Professional Documents
Culture Documents
1. Brand
2. Logo
3. Symbol Trademark
Which of the following is not among the specific tasks of the Spokesperson’s Service of the European
Commission?
1. Informs the Commission about public opinion and reputational risks in Member States
2. It is the official voice of the European Commission vis-à-vis the media
3. Provides information about the Commission’s political priorities and decisions to the press
4. Plans the Commissions communication with the press
The European Commission’s tool used by DG Communication to engage with citizens on EU-related
topics through an open discussion organised in the style of town-hall debates is called
1. European Citizens’ Initiative
2. Citizens’ Dialogue
3. Public Consultation
4. Europe Direct
Which of the following statements is false regarding the terms and conditions for the use of the
European Commission’s logo by third parties
1. It is not used in connection with objectives or activities which are compatible with the aims and
principles of the European commission
2. Persmission is requested and granted before the logo is used
3. There is no likelihood of user of the logo being confused with the European Commission
4. It is not used to imply or suggest unintended endorsement of promotion of the objectives and
activities of the logo’s user
How many Vice-Presidents had the European Commission had in 2017
1. 6 Vice Presidents
How many Vice-Presidents had the European Commission had in 2020
1. 8 Vice Presidents
In 2017, the Commission in charge of informatics and ICT research in the European Commission
1. Mariya Gabriel
In 2014, approximately how many people visited the EUROPA website each month?
1. 1.7 million
In 2014, what was the total number of visits to the Europa website?
1. 36.8 million
Which of the following statements is false regarding the Flash Eurobarometer?
1. It is carried out on a regular basis once a month (it’s adhoc)
2. It enables the European Commission to obtain results quickly
3. It focuses on specific target groups
4. It is conducted as a phone interview.
Which of the following surveys is conducted by listening to selected social groups and analysing their
way of expressing themselves in discussion groups?
1. Standard Eurobarometer
2. Qualitative study Eurobarometer
3. Special Eurobarometer
4. Flash Eurobarometer
The European Commission’s tool used by DG COMM to engage with citizens on EU-related topics
through a network of information and documentation centres is called:
1. Citizens’ Dialogues
2. Public consultation
3. Europe Direct
4. European Citizens’ initiative
What is debating Europe?
1. An information centre that answers to questions on European citizens’ rights
2. An event that takes place across the Eu and presents the EU common agenda, listening to ideas
and engaging with participants
3. A documentation centre for access to detailed information on European law, integration,
policies and institutions
4. An online platform that connects European citizens and politicians together in an online debate
Which of the following is not among the types of group visit proposed by the European Commissions’
Visitors’ Centre?
1. General information visit
2. General plus thematic
3. Tailored visit
4. Ad-hoc visit
Which statement is false about Europeans’ use of social media and participation in online debates?
1. More than half of EU citizens follow debates on social media e.g. by reading articles on the
internet
2. Just over 10% take part on online debates e.g. posting comments on articles (28% of citizens
take part in online debateS)
3. 75% of those who follow or participate in such debates have experiences cases of abuse of
threads directed at people active on social media
4. Half of them who experiences cases of hate speech or threats on social media hesitate to
engage in such debates, while that would not stop the other 50%
The European Commission’s tool used by DG COMM to engage with citizens on EU-related topics,
consisting of face-to-face interviews undertaken in each Member State is called
1. Public consultation
2. Standard Eurobarometer
3. Europe direct
4. Citizens’ Dialogues
Which of the following statements is false regarding the standard Eurobarometer?
1. Reproduction is authorised, except for commercial purposes, provided the source is
acknowledged
2. Each survey consists of approximately 1000 face-to-face interviews per country
3. It was established in 1992 after the treaty on the European Union was signed (est 1973)
4. Reports are published twice yearly
Which of the following statements is true regarding the Special Eurobarometer?
1. It is not integrated in the Standard Eurobarometer’s polling waves
2. Reproduction is fully authorised
3. It’s conducted as an online survey
4. It is based on in-depth thematic studies carried out for various services of the European
Commission
According to the special Eurobarometer on E-communications and the Digital Single Market published in
May 2016, which of the following communication activities is the more frequent among EU
respondents?
1. Landline calls
2. Emails
3. Mobile calls
4. Internet instant messages
According to the special Eurobarometer on media pluralism and democracy published in November
2016, which of the following forms of national media is considered the most reliable by EU respondents?
