Republic of the Philippines

CENTRAL LUZON STATE UNIVERSITY

COLLEGE OF ENGINEERING
Department of Information Technology

WEBSITE FOR ONLINE DESIGN AND ADVERTISING SERVICES

Baby Love N. Ferrer

Kevin Paul D. Abulencia
Dave Panahon
Mac Jarrod Reyes

In partial fulfillment of the requirements in COMSCI 2201 –

Systems Analysis and Design

April 2022
 CHAPTER I

INTRODUCTION

Businesses nowadays use a variety of methods to advertise their brands.

Businesses attempted to sell their goods using traditional marketing methods prior to the

Internet's inception. However, the whole situation has now been drastically altered. Even

if it is a small business or a large corporation, everybody is attempting to advertise his or

her company through the Internet. One of the most cost-effective ways to promote a good

or service is to use the Internet. There is almost no other medium that can provide you

with such a strong way to display your product or service on a global scale as the

Internet. Therefore, we have come up with the idea of online services such as advertising

and media designing.

Online marketing is the concept of using web-based platforms to convey a

message about a company's name, goods, or services to prospective clients. Email, social

media, display ads, search engine optimization, Google AdWords, and other tools and

strategies are used in web marketing. A goal of marketing is to reach out to potential

consumers across the outlets where they read, browse, buy, and socialize on the internet.

Focus has been placed on click-through rates rather than on attitudinal responses,

and it is necessary to evaluate the effectiveness of online advertising from a more

comprehensive perspective. Online advertising has sizable effects on brand loyalty and

attitudes that cannot be reflected in click-through. Online advertising features force

consumers to form relationships with the company's brand, which leads to an increased

brand image in the consumer's mind. The aim is to analyze the impact of the type of
online advertising format as well as specific advertisement features on a user’s response

and the effectiveness of online advertising in general.

Trade and job openings contribute to the economy's growth. In addition, to

prospective researchers who will be able to benefit from the data provided. Not only

people in the corporate world, but all else will learn from the group's findings to advance

more in these never-ending issues.

A. STATEMENT OF THE PROBLEM

Entrepreneurs have welcomed the internet phenomenon for online services due to

pandemic constraints. As people want to maintain normalcy in their lives through

pandemic constraints, social media and interactive gatherings have become the "latest

normal" on a national and global scale. The media design and advertising industry, it

encompasses a wide variety of internet-based marketing services and products. With the

advent of social media domination, companies are forced to place a greater emphasis on

digital advertising. For many people, social media serves as both a social outlet and a

primary source of information. For instance, as it happens today, the pandemic is

continuously spreading not only in the Philippines but also in other countries. To be safe

and to continue our business, we have come up with the idea of doing online services.

To run a profitable company, though, you must carefully analyze your growth

plan; foresee possible market challenges such as a low customer engagement rate, and

choose the right development solution. The aim of this research is to find an answer to

the following question:

 1. What are the problems that entrepreneur can encounter in online services?

2. In what ways can an entrepreneur keep their clients?

3. What psychological effects does Internet advertising have on the behavior of

consumers?

4. What are the advantage and disadvantage of having an online service?

B. OBJECTIVES OF THE STUDY

This research aims to evaluate the usability and feasibility of an online service. As

well as developing a website, that offers services to the clients. It has the following Core

and important goals: The primary goal of this research is to identify the various types of

online marketing models, tactics, and techniques.

Specifically, it aims to:

 To provide services to the customers.

 To collect data in order to increase the number of clients.

 To provide information regarding the services offered.

 To design and develop online services such as media designing and

advertising.

C. SCOPE AND LIMITATION

The aim of this research is to find the best method for developing and advertising

a client's company. It also focuses on both online and offline marketing. This is the type
of strategy used by sellers in marketing and selling their goods or services, both online

and offline. This applies to both large and small businesses. Online advertising is

exclusive to social media, whereas offline promotion is restricted to door-to-door sales

due to the pandemic.

Other individuals were not included in this study, and the evidence gathered is

based on the researchers' interpretations. The information was derived from the

researchers' interpretation of data obtained from various sources.

D. IMPORTANCE OF THE STUDY

The findings of this study would be extremely beneficial to future researchers,

business markets, and entrepreneurs. This investigation will be valuable to business

ventures since the principal objective of this research is to design and advertise their

businesses. This study will also assist them in recognizing the potential issues that may

be experienced on this platform.

For future researchers, the findings of this study will serve as a guide for other

researchers who may do similar research and advocacy in the future and want to learn

more about new challenges, answers, development, and improvements.

 CHAPTER II

REVIEW OF RELATED LITERATURE AND EXISTING ALTERNATIVES

Related Literature

Several studies demonstrate that the level of personalization in OBA influences

click-through intentions and click-through rates. Tucker (2014) found that Facebook ads

targeting a person’s interests (e.g., a celebrity of whom a person is a fan) led to higher

click-through rates than ads targeting background characteristics (i.e., the college a

person is attending). In addition, Aguirre et al. (2015) showed that moderately

personalized Facebook ads (based on interest in a subject) increased click-through rates

compared to non-personalized ads, whereas highly personalized ads (based on interest in

a subject, age, gender, and location) decreased click-through rates. Bleier and Eisenbeiss

(2015) found that highly personalized banner ads (showing items consumers placed in

their virtual shopping cart during a recent shopping session) increased click-through rates

compared to ads with a lower level of personalization (showing items that consumers

viewed during a shopping session). This effect occurred only when the ad concerned a

trusted retailer. Furthermore, several studies indicate that transparency and consumer

awareness of OBA alter consumers’ responses to online behavioral ads. For instance,

when companies overtly inform people about the collection and use of data to personalize

ads, OBA increases click-through rates. However, when companies covertly collect

information, click-through rates are not influenced or are even reduced (Aguirre et al.

2015).
 Moreover, the difference in click-through intentions between overt and covert ads

disappeared when an OBA icon was included (Aguirre et al. 2015). Likewise, an OBA

icon improves brand recall and the perceived relevance of the advertised brand and the

online ad (Van Noort, Smit, and Voorveld, 2013). Hence, people seem to appreciate

company transparency, and an icon can function as a cue to trust the advertiser and even

positively affect advertising outcomes. (Boerman et al. 2017).

Graphic design has a big role to play in the modern, competitive business

environment. Businesses need the services of graphic designers to create impressive

marketing materials. These materials include brochures, business cards, websites, leaflets,

stationery, and so on. An impressive and memorable logo is a basic requirement for any

business looking to build a brand identity. Similarly, businesses need the services of

graphic designers to create unique mobile apps and social media pages for business

promotion. They can say that graphic design has become a part of doing business in

physical and virtual markets. One-reason businesses are increasingly demanding more

graphic design items is the need for effective communication with their audience. Since

more and more businesses are entering markets, it is generating more competition. To

deal with the competition, graphic design strategy has become essential to draw the

attention of potential customers towards businesses. There is an increasing need felt by

entrepreneurs to effectively communicate a message to their target audience. (Jof, 2018).

Existing Alternatives

Branding can influence value, customer loyalty, return margins, employee

retainers, and much more. The most complete source of branding information comes

from the few organizations known as branding firms. The designer then compiles all the

pieces and creates a comprehensive and unified brand. Although there is a lack of

literature on the creation of brands from a designer's perspective, most graphic designers

do not have the luxury of a team of highly qualified branding experts to help with the

design process. The average consumer is exposed to 3,500 brand messages every day.

Kirk, 2013).

Advertising effectiveness is referred to as the consumers' liking of commercials,

resulting in PUR behavior. Advertising effectiveness is one of the critical factors to

analyze. It depends on many factors, like the choice of media and the consumer's

involvement with the media. Internet advertisements are less effective as users have more

control over them as compared to print advertisements. AWR and intention also affect

PURDEC. (Sama, 2019).

Advertising is an important extrinsic cue, signaling product quality. Heavy

advertising spending shows that the firm is investing in the brand. It creates an illusion of

better quality in the product or service from that brand. In this study, we will try to find

out how some associations that consumers make with "advertisement spending" and

"brand" affect their purchase decisions. (Shakib, 2017).