MARKETING

For the APPLICATION: Please answer the following questions:

1. When was the last time you participated in a survey?
 Last month
2. How helpful do you think was the information you provided?
 It is very helpful since it was all about Solid Waste Management
3. How could the research have been done differently to make it more effective?
 It is online survey, such as the other survey was thru printed paper, in this
days online survey is a new way.
TAKE A POSITION (CHOOSE ONE): "MARKETING RESEARCH SHOULD BE
QUANTITATIVE" versus "MARKETING RESEARCH SHOULD BE QUALITATIVE".
MARKETING RESEARCH SHOULD BE QUANTITATIVE
Quantitative research means asking people for their opinions in a structured way so that
you have facts and statistics to guide you. To get reliable results, it’s important to survey
people in fairly large numbers and to make sure they are a representative sample of
your target market. Quantitative research techniques, including surveys and customer
questionnaires, can help small firms to improve their products and services by enabling
them to make informed decisions based on hard data. Quantitative research aims to
collect trustworthy, standardized data to help answer important business issues such "Is
there a big market for our product?” or "How many of our ideal clients are interested in
this perk?”

Quantitative primary research data is frequently gathered through questionnaires and

surveys. Closed-ended questions are frequently used in quantitative data collection
techniques to produce insights. The number of research participants must be sufficient,
and care must be taken to ensure that the target population is well represented.
The advantages of quantitative marketing research derive from the reliability of the
data that are gathered. Quantitative marketing research is trusted by researchers
because it is: 

 Accurate
 Quick
 Wide in scope
 Unbiased

Marketing researchers rely on quantitative marketing research for reliable statistical

data. However, there are some drawbacks to this type of research. Quantitative
marketing research does not explain the reasons behind the numbers. A data analyst
can help in this respect by making interpretations, but the data itself is not explained
by consumers. Quantitative research may also lack reliability, depending on sample
size and how the information was collected.

Anyone trying to understand their market and customers better should use
quantitative research as a strong tool. It enables you to clearly comprehend trends
and patterns and to derive trustworthy, impartial insights from data. Marketing
Research should be Quantitative because marketing research need to more
accurate and detailed.
For Chapter 4, we have "MARKETING RESEARCH AND DEMAND FORECASTS" In
this chapter, we will address the following questions:
1. What constitutes good marketing research?

2. What are good metrics for measuring marketing productivity?

3. How can marketers assess their return on investment of marketing
expenditures?

4. How can companies more accurately measure and forecast demand?

 ERGONOMICS
Balik ganiha sa example:
Ang atoang TASK 1 ACTION 1: INSERT DEBIT CARD
1. Will the user try to achieve the right effect?
 Yes
2. Will the user notice that the correct action is available?
 Yes
3. Will the user associate the correct action with the effect trying to be achieved?
 Yes
4. If the correct action is performed, will the user see that progress is being made
toward solution of the task?
 Yes
Imong tubag ani kay YES or NO ra, if NO (ngano man)? possible mao na imohang
potential problem.
Task 1: Withdraw 100 pesos from their checking account
Person 1 Person 2 Person 3
Action 1: Insert Credit Action 1: Insert Credit Action 1: Insert Credit
Card Card Card
Walkthrough: Walkthrough: Walkthrough:
1. Enter pin number 1. Enter pin number 1. Enter pin number
2. Tap the pin number 2. Tap the pin number 2. Tap the pin number
3. Tap the 100 pesos on 3. Tap the 100 pesos on 3. Tap the 100 pesos on
the screen the screen the screen
4. 4. 4.
Problem: Problem: Problem:

Action 2: Enter pin Action 2: Enter pin Action 2: Enter pin

number number number
Walkthough: Walkthough: Walkthough:
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
Problem: Problem: Problem: