EPSO CAST 2018 - 2019

1)What is the twitter profile name of EU Commission?

@EU_Commission

2) What is a standard DPI size?

72 dpi

3) Who was the secretary general of NATO in 2014?

Jens Stoltenberg

4) What is the first analysis one does on a project?

SWOT
SVOR (Strengths, Vulnerabilities, Opportunities, and Risks) compares the project elements
along two axes: internal and external, and positive and negative.

5) What is the Sakharov prize?

The Sakharov Prize for Freedom of Thought honors individuals and groups of people who
have dedicated their lives to the defense of human rights and freedom of thought. Named after Russian
scientist and dissident Andrei Sakharov, the prize was established in December 1988 by the European
Parliament.

6) What is the name of the database of the EU Parliament Spokesperson office?

Press room? Wiki Comm?

7) What is an ISBN code?

The International Standard Book Number is a numeric commercial book identifier which is
intended to be unique. Publishers purchase ISBNs from an affiliate of the International ISBN
Agency. An ISBN is assigned to each separate edition and variation of a publication. 13 digits.

8) Which of the social media platforms below its primary use is NOT sharing picture?
Linkedin

9) What is the correct name of the main EU Commission website?

europa.eu

10) What is responsive web design?

Works on several devices.

11) What does the European Alliance for Apprenticeships do?

The European Alliance for Apprenticeships (EAfA) unites governments and key stakeholders
with the aim of strengthening the quality, supply and overall image of apprenticeships across
Europe, while also promoting the mobility of apprentices. These aims are promoted through
national commitments and voluntary pledges from stakeholders.

12) Who can make an EU ombudsman request?

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 EU citizens and EU residents

13) What is the European Ombudsman?

Investigates complaints about poor administration by EU institutions or other EU bodies.
These may be lodged by citizens or residents of EU countries or by EU-based associations or
businesses.
Appointer: EP
The European Ombudsman was established by the Maastricht Treaty and the first, Jacob
Söderman of Finland, was elected by Parliament in 1995. The current Ombudsman, Emily
O'Reilly of Ireland, took office on 1 October 2013. Based in Strasbourg.

14) What is Erasmus+?

Erasmus+ is the EU's programme to support education, training, youth and sport in Europe. Its
budget of €14.7 billion will provide opportunities for over 4 million Europeans to study, train,
and gain experience abroad. Set to last until 2020, Erasmus+ doesn't just have opportunities
for students. Merging seven prior programmes, it has opportunities for a wide variety of
individuals and organizations.

15) How many executive agencies does the EU Commission have?

6 (5 in Belgium, 1 in Luxembourg)
CHAFEA = Consumers, Health, Agriculture and Food Executive Agency (LUX)
EACEA = Education, Audiovisual and Culture Executive Agency
ERCEA = European Research Council EA
EASME = EA for Small and Medium-sized Enterprises
INEA = Innovation and Networks EA
REA = Research EA

16) What is Above the Line communication?

Mass marketing strategies which are largely untargeted and are focused on building the brand.
Communication isn't directed towards a specific group. The mediums convey the message to
everyone who has access to them. (E.G. RADIO / TV / OUTDOOR AD)

17) What is Below the Line communication?

Below the line marketing includes direct marketing strategies directed to specific target groups
and focused on conversions rather than building the brand. (E.G. DIRECT EMAILS /
SPONSORSHIP)

18) What is Through the Line communication?

Through the marketing involves marketers to create marketing campaigns which include both
ATL & BTL strategies. It refers to 360-degree advertising where campaigns are developed
with the vision of brand building as well as conversions. (E.G. DIGITAL MARKETING)

19) How many years after death does copyright last according to EU Law?
70 years

20) In order to be able to buy goods and services, the European Commission does what?

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 Call for tenders

21) What type of relationship does B2B and B2C reffer to?
correct answer: target group

22) What does a rapporteur do at an event?

A person who is appointed by an organization to report on the proceedings of its meetings.