1. Television
2. Newspapers
3. Radio (66%)
4. Social media
The European Commission’s tool used by DG COMM to collect views from citizens through online
questionnaires is called:
1. Public consultation
2. Europe direct
3. Citizens Dialogues
4. Eurobarometer
Which of the following statements is false regarding the European Court of Auditors communication
policy and principles?
1. It holds press conferences for the annual report, and on a selective basis, for special reports,
opinions and other matters
2. The president represents the ECA and speaks for it on matters concerning its policies, purpose
and values
3. Following the principles of openness and transparency, it provides full access to information in
the public domain
4. It communications line and through audit reports and other publications, events the press and
media
Which of the following is not among the conditions when submitting a request for a group visit at the
European Commission’s visitors center?
1. The booking should be made in advance with minimum 4 weeks (must be 10 weeks in advance)
2. The group size can be between 15-150 people
3. The visit is free of charge
4. The presentation can be in any of the EU languages
When applying for a group visit at the European Commissions visitors center, the visit age requirement
is:
1. 15 years
Which of the following is not among the services offered by Europe by Satellite?
1. Live coverage of press conferences and briefings from the EU institutions
2. Stock shots produced by the audiovisual service of the European Commission and other EU
institutions
3. Online streaming of live and on demand items up to 30 days following the original transmission
4. Online broadcast quality video and audio files available for download directly from the website
What is EUTube?
1. A channel on youtube for EU video clips
The European Commission operates a system of duty spokespersons
1. On public holidays of the EU institutions
2. On public holidays in Belgium and Luxembourg
3. On weekends and public holidays of the EU institutions
4. On weekends
According to the special Eurobarometer on e-communication and digital single market published May
2016, which is the penetration rate of home internet access in EU households?
1. Just over two thirds
2. One third
3. A half
4. Three quarters
An … is an advertising that promotes a political view, social cause, controversial issue or other point of
view rather than a product, service or organisation
1. An infomercial
2. Advocacy advertising
3. Advertorial
4. Infotainment commercial
According to the interinstitutional agreement between the European Parliament, the Council of the
European Union and the European Commission on better law-making, the council would be represented
in meetings by the
1. The spokesperson of the president
2. The current and upcoming presidency
3. The secretary general
4. The competent representative, usually the presidency
Which of the following statements is false regarding the spokesperson service (SPP)?
1. It operates under the political authority of the President of the Commission
2. It proposes, plans and implements the Commission’s communication priorities for the general
public
3. It acts as the official voice of the European Commission vis-à-vis the media
4. It coordinates the actions of the individual spokespersons
Which technique is used for evaluating the findability of topics in a website
1. Tree testing
2. Remote expert review
3. Automated design testing
4. A/C testing
Which of the following surveys is conducted by listening to selected social groups and analysing their
way of expressing themselves in discussion groups?
1. Standard Eurobarometer
2. Qualitative study Eurobarometer
3. Special Eurobarometer
4. Flash Eurobarometer
European commission representations to Member States prepare country strategies for their political
and media communication and citizens outreach
1. Annually
2. At the beginning of each 5 years of the commission
3. Twice a year
4. Every two years
Which of the following statements is true regarding the special Eurobarometer?
1. It is not integrated in the standard Eurobarometer’s poling waves
2. Reproduction is fully authorised
3. It is conducted as an online survey
4. It is based on in-depth thematic studies carried out for various services of the European
commission
According to Eurobarometer on internet users’ preference for accessing online content, published
September 2016, social media services are used the most to read the news online by those polled in
1. Latvia
2. Czech republic
3. Poland
4. Sweden
Which entity/actor is not part of DG COMM?
1. The spokesperson service
2. The headquarters
3. National eu communication experts (not part of the DG)
4. Representations in member states.
The concept related to the traditional model of the purpose and flow of marketing communication and
direct sales efforts is called:
1. 4Ps
2. ASA
3. AIDA (Attention, Interest, Desire, Action) traditional model of the purpose and flow of marketing
communications and direct sales efforts – create attention, generate interest, develop desire,
initiate action
4. 4Cs
The abbreviation SNS stands for
1. Satellite notification system
2. Social notification service
3. Satellite networking system
4. Social networking site
Which of the following DGs of the European Commission is not part of the team running the digital
transformation programme?
