Executive Certificate

Programme in

Digital
Transformation
Explore and leverage digital
technologies to transform
business models and
innovative business practices.

January 8, 2022 | Live Online

In Association with
Program Overview
Disruption is a force that is changing the corporate landscape like no other.
Today’s organisations are not just being driven to transform to meet the
demands of digital. With the recent wave of disruption that has left many
in its wake, firms now frequently find themselves competing with players
outside their own industry.

Business leaders of the 21st century need to consider what digital

transformation means to their organisation—now and into the future.
From young start-ups to mid-size companies to large enterprises, new
technology is being integrated into all areas of business. And with that
integration comes a fundamental shift in how businesses operate, how
value is delivered to customers, and what needs to be done to stay relevant
in an increasingly competitive digital world.

This new online programme provides research-based insights on digital

transformation and what it takes to build and manage successful business
models in this complex era.
Program
Highlights
 Live interactive classes
 Business problem solving
scenarios and quizzes on
conceptual topics

Team discussions and team
exercises
 Breakout session with caselets
for formulating viewpoints
with peer interactions and group
discussions
 Workshop designed and
developed for working
professionals with experience and
reviewing business case studies
 Practical models and templates to
 Participants will engage, via video
impact businesses
lectures, with SPJIMR’s world-class
 Learning from the experiences of
faculty. They will share their
experts from all spheres -
cutting-edge research and give
Academic and Industry Guru’s
executives the opportunity to

Flexible schedule (Saturday & reflect on what digital
Sunday) transformation means in their
 Participation certificate from industry
SPJIMR (S. P. Jain Institute of  They will also offer unique
Management and Research) frameworks and tools proven to
 Identify what a business model is help executives define sound
and be able to design a business strategies to compete and thrive in
model to create value this fast-changing landscape
Who is this program for
The programme is designed for professionals who are looking to lead
digital transformation within their organisation. If your role includes
strategising for business growth; innovating processes, products, and
services; and/or leveraging the latest digital disruption tools and practices,
this programme is right for you.

The programme is ideal for mid-to-senior professionals across industries

who are looking to understand different areas of digital transformation &
implement strategies for their function/organisation.

Additionally, senior executives who are responsible for growing their

businesses by innovating their business models will benefit from the
programme.

Representative roles include:

 Business Manager  General Manager

 Business Transformation
Consultant
 Chief Executive (CEO, COO,
CIO, CFO, CMO, CTO)
 Chief Strategy Officer
 Digital Transformation
Consultant
 Digital Marketing Manager
 Executive Director
 Founder/Partner
 Marketing Manager
 Managing Director
 Operations Manager
 Product Manager
 Project Manager
 Principal Consultant
 President
 Strategy Consultant
 Technology Consultant
Key Outcomes
 Identify how new technologies
can enable digital transformation
and disrupt existing industries
 Examine the future of business
strategies as they pertain to fast-
paced digital transformation
projects
 Outline an action plan for your
organisation to create new value or
grow more value for customers
 Define the digital organisation and
its design, resources and people
 Draw the ecosystem of your
organisation and discover how to
enhance its value proposition
with the help of new partners
 Recognise the key challenges
and risks associated with digital
transformation
 Create an executive summary
for your organisation to adopt
digitalisation
Program
Curriculum
Session 1
What technologies are driving
business disruptions & digital
transformations?

 What is digitization?
 What is digitalization?
 What is digital
transformation?
 What are the ICT technologies
driving digital disruption?
 Cloud
 5G Internet
 Smartphones
 3D printing
 Internet of Things, Digital
Twins
 AR/VR
 Blockchains
 Analytics, Machine learning
/Artificial Intelligence
 Hyper Automation: RPA,
Bots, Chatbots, Workflow
Automations

Session 2
What are digital native
organizations? What are
platform business models driving
transformations?
 Amazon, Netflix, Spotify.
Shopify, Airbnb, Google, Uber
 Multisided platforms
 Commercial models in
platform businesses
 Business models in physical
world vs platform business
models in digital world
Session 3
Digital transformations
opportunities in customer
experience management
 Customer networks and
its implications for customer
experience management
 UX to CX: What does this
migration entail
 User journey & persona
mapping
 Identify and model
applications of digital
technologies
Session 4
Digital transformations
opportunities in employee
experience management.
Partner / supplier experience
management
 User journey & persona
mapping
 Identify and model
applications of digital
technologies
 Employee and partner /
supplier networks,
implications for experience
management
Session 5
Digital transformations
opportunities in operations
Manufacturing, pharmaceutical,
consumer goods industries:
 Warehousing
 Logistics
 Inventory
 Production
 Distribution
Banks /Financial Services
 Agile working in banks for
new digital age
 Banks as marketplaces
 Customer service
Session 6
Digital transformation
opportunities in R&D, new product
development, tapping new
sources of innovations, crowd and
open sourced
 Smart connected products in
platform world
 Why IOT and AR are two
sides of same coin in network
products?
 Crowd and Open Source
as new sources of innovation
in platform world
Session 7
Enterprise IT backbone,
digital platform for digital
transformation, management
of two speed IT systems for the
digital age
 Enterprise backbone, ERP ,
CRM systems
 Digital platform for new
digital age agility and
experience management
 External developer platform
 Managing with two speed IT
systems
 IT portfolio management for
the digital age
Session 8
Digital transformation roadmap development, organization change
management, challenges & risk in digital transformation

Digital strategy: Analyse under the guidance of our experienced professors.

The digital strategy would be defined by your as-is assessment
 Analyze your as-is assessment markets, your customer, your product/services,
competition from bigtech, startups
 Your digital assets
 Web site
 E-commerce storefront
 Your competitive position of web pages, keywords, APIs, Communication
channels: e-mails, social media communications, partners and their web
sites, SMS, Messengers like WhatsApp
 Data & analytics, AI/ML position

Target positioning
 Goals & KPI targets
 Your reach and richness w.r.t target base
 Target persona, target processes
 Action planning: Pilots, scaling up
 Target digital roadmap based on learnings in the program

Organization change management

 Skills, competencies & practices
 Training
 Handholding during change
 Training & communication program

Challenges & risk in digital transformation

 Speed
 Unrealistic expectations
 Lack of top management commitment
 Lack of transition management, new model vs old model
 Expert

PROF. MILIND KAMAT

Associate Professor- Information Management
SPJIMR

Expert

PROF. SHAILAJA JHA

Associate Professor and Area Head- Information
Management, SPJIMR
 CONTINUOUS
PROGRAMME
ACCESS
ORIENTATION WEEK LIVE WEBINARS You will continue to
The first week is During the have access to the
orientation week. programme, there are programme videos
During this week you eight live webinars and learning material
will be introduced to conducted by Prof. for up to 15 days from
the other participants Milind Kamat and the programme end
in the class from Prof. Shailaja Jha. date.
across the world and
you will learn how
to use the learning
management system,
discussion boards, and
other learning tools
provided.

Q&A SESSIONS
In addition to the live webinars, Course
Leaders also conduct Q&A sessions to help
participants clarify any questions they may
have regarding the programme content.

Learning
Journey
The Digital Transformation programme is spread over 5 weeks and consists of
Live Webinars, Case Studies, Q&A Sessions, and Discussions.
 Certificate

Upon successful completion of the programme,

participants will be awarded a certificate
by SPJIMR.

Start Date January 8, 2022

Duration 5 Weeks (20 Hours)
Course Format Live Online
Fees INR 40,000 +GST
EMI Options Starts at INR 3,161/month*

For more information, please contact:

DEEPAK AGGARWAL | +91 735 304 3460 | deepak.aggarwal@timesinternet.in