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 UNIT: IV

Macroeconomics environment of
business

• Non-economic environment of business

• Classification of business environment

 Learning Outcome

• How economic environment of business is

different from non-economic environment
of business
 Let’s recall

1. What is business environment?

2. What factors are included in economic

environment? Explain in detail.
What are the factors that
affect non-economic
environment?
 Non Economic Environment
1. Social environment
2. Political environment
3. Technological environment
4. Legal environment
5. Demographic environment
6. Natural environment
• Classification of Business Environment
Polling question
• Demand for new clothes increases during
festive season is one of the factor
affecting:
a. Economic environment
b. Non-economic environment
c. Both (a) and (b)
d. None of the above
 TYPES OF BUSINESS
ENVIRONMENT
There are two types of business
Environment

❑ External Environment
❑ Internal Environment
 INTERNAL ENVIRONMENT
• Internal environmental factors are events
that occur within an organisation:
• Human resource
• Management
• Organisational culture
 HUMAN RESOURCE

• The characteristic of Human Resource is

the skill, ability,quality and commitment of
the Employee.

• Human Resource contribute to the

strength and weakness to the
organisation.
 MANAGEMENT

• Managing the whole super market set up

is an important task.

• All hands should come together to form a

perfect management.
ORGANISATIONAL CULTURE

• Each organisation has each style of

culture it can be the dress code etc.

• Super markets emphasise of wearing

uniforms so that the organisation is
properly maintained.
Polling question
• The economy where resources are owned
and managed by the state is known as:
a. Socialist economy
b. Private economy
c. Both (a) and (b)
d. None of the above
 EXTERNAL ENVIRONMENT
• The external environment of an
organisation are those factors outside the
company that affect the company's ability
to function
• Climate
• Technology
• Political Climate
 CLIMATE

• Climate is a natural factor that can affect

the environment in any time.

• Due to Earthquake the whole supermarket

would have become un arranged.

• So it would affect the sale of the super

market for few days.
 TECHNOLOGY
• Technology is known as the systematic
application change.

• Technology is not constant it keeps on

changing.