A “rapporteur” - the person who presents reports to Parliament

During the monthly Plenary sessions certain MEPs present reports which have been adopted
by one of Parliament’s committees. These reports contain proposals for resolutions or legislative
amendments to be voted on by the entire Parliament. The reports are known by the personal
names of the MEPs who draft and present them i.e “the Spinelli report”. This role is highly
important in Parliament and the MEPs who write the reports are known by the French term
“rapporteur”.
Rapporteurs are elected by fellow MEPs when one of Parliament's committees is assigned to
draft up a report on a legislative proposal, another document from the European Commission
or a particular subject. The rapporteur's key task is to analyse the project, consult with specialists
in the particular field and with those who could be affected, discuss with other members
within the committee and recommend the political “line” to be followed. All of these considerations
flow into the report they submit to the Committee.

Step by step - from Committee to Plenary

The rapporteur receives practical help from the committee’s staff and for very technical
matters can also get support from external experts and experts from other EU institutions.
First a working document is prepared which is discussed by the committee. For the most
important issues hearings with participation of specialists are organised to exchange opinions
with members of one or more EP committees.
Based on the results of the debates, a draft report is drawn up which will be discussed and
amended until it is ready to face a plenary session. During this process, a report can be totally
transformed and the rapporteur can therefore decide to resign the post and be substituted by
another committee member. The report adopted by the committee comprises an explanatory
statement, a motion for a resolution and amendments. In the plenary session, only the
resolutions and amendments are debated and voted on.

How are rapporteurs selected?

The election of a rapporteur is usually done by a sophisticated points system. The seven
political groups in the Parliament, who receive a number of points according to their size, bid
for a report like an auction. It is easier and usually costs fewer points to propose a recognised
specialist in the field of proposed legislation. It is also possible to arrange an agreement with the
other groups on future reports and, in very special cases, it can be accepted to appoint two co-
rapporteurs for a report. For regularly recurring reports like the annual EU budget report a rotation
system is set up.

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23) What does EIB stands for?
The European Investment Bank is the lending arm of the European Union. They are the
biggest multilateral financial institution in the world and one of the largest providers of climate
finance. It helps the economy, create jobs, promote equality and improve lives for EU citizens
and for people in developing countries.
The EIB Group has two parts: the European Investment Bank and the European Investment
Fund. The EIF specialises in finance for small businesses and mid-caps.

24) Colors used in offset printing

CMYB

25) How many cultural capitals per year

2
2020: Rijeka (Croatia), Galway Ireland
2021: Timișoara (Romania), Eleusis (Greece)

26) Presentation tool (prezi)

27) Series of registered audio files (podcast)

28) What is live tweeting?

Post comments about (an event) on the social media application Twitter while the event is
taking place

29) Biggest book fair: Frankfurt

30) What is European Broadcast Union (EBU)?

Alliance of public service media organizations.
The European Broadcasting Union is an alliance of public service media organisations,
established on 12 February 1950. The organisation is made up of 116 member organisations in
56 countries, and 34 associate members from a further 21 countries. It is best known for
producing the Eurovision Song Contest. It also hosted debates between candidates for the
European Commission presidency for the 2014 and 2019 parliamentary elections but is
unrelated to the European Union itself.

31) Which department is is the official voice of the Commission vis-à-vis the press?
Spokesperson service under DG COMM

32) Offset printing - colors set to print black/white: black.

33) Whats the name of cinema/movie Award of the European Parliament?

Every year since 2007, the European Parliament LUX FILM PRIZE has shone a spotlight on
films that go to the heart of European public debate. The Parliament believes that cinema, as a
mass cultural medium, is an ideal platform for debate and reflection on Europe and its future.

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 The films selected for the LUX FILM PRIZE competition raise awareness about some of
today’s main social and political issues and, as a result, help to build a stronger European
identity. By illustrating the diversity of European traditions and shedding light on the
process of European integration, they help celebrate the universal reach of European
values.

34) What is the Europe 2020 strategy about?

The Europe 2020 strategy is the EU's agenda for growth and jobs for the current decade. It
emphasises smart, sustainable and inclusive growth in order to improve Europe's
competitiveness and productivity and underpin a sustainable social market economy.

35) Which one of these 4 ways does not support growth in Europe 2020 strategy?
- Smart
- Sustainable
- Inclusive
- Conclusive (correct answer)

36) What does ppt. shortcut mean? (Powerpoint)

37) Who runs Wikipedia?

-Apple
-Google
- Wikimedia foundation
- University of California

38) What is the first analysis one does on communication strategy?

39) Europe 2020 headline targets (x5)

- Employment
- Research & Development
- Climate change & energy
- Education
- Poverty and social exclusion

40) What are The Marie Skłodowska-Curie actions?

