Pros of offline campaign

- Face-to-face interaction. Better communication, bigger opportunity to build relationships

in a way digital interaction often can’t.
- Customers get to try and see the products face-to-face, higher chance to attract their
attention.
- It can have a more personal approach, and be better tailored to your target market.
- It has higher credibility, as people are able to see tangible aspects of your business and
products.
- You can reach the older generation and those who are not comfortable using the internet.
- Billboards, posters and brochures can increase brand recognition.

Cons of offline campaign

- Not measurable if you are not providing an incentive.
- It is costly since it involves more labour, time and money.
- It can be challenging to establish the company as an expert offline.

Pros of online campaign

- Online marketing gives you many ways to demonstrate and build expertise. The web is
such a powerful platform because it allows you to use content to get your message across
ad demonstrate expertise in topics relevant to your target audience.
- Less expensive
- The internet is the most common way for people to check out the firm.

Cons of online campaign

- May have internet problems.
- Customers would not be able to try the product.
- Might get bored easily.

Physical evidence
- Change the monster logo to black and red.
- Collaboration with Chef Wan.
- Change the packaging to zip lock.