Business Environment

with Information
Technology

 Business Environment with Information

Technology is a science that can help us in
carrying out a wide variety of business
and to help us communicate in the era of
globalization.
Information technology has become a
weapon (tools) in a company business
processes
can create a rapid flow of information
running internally and external.

 Information technology has many

roles in helping people and solving
problem. Human help in: improving
productivity, improve effectiveness,
increase efficiency, improve quality,
enhance creativity, problem solving.

2 Economic factors
5 (five) dimensions of the external environment of
the company.
Classification of External Environment Dimensions
Business Activity:
1. The Global Economy and International
Cooperation (Economic)
2. Development and National Economy (Economy)
3. Politics, Law and Legislation (Non-Economy)
4. Technology (Non-Economy)
5. Demographic, Social and Cultural Rights (NonEconomy)

 Any changes or developments of global

marketing environment, it takes two tools
of analysis:
1. Discontinuity.
Discontinuity is a developmental process
that involves qualitatively different
processes and changes that occur suddenly
2. Scenario planning
Namely devise or develop a number of
scenarios that might happen to the future