Special Consumer Promotion

Apr-11
A special gift pack is designed with a coupen inside to be entitled for the weekly
draw and Grand draw.

The following items are planned to insert in the pack

Option 1
Face Wash 120ml
Fairness Cream 25ml
Shampoo 100ml
Conditioner 100ml
Silicon 25ml

Option 2
Face Wash 120ml
Soap
4 pcs
Shampoo 100ml
Conditioner 100ml
Silicon 25ml

MRP Dis Price

170
110
195
140
110
725 570.60
MRP
170
132
195
140
110
747

587.92

Expected UnitsExp Sales Pcs/Area

10000

###

454.55

15000

###

681.82

FREE ISSUES D/O REQUEST

Programme
PRODUCT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27

Face Wash

- Papaya
- Carrot
- Green Apple
- Cucumber
- Aloe Vera
- Anti Acne
- Papaya
- Carrot
- Green Apple
- Cucumber
- Aloe Vera
- Anti Acne
Body Lotion - Papaya
- Carrot
- Cocoa Butter
Body Lotion - Almond & Rose
- Avocado
- Papaya
- Carrot
- Cocoa Butter
Body Lotion - Almond & Rose
- Avocado
Fairness Cream - Papaya & Mushroom
- Papaya & Mushroom
Moisturising Face Cream
Shower Gel Papaya

:
Dist
Pack
Price
Size
(120ml ) 133.80
(120ml ) 133.80
(120ml ) 133.80
(120ml ) 133.80
(120ml ) 133.80
(120ml ) 141.67
(60ml ) 70.83
(60ml ) 70.83
(60ml ) 70.83
(60ml ) 70.83
(60ml ) 70.83
(60ml ) 78.70
(120ml ) 118.06
(120ml ) 118.06
(120ml ) 118.06
(120ml ) 118.06
(120ml ) 118.06
(60ml ) 74.77
(60ml ) 74.77
(60ml ) 74.77
(60ml ) 74.77
(60ml ) 74.77
(100ml ) 204.63
(50ml ) 141.67
(25ml ) 86.57
(100ml ) 228.24
(200ml ) 196.76

Quantity
2

Value
267.59
236.11
204.63
196.76

M.R.P
Price
170.00
170.00
170.00
170.00
170.00
180.00
90.00
90.00
90.00
90.00
90.00
100.00
150.00
150.00
150.00
150.00
150.00
95.00
95.00
95.00
95.00
95.00
260.00
180.00
110.00
290.00
250.00

Value
340.00
300.00
260.00
250.00

PRODUCT
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63

28
29
30
31
32
33
34
35
36

Shower Gel Carrot

Shower Gel Green Apple
Shower Gel Papaya
Shower Gel Carrot
Shower Gel Green Apple
Cleaning Milk - Papaya
Cleaning Milk - Aloe Vera
Facial Scrub - Papaya
Facial Scrub - Aloe Vera

(200ml ) 196.76
(200ml ) 196.76
(100ml ) 118.06
(100ml ) 118.06
(100ml ) 118.06
120ml 173.15
120ml 173.15
120ml 283.33
120ml 295.14

Requested by :-

250.00
250.00
150.00
150.00
150.00
220.00
200.00

- 360.00

- 375.00

905.09

1,150.00

Bags
Leftlets
.

64
65
66
67
68
69
70
71

ES D/O REQUEST
Date :
Dist
Pack
Price
Size
Facial Scrub - Papaya
60ml 153.47
Body Scrub - Aloe Vera
120ml 310.88
Facial Pack - Carrot & Multani Matti 120ml 299.07
Facial Pack - Papaya Multani Matti 120ml 299.07
Skin Toner - Witch Hazel & Aloe Vera100ml 204.63
Skin Toner - Witch Hazel & Lemon Peel
100ml 204.63
Shampoo - Aloe Vera
(200ml )153.47
- Amla
(200ml )153.47
- King Coconut oil
(200ml )153.47
- Tea Tree Oil
(200ml )173.15
- Aloe Vera
(100ml )94.44
- Amla
(100ml )94.44
- King Coconut oil
(100ml )94.44
- Tea Tree Oil
(100ml )106.25
- Aloe Vera
(7.5ml ) 3.94
- Amla
(7.5ml ) 3.94
- King Coconut oil
(7.5ml ) 3.94
- Tea Tree Oil
(7.5ml ) 3.94
Herbal Conditioner (200ml )173.15
- Henna & Amla
(100ml )110.19
Silicon Conditioner
(100ml )306.94
Silicon Conditioner
(25ml ) 86.57
Hair Gel - Aloe Vera
(120ml )149.54
Hair Gel - Amla
(120ml )155.83
Hair Gel - Aloe Vera
(60ml ) 98.38
Hair Gel - Amla
(60ml ) 102.31
Black Henna Powder
(10g ) 59.03
PRODUCT

