WebSummit

SCHEDULE Event Subject

02 | 10:15-10:35 The brave new brand world Advertising; Design; e-Commerce

02 | 10:45-11:30 Why chatbots suck and how to make them better AI & Machine Learning; Hardware & Robotics | Scaling

02 | 11:30-11:45 Creative Habits Design; Leadership; Scaling

02 | 12:05-12:25 Why design matters Advertising; Design; Content Creation

02 | 14:00-14:45 Account Security: How hackers attach Privacy & Security

02 | 14:20-14:40 How to build a community in a fragmented world Media; Marketing; Social Media

02 | 14:35-14:55 Addressing digital equity through ethical design and automation Advertising; Design; Society

02 | 15:00-15:45 Chaos engineering: Why breaking things should be practiced AI & Machine Learning; e-Commerce; Data Science

02 | 16:00-17:00 Siemens Happy Hour FE | BE | Mobile Development

02 | 16:35-17:00 The everywhere cloud AI & Machine Learning; Mobile Development; e-Commerce; Data
Science

02 | 20:00-22:00 Night Summit Networking???

03 | 10:10-10:30 The evolution of the developer experience AI & Machine Learning; Leadership; Data Science; SaaS

03 | 10:20-10:45 The future of brand building Advertising; Leadership; Marketing

03 | 10:50-11:10 Unlocking developer velocity AI & Machine Learning; Leadership; Data Science; SaaS

03 | 11:05-11:25 Post-purpose: Why brands must go beyond purpose and nd Leadership; Marketing; Society
obsession.

03 | 11:10-11:30 Embrace your update AI & Machine Learning; Leadership; Data Science

03 | 11:20-11:40 Letting the product speak for itself Dat Science; Privacy and Security; SaaS

03 | 11:40-12:00 How to win fans and in uence people Advertising; Media; Content Creation; Marketing

03 | 11:50-12:10 Secrets of scaling a software development team AI & Machine Learning; Leadership; Data Science; Scaling

03 | 12:00-12:45 Scale best practices with infrastructure as code Scaling

03 | 14:15-14:30 Using tech to create magic Content Creation; Design; Gaming, VR and AR; Media

03 | 14:35-14:55 Reimagining marketing in the next normal Advertising; Marketing; Media

03 | 14:40-15:00 Codeless future? The rise of low code/no code AI & Machine Learning; BE; Privacy & Security

03 | 14:55-15:15 The increase in content consumption and how to monetise it Advertising; Content Creation; Data Science

03 | 15:25-15:36 Scaling tech, people and culture post pandemic BE; Fundraising; Leadership; Scaling

03 | 15:45-16:10 Marketing in 2022 Advertising; PR and communications; Marketing; Social Media

03 | 16:00-17:30 2022 Digital Marketing trends Advertising; Marketing; Social Media

03 | 16:15-16:30 What’s next in IT? Nothing less than a revolution! Cars and mobility; Hardware and robotics; Telecomunications

04 | 10:00-10:45 We can be heroes: Designing impactful brand experiences Design; Leadership; Marketing

04 | 10:05-10:20 Shaping the new generation of education Education

04 | 10:40-11:00 Building slicker software FE | BE | Mobile Development | SaaS

04 | 11:00-11:15 Putting people rst: Leveraging data to humanise digital AI & Machine Learning; Leadership; Data Science

04 | 11:00-11:45 Containers for startups BE | Data Science

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SCHEDULE Event Subject

04 | 11:35-11:55 Building the future of collaboration Content Creation; PR & Communications; Marketing; Society;
Telecommunications

04 | 11:45-12:00 Managing change in traditional industries —-

04 | 12:30-12:40 Scaling your product strategy with the consumer Fundraising; Investment; Retail and trade; Scaling

04 | 13:55-14:10 Why your next startup should be purpose-driven Climate Change; Design; Socienty

04 | 14:00-15:30 Build a strong hybrid workplace with Lucid Suite Mobile Development; Data Science; SaaS

04 | 14:52-15:03 Early growth mistakes —-

04 | 16:05-16:20 Privacy as code: Adding trust to your tech stack AI & Machine Learning; Privacy & Security; Data Science

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 SCHEDULE Why

02 | 10:15-10:35 What does a brand mean for the relationship between

consumers and companies in a post-Covid world.

02 | 10:45-11:30 Chatbots can and will be used inside locker.

02 | 11:30-11:45 Another look on creative habits from a Hollywood lm producer.

02 | 12:05-12:25 The importance of a good design.

02 | 14:00-14:45 Important to understand how we should improve privacy in

locker.

02 | 14:20-14:40 How to build a sense of community in Locker.

02 | 14:35-14:55 The impact of digital access in frontend design and how to

prepare for the next era of designing the right experience for
individual needs.

02 | 15:00-15:45 Locker is built on top of micro services which is the main subject
of this talk.

02 | 16:00-17:00 Networking.

02 | 16:35-17:00 Amazon CTO will be talking about AWS which is probably where
Locker will be hosted on or at least, using some AWS provided
services

02 | 20:00-22:00 I have no idea what is this.

03 | 10:10-10:30 How AWS is adapting itself to all types of developers.

03 | 10:20-10:45 How can you build a future-proof brand?

03 | 10:50-11:10 How to reach a ow state when drowning in code.

03 | 11:05-11:25 How to tap into and pursue the obsession that lies beneath the
brand purpose to make it real.

03 | 11:10-11:30 Reaching a good DevOps experience without the fear of

updating a software.

03 | 11:20-11:40 The radical ways there is to start and scale a software business
with a product-led growth and go-to-market approach.

03 | 11:40-12:00 How in uencers are a ecting and attracting everyone and how to
use it as a way of gaining potential clients (users)

03 | 11:50-12:10 It’s when a good work ow between all team members is

achieved that developer burnout can be avoided.

03 | 12:00-12:45 Using automation early, can enhance the capabilities of scaling.

03 | 14:15-14:30 How tech is fuelling our imagination and creating some of the
greatest productions ever known.

03 | 14:35-14:55 What will the new normal look like? How can we return from the
digital world to the physical one.

03 | 14:40-15:00 Low code / No code is really becoming a treat or just a small

trend due to the covid crisis?

03 | 14:55-15:15 How audio and video can be monetised. (Might retrieve some
techniques and apply them to other ways/types)

03 | 15:25-15:36 You can’t just react and adapt to a post-covid situation. There’ll
be much more why’s, how’s and what’s on people and their
actions/reactions.

03 | 15:45-16:10 The 2022 expected trends.

03 | 16:00-17:30 Discussion on how we’re moving into a more hopeful year and
how it’ll impact future of all marketing activities.

03 | 16:15-16:30 The future of IT.

04 | 10:00-10:45 Blue hat’s experts unpacking key strategies to design impactful

brand experiences.

04 | 10:05-10:20 Discussion about what the future of education could look like.

04 | 10:40-11:00 Great software and leadership have something in common: they

get to the point.

04 | 11:00-11:15 Discussion about the evolution of digital CX (Content Experience)

and what can we expect from the future.

04 | 11:00-11:45 Containers and micro services basics and how to do it right.

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SCHEDULE Why

04 | 11:35-11:55 Exporing strategies about collective collaboration and how to

maximise group productivity. This can easily be applied onto the
locker context.

04 | 11:45-12:00 Talk about taking traditional industries into a digital platform.

04 | 12:30-12:40 How to get the right product to the market through deep user
insights, a clear product strategy and an inspiring roadmap.

04 | 13:55-14:10 Talk about how someone tapped into her purpose in order to
create a company, drive innovation and tackle climate change…

04 | 14:00-15:30 Lucid is a software who helps teams come together and see the
future. This is a masterclass that will teach how to create and
connect visually with everyone on a hybrid team. (It’s
recommended to bring the laptop).

04 | 14:52-15:03 The four biggest mistakes to avoid when starting a startup

04 | 16:05-16:20 How the privacy challenges faced daily by data and software
engineers can be solved.