ISSUE NOV 2009 PLAY WITH TEXTURES COLOUR GREEN INTRODUCING PROJECT SALES WHAT’S NEW FROM ASIAN PAINTS REACH US“The Architect & Interior Designer segment is one of the most influential forces in the Indian home décor scene Pee eo oete t will be not only to provide the best een ots ‘benchmarked to International standards Peete tee this segment. The Colour Quarterly will tue eee enc — Amit Syngle, Vice President Oe ecu COLOUR. See se Caen ees ec r Poe et ae ee ote Un Ree Rae eee aon eCard ue one Indian spaces for the last 60 years or so. ‘And we feel that some of the insights that ‘we have derived, can prove powerful in the eee ete eat Coe eee okey ‘such ideas, insights 6: information, Hope ‘you find the first issue interesting & useful Have a great idea or a project around CoO ee rea} SC meu ec Cy eee teen ce Uc Prete onc are otis OT ed COLOUR MARKETING TEAM www.asianpaints.com/eq Crem)j Cr PLAY ON! Furnishing, décor pieces and lighting have traditionally played a vital role in interior design. Recent times however, have witnessed a new trend—there is a much greater emphasis on detailing. In a bid to break away from the traditional, designers are focusing on pure lines and on combining various elements in innovative, fresh ways.coo From subtle textured patterns to bold statements, each expression finds a place inthe comprehensive range on offer in Royale Play. For instance, the Dune and Safari Ranges—as their names suggest— draw inspiration from the deepest parts of the land of mystique, Africa. You could also choose the Metallics Range for that ‘added sheen. Along with the recent additions in the Royale Play and Royale Play Metallic range, there are more than 350 combinations across colour families to ‘choose from, ‘The versatility of these textures can create a dramatic effect, exude a sense of cosy intimacy, or simply stun your clients with ts touch of originality. In an office space, it can evoke a sense of hospitality and add character. No matter which texture you pick, Royale Play will bring character and life to the walls. Asian Paints Home Solutions can bring these finishes to you in all major Indian cites Select Asian Paints dealers also offer you the service of trained and certified applicators for these special effect finishes. So, play on and watch the magic unfold! woasianpsints.compeoductshoyle lay Base Coat»: Muted Searle 887 catASIAN PAINTS UNVEILS FLAGSHIP CONCEPT STORE cao ‘Asian Paints launched its signature store called ‘Colour with Asian Paints' recently. Located at Bandra West, Mumbai the 7,500 sq.ft store isa global first in scale and the kind of experience it offers to the ‘consumer, The signature store was unveiled at a gathering of leading architects and interior designers. ‘Surprisingly, this highly experiential flagship store doesn't sell any paint—its aim is purely o inspire Indian consumers to be more confident with colour in their homes, and thus position Asian Paints as the ‘ultimate’ home décor and colour expert. —KBS Anand, President of Decorative Business at Asian Paints. At the entrance to the store, hundreds of lights suspended in an arch invite guests to ‘choose a colour from a series of pedestals. Motion sensors hidden within each pedestal send a pulse of the selected colour up through the archway lights and across the facade, creating constant colour shifts throughout the whole storefront. The effect, known as the ‘colour heartbeat’, is inspired ay the idea of rangoli where colourful patterns in the home welcome guests. The first section ofthe store journey uses interactive features to educate and inspire customers about the possibilities of colour—how it can affect space, how it can be changed by light, and how it can alter mood. caore) PG ae ua COLOUR STORE al Pallate "Feedback to the store ha ceptions of Asian Paints in our market, but the Indian retail landscape in general." adds Amit Syngle, Viee President—Sales and Marketing at Asian Paints bepetapeetceneceste Posie Circe ne PO ENERTOMEcusions ancbedtinen to complement estou anna finan choles cain eorer ens The Psychology of Green Green has a variety of associations in different cultures. For Egyptians, it typifies the bounty of spring. The colour is also associated with healing and calmness, good health, vigour, tranquillity, and strangely, jealousy as well. All of nature is awash with green, signifying fertility, life and growth. Little wonder that conservation efforts are called green. RECOGNITION an 10 cat cooran interiors flaunt vibrant colours that ar A xd with good health, vigour and tranquillit ursts of vibrant green ate often seen today in hotel lobbies an cot daly Hay Pastel shades lend themsel es, Commercial establishments Umer 768 Walls and ceilings provid uccessfully hamess vibrant green in places of recuperation and pastel green. In a room with few design elements and plain whi brant greens us walls, pastel gre interesting interlocking pattern can complement the ambience of design elements os for being creative with itals, spas and the 2xation, and in w wooden panelling arranged in an unusual bu p atures in a room can distract the eye from de ile lime greens, candy greens and other bright shad IN SHADES OF GREEN Busy lifestyle ur eto recharge their batteries hrough weekend gotaways at health spas and resorts, Fresh ant aqua greans bring relief from the stress and madding itary ware, make the a and funky than ever tablishmonts use psychedolics an: NEU Meus Ut Rec R kerri Menke) ee ere er Whether used to frame a ro Pe eee eee en ace et ° ee the space look intimate or asthe main theme, green ean CS ee a an almost fal proof colour in breaking the : magi Minimalstic siyes in interior décor use one ; CS - pepe eenaper i ars einer crenata e PayaTe eee Me PT Lear enn eR Sele 2 nse of serenity and rejuvenation. A cle ene Soe n mareertr rrr’ Se tee Sore eee a eK) CrOVER CAPPUCCINO GOING PLACES, SCALING HEIGHTS CL Sethunathan, Marketing Manager, Asian Paints Project Sales throws light on initiatives for Architects, in a conversation with CQ 14 cao CQ: Mr. Sethunathan, could you tell us briefly about the project sales arm of Asian Paints? ‘SETHU: Sure, Let me begin by telling you wy we needed the APPS in the first place, (Over the last few years, the real estate sector has been growing at a tremendous pace. This customer segment came with a Unique set of needs and we felt that we would be able to provide better service if we had a separate arm that catered exclusively to them. It was with this intention that we formed the Asian Paints Project Sales (APPS) in 1999. Today, itis a growing division of Asian Paints, sproad over 60 locations across India, (Our services include Foresites—a colour scheme visualisation service, Technologist Visits, Site-inspection, Assistance in Product and Shade Selection, Contractor Recommendation and Site Visits by our projects personnel. We have serviced many prestigious landmark sites across the ‘country and have established a presence among the top builders. CQ: And how about your association with the retail segment, what has that been like? SETHU: I'd say that we work hand in hand with retail, Infact, it is because of ‘our strong synergy with traditional retail that we are able to mest painting requirements across all the Indian cities. CQ: What about your initiatives among architects? Do you offer them any specialized services? SETHU: We consider architects to be ‘ke influencers’ and ever since we launched APPS, wo have associated with them as business partners. We've participated in and pter Meets conducted Architect across our APPS locations, Besides, our dedicated Architect Sal Officers from thee metros—Mun & Bangalore have been collaborating closely with architect firms to add value to their projects. In these cities, we have showcased our product range in the form of Illustrator kits through actual swatches. And we have regularly come up with Illustrator folders for our new products such as Exterior Textures and Royale Play Stucco CQ: Tell us more about some of the interesting projects that you took up last year, especially in textures. SETHU: We offer customers a wide range of textures ke Swir!Tox, FineTex, RoughTex and DholpurTex. Welve been actively promoting the Textures range in large sites through APPS. Last year, we did Infosys, Mysore; HUL, Mumbai; Vatika City, Jaipur; Ramoji Film City, Hyderabad; EMAAR MGF, Chennai and many more such prestigious sites, CQ: What would you say is the USP of these textures? SETHU: [6 say that our strength lies in durability, The textures coat is topped with coating of exteriors paint, increasing the life ofthe system. Moreover, our pricing is pretty competitive and we give clients the ‘option of sampling the textures range at the site CQ: Are there any products launched exclusively for Project Sales ? SETHU: Recognizing the market need, APPS launched products under the Professional brand to cater to institutional salos segment. These products are competitively priced and are available exclusively to Project Sales customers across the country Currently, wo offer the Professional range in Interior Primer (Solvent Thinnable & Water Thinnable), Exterior Primer, Distemper and Textures. For any site related queries, pause see Rach Us coor 15a J ROYALE Cre COLOURNEXT 2010—RESEARCH PROCESS CONCLUDED Asian Paints ColourNext is India's premiere colour trends forecast and one of the most extensive researches on colour eit oT tear ee ees for the colours of 2010 has come to an end, with the Style & Design Leader panels held at Mumbai, The panelists for this Pee oe et giving the rasearch process valuable inputs from multiple disciplines. Rue eer uu) RS ee eer ek ae coe eee co Bhagwati from Spazzio Design; Satish Gokhale, Design Directions; Pramiti Madhavji, Editor-in-chief,Elle Décor; teu eee Rua ee Reece a Babita Krishnan,Editor,Sociaty Interiors; Rahoul Singh and Lakshmi Chand from Rahoul Singh Design Associates: Sukhant Panigrahy, Art Director; Dhruti Vaidya, Architect; Bhavna Vij Katyal, Jewellery Designer; Tripat Kalra, Gallerie TS eee Designer; Surily Goel, Fashion Designer; Bikram Mittra, ec eee es Watch out forthe final themes and colours from ColourNext 2010 in the next issue. ASIAN PAINTS ROYALE NOW HAS TEFLON™ INIT! Asian Paints introduces Royale with Teflon” surface protector. Teflon” is a brand of Dupont, a company excelling at creating, high performance products. It is known for brands like Teflon™, foe teet ent ac en Ce enn as er eee en eee as easy to clean, non sticky and repellant surface, and high Cree OR eee come ea) res eee ae etre ers ee ea Cosi) REACH US Feedback: colourquarterly@asianpaints.com The Asian Paints Helpline for queries on products/colour tools/services: 1800-209-5678 eee ‘The Asian Paints painting service: Contact Asian Paints Home Solutions at 1800-209-5678. (Available in Delhi, Bangalore, Calcutta, Mumbai, Hyderabad, Pune, Chennai, Coimbatore, Cochin, eee Me ie) Ce Ue CL RCC A ace ced Umesh Kain, Area Manager ~ Project Sales at Mob: 09810174670 OER eae ee ee eee Dee ele eR ee eee ee eee See EUS Ee aero ae eS eee) eect ea Visit the Colour Store Colour with Asian Paints Peewee ce see eee ans ee eer) ST ee aS ele SOE Rcd Oe www.asianpaints.com/cq ogo eee Peter rey eS ete creed CrLEAD FREE'GUARANTEE “ f