1. DG COMM
2. DG Translation
3. DG Communications Networks, Content, Technology
4. DG Informatics
The deliberate attempt to gain the benefits of being associated with a major event, without being an
official sponsor or paying the fees associated with official sponsorship is called:
1. Affiliate marketing
2. Affinity marketing
3. Article marketing
4. Ambush marketing
A copy printed on the outside of a direct mail envelope to encourage the recipient to open, read and act
on the piece is called a:
1. Opt-in
2. Cover ad
3. Teaser
4. Pull-in
The maximum Union contribution for the implementation of the 2016 work programme in the field of
communications is set at
1. 58 million
2. 78 million
3. 108 million
4. 128 million
What is the name of the online database providing access to the European Union legislative work?
1. Cordis
2. Eurovoc
3. TED
4. EUR-Lex
According to the special barometer on e-communications and the digital single market published may
2016, the access to which of the following electronic communications services decreased since 2009 to
now amongst respondents?
1. Mobile phone access
2. Computer device access
3. Internet television at home
4. Overall television access
Which of the following statements is not true regarding CORDIS?
1. It is an interactive information portal devoted to European research and innovation
2. It offers free access only to ongoing projects and their outcomes (free to all EU research and
development activities)
3. It has multilingual content
4. It can assist entrepreneurs, policymakers, government agencies, non-profit organisations
A warning to the media not to publish an news item until the date specified on the release is called
1. Taboo
2. Embargo
3. Ad limitum
4. Undisclosable
An online distributed newsletter or small magazine is often called:
1. Blog
2. Netpaper
3. E-zine
4. Web journal
The journalistic style where the most important information is written first allowing convenient editing
from the bottom and skim reading is called
1. Call-out method
2. Bottom-up method
3. Inverted pyramid
4. Billboard
A … is used to optimise the position of a website in the search engine listings through invisible keywords,
phrases, and descriptions plaed in the design of the site
1. Search term
2. Banner ad
3. Click-through keyword
4. Meta tag
Which of the following statements is false about the e-government?
1. It applies international rules to the internet traffic and contents
2. It provides a greater participation of citizens in political life
3. It provides more efficiency and savings for governments and businesses
4. It uses digital tools and systems to provide better public services to citizens and businesses
Europe 2020 strategy puts forward three mutually reinforcing priorities. Which of the following is not
one of them? (Smart growth, sustainable growth, inclusive growth)
1. Smart growth
2. Strategic growth
3. Sustainable growth
4. Inclusive growth
Europe’s leading operator for direct-to-home (DTH) broadcasting and key player in professional
broadcasting is called;
1. Astra
2. SatNav
3. Eutelstat (operates a fleet of 23 satellites supplying capacity to operates who in turn provide
their own customers with radio and tv broadcasting) EUtelstat’s satellites cover Europe, the
middle east, Africa and the Asian and American contients
4. Europe Direct
The European commission is present on several social media platforms such as
1. Google+, Facebook, Twitter, Instagram, Pinterest, Linkedin, and YouTube
The European flag and emblem represent …
1. Both the council of Europe and the European Union
Temporary media accreditation to the EU institutions could be granted ..
1. To temporary staff or trainees under specified conditions
2. In the form of a one day badge to the European Commission, Parliament and Council press
rooms
3. For a maximum of 9 months
4. Only for EU nationals
Accreditation for European Councils and other high level events...
1. Is included in the EU inter-institutional press pass
2. Can be required for one or several journalists
3. Information submitted for the accreditation may not be sent to National Security Authoriries for
security verification purposes
4. Simple errors may not result in a refusal to issue a badge
The European Parliament audiovisual website and Europarl ITV
1. Both sites target media professionals
2. Audiovisual facilities cannot be booked through the EuroparlTV
3. The AV websites texts are drafted in 23 languages
4. Both sites provide mostly ready-to-broadcast videos
Which of the following statements is false regarding Europe by Satellite (EBS)?
1. It was launched in 1995
2. It is the EU’s TV information service
3. Live coverage of major EU events is provided in English (they’re covered I all the languages
available at the time of transmission)
4. Five times a day the EU’s working agenda is illustrated by relevant raw material
Which statement is false about the Citizens’ Dialogue?
