1. A direct line to the end 1. Financial structure
customer. 2. Being an unknown brand in 2. Educational level of the the fruit derivatives market. researchers. 3. Experience in the gold honey pineapple derivatives sector. 4. Competitive prices of our products. Chance Threats 1. High demand from the sector 1. Company plans to improve its 2. Unsatisfied market plant. 3. Access to ICT 2. Reaction of the leading companies in the target market.