Factors

Product Price
Product price is without a doubt one of the most compelling elements in the perceptions of
products available in the market. In the tightest sense, price is how much money charged
for a product or service. More comprehensively, product price is the amount of all the
worth that consumers surrender to acquire the advantages of having or utilizing a product
or service. In general, price is the main factor influencing purchase intention. In addition,
price remains one of the major important elements that determine a company’s market
share and its profitability. Moreover, price is one of the first element that consumers would
consider if they want to buy a Smart Scale.

Product Quality
Product quality alludes to the overall attributes on a product that enable it to perform as
intended to meet consumer needs. Expected words are very important to this definition for
product quality because it typically implies different things for each customer. Customers
believe that high-quality products to be more dependable, lost-lasting, and easier to
maintain. One significant aspect of product quality is consistency. Consistency implies giving
customers the quality they anticipate each time they buy the product. Product quality is the
fulfillment of market demand with the least expense. Therefore, if the customers are not
satisfied with the product, it will be considered as poor quality. As competition is intense
and price-competitive in a market environment these days, product quality plays an
important element that consumers need to consider when purchasing a Smart Scale.

Product Features
Product features are specific design features that enable a product to perform specific tasks.
Each product has its own characteristics and uniqueness to distinguish the product from
other products. If the product for example, a Smart Scale, have easily understandable
features it would highly increase customer purchase intention since customers usually
prefer products that not complicated and easy to use.

Product Convenience
Product convenience plays an important element in customer experience because it saves
up customer’s time and effort. It is normal for products, services, conditions, and processes
to be designed to meet customer needs and convenience. Consumers are frequently
motivated to save their time and effort. There are a few common types of customer
convenience such as location, portability, usability, and customization. Customers would
rather go to a nearby store to purchase a product than travelling a long distance. In
addition, portability of a product highly affects customer purchase intention as well. For
instance, if the Smart Scale is light-weighted and easy to carry around, it will definitely be
more convenient for the customers.
Brand
‘’A brand is a name, term, sign, symbol, or design, or combination thereof that are expected
to identify the goods or services of a seller or gathering of sellers and to distinguish them
from other competitors’’ (Kotler, 1994). An honest and reliable brand would most likely
attract more customers. Branding helps consumers in numerous ways. Brand names assist
consumers with recognizing products that could benefit them.

Word-of-mouth
When customers have a positive outlook or expression towards a brand product, purchase
intentions will increase, as they are influenced by the positive reviews towards the product.
This is why word-of-mouth will highly affect customer purchase intention, as it gives a
positive example and manners. Therefore, word-of-mouth strongly influences customers’
behaviour whether it is positively or negatively because good reviews will enhance the
awareness, consideration of the product, and attitude. If the product is good, customers
would recommend to their families or friends which will benefit the business.

Reference List
(2018). Retrieved 22 March 2022, from http://science-gate.com/IJAAS/Articles/2018/2018-5-
3/15%202018-5-3-pp.107-119.pdf