There are some factors or a single factor that can impact the growth and stability of the

organization. These factors are competitive advantage. The stability and growth can be achieved
by actively participating in impact and the utilizing the resources optimally (Kon, 2012).
Competitive advantage can be referred to as the how good a business can satisfy the needs of
customers. These needs may be regarding the product quality or services. Not only the
customers, but meeting the needs of employees and increasing the ROIC (Return on invested
Capital) is also the competitive advantage of the business (Anik, Nadjadji & Suwignjo, 2010).
Basically, the competitive advantage can be defined as the superiority of an organization over its
competitors by using different sources. Competitive advantage is a source of increased market
share of the organization and it also helps to boost the strategic goals of the organization. There
are different dimensions of the competitive advantage; flexibility, creativity, quality, cost, and
differentiation (Najjar, 2016).

Flexibility can be defined as the capacity of any organization to respond to changes

related to the product, customer’s demand or diversity of demand (William, 2007). Creativity
refers to the ability of any organization to find unique solutions for the existing problems.
Producing new ideas which are not common however, they are also no unusual is known as
creativity (Urbancova, 2013). Ideas are usually generated by the human resource and hence
competitive advantage can be gained through creativity (Najjar, 2016). Quality is defined as
providing the low cost and non-defected products to the customers (Gupta, Garg & Kumar,
2014). The organizations that focus on cost differentiation gain the cost competitive advantage
over their competitors (Wheelen & Hunger, 2010). Producing a unique service or product so that
customers can receive superior value is the differentiation dimension of the competitive
advantage (Beckham, 2008).