1. Top EU official engage in such dialogues to make the voices of the citizens heard in the political
process
2. The concept of Citizens’ Dialogues builds on the model of ‘town hall meetings’
3. DG COMM is in charge with the help of EDICs to promote such events
4. Citizens can attend the debate in person or participate and comment online during the event
According to the standard Eurobarometer published july 2016, the percentage of Europeans having a
positive image of the EU is
1. 34 %
How many representation offices does the European Commission have in the Member States?
1. One local office per Member State
2. One official representation and one regional representation per Member State
3. 28 Representations and 16 Regional Representations
4. 28 Representations and 9 Antennas (there are regional representations in France, Germany,
Italy, Poland, Spain, and the UK )
What’s part of the visual identity of the EC? EC flag and graphic of the EC building
How many information offices does the European Parliament have? 36 - one in each Member State. 2 in
the founding Member States and 1 in USA
What’s the mission of the EC AV service? Make available AV materials starting from 1940s; offer video,
photo, sound coverage of EU news; provide assistance to journalists
What is Europe by Satellite? EU TV information service launched in 1995
What makes the EC AV service unique? It offers live coverage of main EU events; it has daily live
broadcast; footage of daily news’ available in natural sound and up to 20 language is why it’s unique
Types of accreditation for journalists to enter the European Commission, European Parliament and
European Council? 3 types: Annual accreditation for Brussels-based journalists /Daily accreditation for
visiting journalists/ and Temporary accreditation for temporary staff and trainees
The digital transformation programme includes which DGs: DG translation, DG COMM, DG Information
In Sweden in 2016, which mode of communication had the lowest penetration? Home television
What is Publicare? Publications office website for customers accessible via ECAS
What is the Europa Hub? Base application that groups digital tools for internal users of the EC
How often is the European Commission briefing and press? Daily at midday
The number of times a webpage advert is clicks as a percentage of the number of times the ad is
displayed is called what? Click through rate
What’s included in EU roaming? Regulation on roaming tariffs; price cap for voice calls, texts and data
What is the European Youth Event? Takes place in Strasbourg each year and is an opportunity for young
europeans to get themselves heard and exchange ideas on youth issues and european matters
What is a gatekeeper? Person or group that control the media material that reaches the public i.e. an
editor
What’s the EU open data portal? Single point of access to data from the institutions and other bodies of
the EU
What is Europe by Satellite? Launched 1995, managed by the European Commission, broadcasts live
events and press conferences, and offers stock shots of EU policies and issues
What was the most popular media as a service of news on European political matters in 2013? TV,
written press, radio, internet
EU media accreditation: There’s no permanent accreditation. There’s annual accreditation for brussels-
based journalists; temporary accreditation for staff and trainees; and daily accreditation for visitors
The information available from Europarl AV website is: Watermark and logo free
What’s the MUM effect? Reluctance to transmit bas news either by not transmitting it at all or
delegating tasks to others
What is guerrilla marketing? Using innovating and aggressive tactics to market on small or non-existent
budget
What are citizens’ dialogues? Members of the EU interact with citizens and reply on issues that matter
most to citizens
What’s a soundbite? Short phrase or sentence that captures essence of a position of speaker
What’s a fallacy that attacks a person rather than the augment? Ad Hominem
The EU newsroom website : Gathers the latest news and press for the EU institutions and bodies; single
point of entry for the news; gathered using automatic feeds; highlights additional information on
breaking news
What is the SPP: Headed by the chief spokesperson and assisted by 2 deputy spokespersons
What is ICANN? Is responsible for global coordination of the internet’s system of unique identifiers
The Spokesperson Service: Informs the media on policies and activities of the EU
Visiting the council of the EU: Only one type of visit is available and it’s an information session talk from
an official of the council or EEAs, plus a Q&A
What does off the record mean? Cannot be released as an official statement
Chatham house rule? Can’t attribute information to an individual
What does the DG COMM of the European Parliament do? Collaborate with media; enhance the
visibility of the European Parliament; and foster interaction with stakeholders
What’s the hotline news desk? Service of the European Parliament that provides journalists with specific
and indepth information on the EU
Whose authority does the SPP work under? President of the European Commission
Who represents at the external Communication Network? Heads of Unit in Communications for DGs
What do they do at the external communication network? Exchange best practices on preparation and
implementation of communications plans
What’s the European commission green papers? Documents published by the EC to stimulate discussion
on given topics at EU level
How many DGs and services does the EC have? 45 DGs and services
Local TV commercial spot purchased in a time period usually adjacent to a network program is called
what? Adjacency
What is Advertising? Product displaying a logo or promo image
What’s ambush marketing? Deliberate attempt to gain benefits of being associated with a major event
without paying the official fees
What’s a boiler plate? Short paragraph at the end of a press release explaining the company or
organisation
What does the European Alliance for Apprenticeships do? Strengthen the quality, supply and image of
apprenticeships
Which department is the official voice of the Commission vis-à-vis the press? Spokesperson service
under DG COMM
EU regulation adopted to improve the protection of human health and the environment from the risks
that can be posed by chemicals, while enhancing the competitiveness of the EU chemicals industry.
