Asia’s Largest Retention Conference

Learn, network and celebrate with CXOs, marketers and enterprise leaders across sectors.
Together, let's break down the tenets of User Engagement and Retention

5 May 2023 | Taj Lands End, Mumbai

Register Now

EngageMint 2023 Speaker lineup


Hall 1: Horizontal Track
10:30 AM - 10:35 AM
10:35 AM - 11:00 AM
11:00 AM - 11:20 AM
11:20 AM - 12:00 PM
12:00 AM - 1:00 PM
1:00 PM - 2:00 PM
1:15 PM - 2:00 PM
2:20 PM - 3:20 PM
3:20 PM - 4:00 PM
4:00 PM - 4:15 PM
4:15 PM - 4:55 PM
4:55 PM - 5:55 PM
5:55 PM - 6:00 PM
Hall 2: Retail & E-commerce
11:20 AM -11:40 AM
11:40 AM -1:00 PM
1:00 PM - 2:00 PM
2:00 PM - 2:30 PM
2:30 PM - 5:25 PM
5:25 PM - 5:30 PM
5:30 PM onwards
Hall 3: D2C
11:20 AM - 11:40 AM
11:40 AM -1:00 PM
1:00 PM - 2:00 PM
2:00 PM - 2:30 PM
2:30 PM - 5:25 PM
5:25 PM - 5:30 PM
5:30 PM Onwards
Hall 4: BFSI & FinTech
11:20 AM - 11:40 AM
11:40 AM - 1:00 PM
1:00 PM - 2:00 PM
2:00 PM - 2:40 PM
2:30 PM - 3:50 PM
3:50 PM - 4:00 PM
Hall 5: Learning With WebEngage
11:20 AM - 11:50 AM
12:00 PM - 12.30 PM
12:30 PM - 1:00 PM
1:00 PM - 2:00 PM
2:00 PM - 2:30 PM
2:30 PM - 4.30 PM
EngageMint 2023 Agenda
Opening Address
Retention starts at Day Zero
Coffee Break
With great Martech power comes great responsibility
Importance of ethical considerations in Martech
Identifying and mitigating risks like data breaches, privacy violations, and bias in algorithmic decision-
making for martech tools
The ethical considerations and potential risks associated with collecting and using customer data
Omni-Channel or Bust: Leveraging Data to enhance Customers’ Experience
Conceptualizing the omnichannel approach and its benefits
The role of customer data in building an omnichannel strategy
The significance of personalization and real-time engagement in creating an optimal customer experience
The ethical considerations and potential risks associated with collecting and using customer data
Lunch Break
Partner Session
Breadcrumbs to building blocks – Data Unification Stories
Defining data unification and 360-degree customer view
The challenges of data unification
Best practices for integrating data from multiple sources
Real-world examples of businesses that have successfully implemented a 360-degree customer view
strategy and the lessons learned
Is personalization going too far? Where do you draw the line?
Defining personalization in marketing and how it is implemented
Discussing the potential adverse effects of excessive personalization
Analyzing the legal and ethical considerations
Best practices to ensure personalization efforts respect customer privacy
Coffee Break
An experience to remember: CX Stories
The Road to Retention: Product Showcase/Launch
Closing Notes
Reimagining Customer Journeys
Using data and analytics to gain a deeper understanding of customer behavior and preferences
Seamlessly integrate online and offline touchpoints, to ensure a consistent and cohesive experience
across all channels
Industry best practices/personal experiences
Learning how to paint a picture by eliminating data slios and using customer data to define personalisation
How to create a complete picture of the customer
Benefits of having a 360-degree customer view
Why does a data-based approach work?
Using data to achieve personalization goals
Lunch Break
Bricks and Cookies: Mapping the customer’s lifecycle across multiple frontiers
Challenges faced in mapping customer journeys
Leveraging data sources to gain insights into customer behavior, including social media, in-store
interactions, and online transactions
Strategizing data integration from multiple sources to understand customer journey, using CRM and
analytics tools.
Sharing industry best practices
Retail Workshop
Closing Notes
Sorbet Soiree
Crazy over CAC
The pitfalls of the pursuit of growth at all costs
The challenge of customer retention
The need for sustainable growth
Customer Loyalty in the era of unlimited choices?
Understanding the modern consumer
Building a loyalty program from scratch – Build or Outsource?
Adopting a multi-channel customer service system
Rewarding customer behavior to drive conversions
Wins and learnings of running a loyalty program
Lunch Break
Just the facts: KPIs that matter!
Tracking the right KPIs
Optimizing strategies based on KPIs
Balancing the fine line of Short term goals with the long term objectives
Product Teardown
Closing Notes
Bits & Atoms
Hyperscaling Service Personalization
When worlds collide: an offline vs digital story of customer journey
Understanding the modern customer’s journey
Building an integrated customer journey
The role of personalization
Lunch Break
Into the Martech Multiverse – Attracting the Distracted
Evolving your MarTech stack to meet an everchanging regulatory landscape
Closing Notes
Retention in the Age of TikTok: How to Simplify Your Approach and Go Viral
Understand the data blocks responsible for a winning personalization strategy
Create a concrete content and channel plan
Leverage hyper-personalization to maximize revenue
Analytics to Actionables: Turning Data Stories into Marketing Strategies
How to read, understand, and derive insights from cohorts, funnels, and more
Leveraging the power of AI-ML to uncover valuable insights
Tools, techniques and pitfalls to avoid getting lost in a sea of data
The Art of Stalking…Your Customers: How to Create a Personalization Strategy that’s Just Right
How to read, understand, and derive insights from cohorts, funnels, and more
Leveraging the power of AI-ML to uncover valuable insights
Tools, techniques and pitfalls to avoid getting lost in a sea of data
Lunch Break
Brewing Loyalty: How to Keep Your Customers Caffeinated and Coming Back
Marketing in the Age of AI: How to Keep it Human Without Creeping Them Out