't need to stay there.

Marketing Manager : Quite true sir, but your company may be having guests who may
need accommodation for a day or two. May be sir, you conduct some seminars or
conferences of your customers or employees and our Hotel may be handy sir. We will be
delighted to provide all facilities sir.

That was fact and indeed we book accommodation for our visiting customers and at
times for our suppliers and also conduct conferences etc..

Me: so, what do we get to go with you ?

M.M: sir, we can offer you special discount on room tariffs and boarding and may also
permit extended free time in stay .But then we have another real good scheme specially
designed for corporates like you.

I got interested and wanted to know more.

Me: what does that lead to ?

Marketing Manager : Sir, the most interesting proposition is to go for corporate

membership at a very nominal fee. The corporate members will enjoy club rooms paying
ordinary room tariff and can use our business center free of cost . Sir, you can also get
15% discount on expenditures on all conferences and special functions conducted. I
suggest, sir, please go for corporate membership.

How is Accor more beneficial then its competitors?

The six foundations of Accor’s strategy you can mention for answering this questions

 stepping up the transformation process

 a growth and innovation dynamic

 powerful, complementary, recognized brands

 unique skills to support the brands

  people, the company’s most important asset

 growth that creates opportunities for everyone

Advantages of Accor membership plans .

 Accor Plus members have access to a number of exclusive benefits across 800
Accor in the Asia Pacific. Members can halve the bill in over 1100 hotel restaurants
with up to 50% off dining across Asia Pacific and 15% off drinks in Asia.

 As an Accor Plus primary member, you receive an annual complimentary night’s stay
in a standard room each year at participating Accor through the Stay Plus benefit

 Accor Plus gives you exclusive access to a wide range of ‘money can’t buy’
experiences with member only events and through entertainment partners