REACH
What time does the Commission press briefing take place? Midday
How many years after death does copyright last according to EU Law? 70 years
How many Executive Agencies does the EC have? Six (all Belgium but 1 in Luxembourg)
Which country was the 28th to join the EU or the last one? Croatia
What is ATL and BTL marketing? "ATL" stands for "Above The Line", meaning that the advertising is
going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. ... "BTL",
or "Below The Line", suggests that the advertising is going to target a specific group of potential
consumers.
Corporate communication is a set of activities involved in: managing and orchestrating all internal and
external communications aimed at creating favorable point of view among stakeholders on which the
company depends
What is live tweeting? Post comments about an event on the social media application Twitter while the
event is taking place.
In order to be able to buy goods and services, the European Commission does what? Call for tenders
Which of the following statements is false regarding microblogging? Facebook is not a micropost
platform
What are the three key words of the mission statement of DG Comm? Listen. Advise. Engage
The maximum Union contribution for the implementation of the 2016 work programme in
Communication is 78 704 500 million euros.
According to Eurobarometer, the percentage of Europeans having a positive image of the EU in 2016 is
34%
The EU is present on several social media such as Google+, Facebook, Twitter, Instagram, Pinterest,
LinkedIn and Youtube
The EU has been monitoring the evolution of public opinion in the MS since: 1973
Which of the following is not considered as one of the 4ps of marketing? Potencial (Product, Price, Place,
Promotion)
What is the name of the publishing house of the European Institutions? Publication Office
Spokesperson of the European Commission? Margaritis Schinas (Juncker) / Eric Mamer (VdL)
Which of the following is not a requirement concerning any content published on the EUROPA website?
Cookies not requiring informed consent
A method for characterizing publics according to their interest in an issue is called: stakeholder analysis.
Which of the following is Google’s algorithm that calculates the relevance of a webpage to the search
keywords entered? Page Rank
Temporary media accreditation to EU institutions could be granted: to temporary staff or trainees under
specified conditions.
With regards to the EP Audiovisual Website and the EuroparlTV: audiovisual facilities cannot be booked
through the EuroparlTV
How many citizens enquiries were made to the Europe Direct Contact Centre in 2015? 116 475
What is the first analysis one does in a communication strategy? set general objectives
What are the Marie Skłodowska-Curie Actions ? Provide grants for all stages of researchers' careers.
What is the RAPID EU Commission database: Commission Press Room Press release database (RAPID)
What acronym is essentially a product identifier used by publishers, booksellers, libraries, internet
retailers and other supply chain participants for ordering, listing, sales records and stock control
purposes? International Standard Book Number (ISBN)
Which of the social media platforms below its primary use is NOT sharing picture? LINKEDIN
According to the Treaty, Art. 15 on the Functioning of the EU institutions - who has access to EU
documents: Any citizen of the Union, and any natural or legal person residing or having its registered
office in a Member State, shall have a right of access to documents of the Union's institutions
How many young people below 25 were unemployed in 2015 in Europe? More than 5 million
Which one of the ones below can you listen to? Podcast
What type of relationship does B2B and B2C refer: Target group.
President of the European Parliament? Now Roberta Metsola / David Sassoli before Tajani and Martin
Schulz
Which is NOT a social network? Monster
What does engagement mean in social media? The reaction of users to content
What are TED talks? A TED talk is a video created from a presentation at the main TED (technology,
entertainment, design) conference
What is the work of a rapporteur? The rapporteurs set the objectives of their working group in
consultation with the participants. They encourage the participants in their working group to contribute
to the collective research work.
Who is, together with the European Parliament, co-legislator? European Commission
On which document is affirmed freedom of expression and information, pluralism and the media? EU
charter of fundamental rights
What is the name of cinema/movie Award of the European Parliament? Lux Film Prize