13.

Concluding remarks
The entirety of the business plan culminates in a conclusion that provides a critical analysis and justification of
the firm from the perspective of both its possible target and the consumers' perspective towards the company.
Understanding the market is made easier by having previous experience in the business. The initiative to provide
high-level solutions to customers and the overall addressable market along with the effect of the proposed
business model on economic growth and the value proposition with canvases have been explained. Additionally,
possible problems and opportunities associated with the initiative have been described. We have completed a
gap analysis, a study of our competitors, and a profile of our ideal customer.