Funds mobility of researchers across borders and sectors.

41) The EU Commission database called RAPID do not provide:

- speeches
- press releases
- citizens questions
- factsheets
They are all on the press corner on the website.

42) What acronym is essentially a product identifier used by publishers, booksellers, libraries, internet
retailers and other supply chain participants for ordering, listing, sales records and stock control
purposes?
ISBN

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43) Corporate communication is a set of activities involved in
- managing and orchestrating all internal and external communications aimed at creating
favourable point of view among stakeholders on which the company depends

44) Track performance of online newsletters/ evaluation

Open rate = a KPI (Key Performance Indicator)

45) What is a CMS programme?

Content Management System - Is a software application that can be used to manage the
creation and modification of digital content.

46) Examples of CMS programmes

Documentum, Drupal, ASP, sharepoint

47) Which one of these is not CMS program

- Documentum
- Drupal
- ASP
- I don’t remember, but it was obviously that one

48) In general, how are the news stories organized?

Inverted pyramid style.

49) How long does the Council of the EU presidency last?

6 months.

50) What is the REACH regulation?

EU regulation adopted to improve the protection of human health and the environment from
the risks that can be posed by chemicals, while enhancing the competitiveness of the EU
chemicals industry. (REACH)

51) Name 4 processes of REACH.

(1) Registration
(2) Evaluation
(3) Authorisation
(4) Restriction of chemicals

52) What regulation does the motto "No data no market" belong to?
REACH

53) What time does the Commission press briefing take place?
Midday / Noon

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54) How many EU countries are monarchies?
5: Belgium, the Netherlands, Sweden, Denmark, Spain

55) Which EU country has adopted € in 2015?

Lithuania

56) Which 2 countries did not have full access to EU labor market until 2013?
Romania and Bulgaria

57) What is Eures?

European Employment Services (The European Job Mobility Portal)
EURES is a cooperation network designed to facilitate the free movement of workers within
the EU 28 countries plus Switzerland, Iceland, Liechtenstein and Norway.

58) Under whose responsibility does DG COMM work?

EC's President

59) Most popular EC social media platform?

Twitter. In January 2018, the EC had approximately 896 000 followers on Twitter, 789 000
followers on Facebook, 43 400 subscribers on YouTube and 858 000 followers on Instagram.
March 2020: Twitter: 1.2M Followers; facebook: likes: 1 031 457, followers: 1 064 048;
youtube: 90,1 k abonnés; Instagram: 385k abonnés

60) What is the channel on YouTube for EU video clips called?

EUtube

61) What is microblogging?

Publishing smaller, frequent quantities of content to a platform such as Twitter or Facebook.

62) Three key words of the mission statement of DG Comm.

Listen. Advise. Engage.
Full mission statement: "Listen. Advise. Engage. DG Communication, as a corporate
communication service, brings Europe closer to its citizens."

63) The maximum Union contribution for the implementation of the 2016 work programme in
Communication is... 78 704 500 million euros (2020: 87 149 000)

64) According to the Eurobarometer, the percentage of Europeans that have a positive image of the
EU in 2016 is... 34%. 2018: 43%. 2019: 45%.

65) The EU is present on several social media such as... Google+, Facebook, Twitter, Instagram,
Pinterest, LinkedIn and YouTube

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66) How many journalists are accredited to the EU institutions?
955

67) The EU has been monitoring the evolution of public opinion in the MS since... 1973

68) The visual identity of the EC is constructed around the European Commission's... logo

69) 4 Ps of marketing: Product, Price, Place, Promotion.

70) Publishing house of the European Institutions: Publications Office

71) In 2014, what was the total number of visits to the EUROPA website?
36.8 million

72) In 2014, how many people visited the EUROPA website per month?
1.7 million. 2018: 2.3 million.

73) How many Vice-Presidents does the EC have?

8:
Frans Timmermans: EU Green Deal
Margrethe Vestager: A Europe Fit for the Digital Age
Valdis Dombrovskis: An Economy that Works for People
Josep Borrell Fontelles: A Stronger Europe in the World
Maroš Šefčovič: Interinstitutional Relations and Foresight
Věra Jourová: Values and Transparency
Dubravka Šuica: Democracy and Demography
Margaritis Schinas: Promoting our European Way of Life

74) In 2019, the Commissioner in charge of Informatics and ICT Research in the EC is?
Johannes Hahn – Budget and Administration

75) When can the EC logo be used by third parties?