Quantity

2
1

Value
306.94
346.30
306.94
-

M.R.P
Price
195.00
395.00
380.00
380.00
260.00
260.00
195.00
195.00
195.00
220.00
120.00
120.00
120.00
135.00
5.00
5.00
5.00
5.00
220.00
140.00
390.00
110.00
190.00
198.00
125.00
130.00
75.00

Value
390.00
440.00
390.00
-

Herbal Soap Papaya

(75g ) 27.40
Herbal Soap Songi Mushroom & Rose Oil
(75g ) 27.40
Baby Moisturising Creamy Soap
(75g ) 27.40
Baby Shampoo
(100ml )94.44
Baby Oil
(100ml )110.19
Baby Moisturising Lotion
(100ml )94.44
Baby Milk Bath
(100ml )94.44
Baby Moisturising Face Cream
(100ml )125.93

4
4
4

17
23

109.58
109.58
109.58
-

33.00
33.00
33.00
120.00
140.00
120.00
120.00

132.00
132.00
132.00
-

- 160.00

1,288.94
2,194.03

Approved by :...
Magaging Director

1,616.00
2,766.00

Special Consumer Promotions

April-ReeBonn Hair Protection Kit
Mechanism
Targetting the new year season, ReeBonn will introduce "ReeBonn Hair Protection Kit" which includes
the following products.
Product
Shampoo
Conditioner
Silicone
MRP
Price Off 20%
Banded Value
Distributor Price
Expected Units
Expected Sales

Size
200ml
200ml
25ml

Price

Size
195 100ml
220 100ml
110 25ml
525
105
420
330.56
3168
###
6 units per day

Price
120
140
110
370
74
296
232.96
11000
###
15 units per day

Discount Cost
Product
Shampoo
Conditioner
Silicone
MRP
Banded Value
Distributor Price
Discount/banded unit

Size
200ml
200ml
25ml

Dis Price
Size
153.47 100ml
173.15 100ml
86.57 25ml
413.19
420
330.56
82.63

Dis Price
94.44
110.19
86.57
291.2
296
232.96
58.24

###

No of Units
Total Discounts

3168
261,785.92

11000
### 902,393.33

Budget for the Promotion

TVC Shooting
Cost of Discounts
Radio Hiru FM
Total Cost

50,000.00
902,393.33
952,393.33

Planned Sales
Promo Cost
Expected Sales for the cost

3,609,792.59
26%
###

For 1/2 month

Special Consumer Promotion

Apr-11
A special gift pack is designed with a coupen inside to be entitled for the weekly
draw and Grand draw.

The following items are planned to insert in the pack

Option 1
Face Wash 120ml
Body Lotion 120ml
Fairness Cream 25ml
Shampoo 100ml
Conditioner 100ml
Silicon 25ml

MRP Dis Price

90
95
110
195
140
110
740 582.41

Expected UnitsExp Sales Pcs/Area

15000

###

681.82

Offers to Consumers for the promotions

A coupen will be inserted within the pack.
Consumers are communicated to send the filled coupen to company and following will be rewarded.
From Grand Draw
LCD TV
Washing Machine
DVD Player

30,000.00
20,000.00
7,500.00
###

Weekly 5 Winners-ReeBonn Products for 6 Months

20 ReeBonn Packs
43,880.65

###
Cost of printing Coupens
Cost of Gift pack printing

45,000.00
pending until the design is done
###

Communication Activities
Totally on TV with a separate TVC (15 Sec or 10 Sec)
The following English News Papers will be considered.
Daily Mirror
Sunday Times
Sunday Observer
LW
Called for quotations.