CB-DH47ISB-2

Group 8 - PROJECT PROPOSAL

NO. SECTION CONTENTS EXAMPLE

1 Topic name Your chosen topic should follow this “Motivation of Gen Z’s behavior of using
format: tarot”
- Target group - Target group: Gen Z
- Consumer Topic - Consumer topic: Motivation
- Object of consumption (Product/ - Objection of consumption: Behaviour
Service/ Brand/ Behaviour/ Event/ of using tarot (Service)
Others)

2 Contexts - Introduce about the industry - Introduction about the tarot services
related to the object of and giving some information about
consumption: what industry, the it: what it is, its effects, where it
current situation of the industry takes place and the current situation.

- Introduce about the target group - Introduction about Gen Z’s trends of
and current trends in their using tarot, current data on their
consumption behavior of using tarot, and the
motivations leading to this behavior.

- Discuss how the results from this - Discussion of how understanding

consumer topic will help the
marketers in this industry or other
parties (such as government)
Gen Z’s motivations can help the
marketers to make better marketing
strategies and better communication
for Gen Z to know when to use tarot
and how to use it the right way.

3 References List your references using the Vancouver

style