Only if it is not used in connection with objectives or activities which are INCOMPATIBLE
with the aims and principles of the EC.

76) Spokesperson of the EP?

Jaume DUCH GUILLOT - EP Spokesperson and Director General for Communication
Delphine COLARD - Acting Head of Spokesperson’s Unit and Deputy spokesperson

77) Spokesperson of the EC?

Chief Spokesperson: Eric Mamer
Deputy Chief Spokesperson: Dana Spinant

78) A method for characterizing publics according to their interest in an issue is called...
Stakeholder analysis

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79) The EUROPA Forum:
EUROPA website's management. It is made up by the representative(s) of every DG and
department of the Commission. Each DG and department shall formally nominate the
person(s) responsible for the website of the DG or department as its representative(s) to the
Europa Forum.

80) PageRank = Google's algorithm that calculates the relevance of a webpage to the search keywords
entered. Works by counting the number and quality of links to a page to determine a rough estimate of
how important the website is.

81) Temporary media accreditation to EU institutions could be granted:

To temporary staff or trainees for a maximum of 6 months under specified conditions

82) Can audiovisual facilities be booked through the EuroparlTV?

No

83) Main gate for booking facilities and services provided by the EP's Audiovisual Service:
The AV website

84) How many Europe Direct Information Centers are there?

507

85) What is a newspaper format?

Refers to the SIZE of the paper page of the newspaper. "Weekly" is not a format.

86) A medium is...

One of the means or channels of communication or information

87) Number of citizens enquiries that were made to the Europe Direct Contact Centre in 2015?
116 475 on EU-related matters

88) What is the MUM effect?

Refers to the reluctance to transmit bad news, shown either by not transmitting the message at
all, or by delegating the task to someone else.

89) Number of languages Euronews broadcasts in: 13 languages. 24 hours a day, 7 days a week in
Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian,
Spanish, Turkish and Ukranian.

90) What is the first analysis one does for a communication strategy?
Set general objectives

91) According to the Treaty, Art. 15 on the Functioning of the EU institutions - who has access to EU
documents?
Any citizen of the Union, and any natural or legal person residing or having its registered
office in a Member State, shall have a right of access to documents of the Union's institutions

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92) How many young people below 25 were unemployed in 2015 in Europe?
More than 5 million

93) EP President?
Before Antonio Tajani and Martin Schulz
Now David Sassoli

94) President of the European Central Bank?

Christine Lagarde

95) What does engagement mean in social media?

Reaction of users to content

96) What is storytelling?

Storytelling is the process of using fact and narrative to communicate something to your
audience. Some stories are factual, and some are embellished or improvised in order to better
explain the core message.

97) Who is José Manuel Barroso?

EC president 2004-2014

98) Number of VPs in 2017?

6

99) Number of Commissioners in 2017? 2019?

21. 26.

100) According to the Standard Eurobarometer on Media Use in the EU published in December 2015,
in which of the following EU countries do the respondents, in majority, read the written press every
day or almost every day?
Luxembourg (67%)

101) According to the Special Eurobarometer Survey on Media Pluralism and Democracy published in
November 2016, what percentage of EU citizens take part in online debates?
28% of EU citizens

102) What are EPSs?

European Public Spaces
The EPSs are communication hubs run jointly by the European Parliament Information
Offices (EPIOs) and the Commission's Representations (Reps).

103) What is a soundbite in the context of journalism?

A short phrase or sentence that captures the essence of the position of the speaker.

104) What kind of newspaper is The Sun?

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 Tabloid newspaper

105) What kind of newspapers are The Guardian, The Daily Telegraph and the Financial Times?
Broadsheet or former broadsheet newspapers
106) The term 'red herring' refers to...
A fallacy that uses irrelevant information to divert attention away from the real issue.

107) Where are The Independent, The Guardian and The Sun from?
UK

108) Where is The Daily News from?

US
109) Where is The TimesDaily from?
US

110) According to the Special Eurobarometer on E-Communications and the Digital Single Market
published in May 2016, in which of the following EU countries is home internet access almost
universal amongst households?
The Netherlands (96%)
Germany 75%
Estonia 57%
Italy 41%

111) What is ad retention?

