Business initiatives

Customer Profiling
Competitive Analysis

Positioning, offering and pricing

https://www.alchemer.com/resources/blog/perceptual-map/
https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/

https://corporatefinanceinstitute.com/resources/knowledge/strategy/boston-consulting-group-bcg-
matrix/

Market Share

https://blog.hubspot.com/marketing/how-to-calculate-market-share

https://www.indeed.com/career-advice/career-development/how-to-calculate-market-share
SEO Search engine optimization

https://www.masslivemedia.com/the-7-ps/#:~:text=The%207%20P's%20of%20marketing%20include
%20product%2C%20price%2C%20promotion%2C,with%20varying%20levels%20of%20force.

https://www.facebook.com/pharusgroup/photos/marketing-mixthe-marketing-mix-is-one-of-the-
most-famous-marketing-terms-the-mar/10155241660577167/
https://prudencexd.weebly.com/#:~:text=%2D%20is%20used%20to%20calculate%20the,margin
%20of%20error%20(e).&text=%2DIt%20is%20computed%20as%20n,%2F%20(1%2BNe2).