BUSINESS DATA VISUALIZATION

Activity: Coffee Board Dataset

Submitted by-

Avinash Malik
F20079

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Q1. Present the Trend over time for different categories

➢ In the above representation, all the products are facing a dip in Q4 of 2012.
➢ Except for Espresso, a similar dip is seen in Q4 of 2013 as well.
➢ Most products are expecting a similar trend as is seen from the (mostly) parallel trendlines.

➢ The hot beverage industry goes through a dip in Q4 from the above inference.
➢ There is fluctuation in the sales across months for all product types
➢ Coffee and expresso are the products doing pretty well

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2. Draw graph for Sales vs budget sales

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 ➢ The bar chart shows the comparison between sales and budget sales over the years.

➢ The deviation that sales are always significantly higher than budget sales.
➢ Company has to adopt better estimating techniques.

➢ Coffee and expresso are the products seeing highest profits.

➢ October seems to be the month with highest difference.

3. What is the deviation from target sales for each product?

Budgeted sales vs Actual Sales

➢ The dotted lines indicate the budgeted sales.

➢ In certain cases, the actuals outperform the sales.
➢ However, in the profit section where we compared annual vs projected, we almost saw
that the profit projections were higher than the actuals for 2012.

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 ➢ Here, however in the same span of time, the actuals are mostly better.
➢ We can thus say that in the initial phases, there were expenses eating into the profits
➢ and they were paid attention to the same.

4. Compare actual profit vs budgeted profit

Actual Profit vs Budgeted Profit

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We can see that the expected earnings were initially unduly optimistic, and that more realistic
forecasting was later done. The latter projections, on the other hand, are equally wrong, and the
actuals considerably surpass them. To better represent the trend, the forecasting approach must be
altered.

Even on a relative basis, some projections are incorrect when compared to actuals, therefore this
needs to be taken into account. When sales expectations for May 2013 and November 2013 are
compared, it is clear that November performs better, despite projections to the contrary.

5. List the dashboard objectives.

➢ To get holistic information on the product level profits and sales.

➢ To Identify the low performing product.
➢ To Find trends in the dataset.
➢ To Filter to drill down on the problem points.
➢ To Find which state performs better.

6. Build the dashboard

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