Refers to the percentage of consumers who recall a specific advertisement or brand even after
exposure to the advertising has ceased

112) Commissioner responsible for relations with the Publications Office of the EU?
Commissioner Hahn (Budget and Administration)

113) What does the term "nib" refer to?

Short for news brief, is a very short article, usually just a few sentences.

114) The "Big Three"? (Major US TV networks)

ABC, NBC and CBS

115) According to the Special Eurobarometer on E-Communications and the Digital Single Market
published in May 2016, which is the penetration rate of home Internet access in EU households?
Just over two thirds (67%)

116) What is tree testing?

A usability technique for evaluating the findability of topics in a website. It is also known as
reverse card sorting or card-based classification. A large website is typically organized into a
hierarchy (a "tree") of topics and subtopics. Tree testing provides a way to measure how well
users can find items in this hierarchy. Unlike traditional usability testing, tree testing is not

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done on the website itself; instead, a simplified text version of the site structure is used. This
ensures that the structure is evaluated in isolation, nullifying the effects of navigational aids, visual
design, and other factors.

117) What is a broadsheet newspaper?

A traditional size newspaper, which is folded in half along the horizontal when delivered to
readers

118) What is EuroVoc?

Eurovoc is a multilingual thesaurus maintained by the Publications Office of the European
Union. It exists in the 24 official languages of the European Union plus Albanian, Macedonian
and Serbian, although the user interface is not yet available in Albanian or Macedonian.

119) What is a Focus Group?

A qualitative market research technique. The researcher or research organization assembles a
group of individuals who are representative of a target market.

120) Which EU institution does not have a press room area with facilities for journalists?
The European Court of Auditors

121) What is TED (Tenders Electronic Daily)?

The online database dedicated to European public procurement (buying of goods and services
by gov organisations), online version of the Supplement to the Official Journal to the EU.

122) The EC launched an action plan to deploy 5G infrastructures and services across the EU for all
citizens and businesses by the end of...
2020

123) is the official TV channel of the EU?

Euronews

124) What is offset printing?

Traditional offset printing is produced on a printing press using printing plates and wet ink.
This type of printing takes a little longer to produce as there is more setup time and the final
product must dry before finishing can take place. At the same time, offset printing
traditionally produces the highest quality available on the widest variety of stocks and offers the
highest degree of control over color. Further, offset printing is the most economical choice when
producing large numbers of prints of a few originals.

125) What is the K.I.S.S principle?

The colloquial name of a basic principle of communication advising that messages should be
as short and simple as possible. "keep it simple, stupid" or "keep it stupid simple".

126) Types of documents listed by the EC/s DG Communication as press documents

Press Releases, Statement, Fact sheet (MEMO), Speech, Daily News, Commissioners' weekly
activities (Calendar), Upcoming Events, Weekly meeting, Announcement.

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127) When is a video said to have gone viral?
More than 5 million views in a 3-7 day period

128) What is Europe by Satellite?

Europe by Satellite (EbS), the European Union's TV information service, provides EU related
audiovisual material via satellite and online to media professionals.

129) What is a TED talk?

A TED talk is a video created from a presentation at the main TED (technology,
entertainment, design) conference or one of its many satellite events around the world.

130) Co-legislators with the European Parliament?

EU Commission / Council of Europe / Council of the European Union / EU Commission and
Council of Europe

131) Which is the document in which EU commits to freedom of thoughts, expression and media?
The EU Charter of Fundamental Rights, attached to the Lisbon Treaty.

132) youth unemployment rate? (number not percentage)

2018: 3.4 million
2015

133) What is not the role of an EU data protection supervisor?

(EDPS) is an independent supervisory authority whose primary objective is to ensure that
European institutions and bodies respect the right to privacy and data protection when they
process personal data and develop new policies

134) What is the date of a commission communication concerning the rule of law?
On 3 April 2019, the Commission published a Communication on “Further Strengthening
the Rule of Law within the Union”, which set out the three pillars for future action –
promotion, prevention and response – and invited all stakeholders to contribute to a
reflection on the next steps.

- Study in details rules of appointment and functioning of all the Institutions, including "secondary"
ones, like court of auditors, committee of region, and ombudsman.
- timing for institutions reply to letter from citizens, addressees of the committee of the region's
opinions (EC, EP, council)

- other social media platforms: QQ, Wechat, Qzone, Baidu Tieba, Sina, Weibo, Line, YY,
BBM, Vkontakte

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