QUICK GUIDE TO

lighting 2.0

silvair.com

business@silvair.com
Lighting 2.0 can communicate and interact with
its environment and the people or things in it,
opening up entirely new possibilities and
turning lighting infrastructure into a delivery
platform for different types of services
→ With more uncertainties than
ready answers, navigating the
hectic smart lighting space is
an enormous challenge

→ But not having relevant products

ready on store shelves when
customer demand explodes could
have tremendous consequences
for an unprepared manufacturer
Why → By 2020, smart LED revenues
will account for 30% of total
LED revenues

does
(ABI research)

smart
lighting → The global smart lighting market will
grow at a compound annual growth
rate of 15.9% between 2014 and 2020,

matter?
reaching USD 56.6 billion by the end of
that period
(Transparency Market Research)
→ In 2025, the global economic benefits
delivered by the broad IoT segment will
reach between $3.9 and $11.1 trillion
(McKinsey Global Institute)

→ At the top end, this value would

represent 11% of the world economy
→ 1 in 3 U.S. adults will adopt smart home solutions
within the next three years and over half of likely
adopters are planning to purchase smart wireless
LED light bulbs within the next two years
(ON World’s consumer survey, August 2015)
The LED revolution made the lighting business
more demanding than it used to be:

→ impressive longevity of LEDs drastically reduces

the number of replacement orders

→ manufacturers of semiconductor technologies

entered the market and immediately exerted their
influence on shaping prices

→ market share has eroded for the major players

→ profit margins have lowered

→ Amid downward-trending prices and limited
price competition opportunities, the ability to
provide groundbreaking value-added features
has emerged as the best way to gain competitive
advantage

→ With additional revenue-generating services

enabled by Lighting 2.0, a gradual transition
towards smart solutions becomes a natural
direction for the entire lighting industry
What’s
→ The smart revolution will heavily
impact the entire value chain of
the lighting industry:

GOING TO → end users (building owners / operators)

change? → specifiers (designers, architects / consulting

engineers, electrical contractors)

→ installers

→ manufacturers
Replacing wires with software and connectivity:

→ revolutionizes the way end users interact with the lighting infrastructure

→ significantly reduces installation costs for building owners

→ opens up new possibilities for lighting designers, allowing them to craft

spaces with unprecedented freedom

→ allows contractors to bring designs to life more easily, quickly and at lower cost

→ fully opens up the retrofit business by preventing major

reconstruction works

→ will shake up the lighting and construction industries worldwide

Maintenance of complex lighting systems
becomes significantly easier and cheaper: feedback
DATA

DATA
Info

DATA

→ real-time feedback from individual smart devices (e.g. luminaires) regarding

their status and operation
Info

→ diagnostics and early detection of problems DATA Feedback

UPDATE

→ monitoring of performance against manufacturers’ guarantees

→ compliance with new and changing codes and standards ensured

by software updates via over-the-air update capability

Upgrade
Energy Savings

→ occupancy sensing → zoning

→ smart controls → data analytics

→ daylight harvesting → predictive models

→ scheduling → usage patterns

“Smart solid-state lighting in office

buildings and industrial installations
has the potential to reduce energy
costs by 90%”
Dean Freeman, research vice president at Gartner
→ Information infrastructure

Smart lighting network becomes a building–wide information

infrastructure capable of generating large amounts of data

energy lighting crowd other

consumption usage movement sensor
levels patterns patterns data

Collected data can be used to introduce major

improvements across numerous other systems
and processes
Countless
value-added features
depending on the type
of business:
→ influencing shopping patterns → mimicking sunlight levels → accurate indoor positioning
→ influencing shopping patterns by
balancing color temperature
→ mimicking sunlight levels throughout the
day to adjust the ambience to customers'
natural day cycle
→ accurate indoor positioning
Ever since Bluetooth Smart technology was
introduced, we have considered it to be the
perfect enabler for smart lighting ecosystems:

→ ultra low power consumption

→ reliable connectivity

→ government-grade security

→ cost effectiveness

→ massive brand awareness

→ enormous installed base of Bluetooth enabled devices already

available on the market

→ global standard for Bluetooth mesh networking technology arriving in 2016

The mesh relays messages across the entire network,
enabling seamless connectivity and making the
lighting environment truly smart and interoperable.
Devices form a native, flexible system and are
capable of talking directly to each other

→ trouble-free setup

→ multicast groups

→ multicast scenes

→ scalability

→ no single point of failure

→ state of the art security

Major challenge for vendors:

Managing smart lighting environment must be as easy

and intuitive as possible. Next-generation lighting controls
cannot be much more complicated than the lighting
control systems people have used for decades.
Common pitfalls:

→ complicated on-wall LCD controls

→ dedicated specialists required to introduce

adjustments to a smart lighting network
fan
Lamp
→ miles of wires between sensors, switches and lamps Switch
Lamp 2

→ narrow applications failing to realize the full potential of the IoT

What’s the solution?

→ simple and fully customizable wireless switches

→ ad-hoc adjustments introduced easily via a smartphone app

→ wireless sensors enabling deeper automation and broader

information infrastructure

→ complete ecosystem generating data for analysis enabling

further improvements

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About us:

Seed Labs is a wireless technology provider that empowers manufacturers to build

cutting edge smart products and enrich user experience in a software-defined
environment. Our Bluetooth-powered Silvair technology provides comfort,
efficiency and safety to end users through data collected from connected
infrastructure.

Silvair is a reliable, future-proof technology enabling the exploration of

new and profitable business opportunities, and placing our manufacturing
customers at the forefront of disruptive market trends and approaching
smart lighting revolution.

For more information about Seed Labs please visit www.silvair.

silvair.com and follow
our Link
LinkedIn
edIn page.
Click below to download your copy
of a comprehensive white paper
“Introduction to smart lighting”

It consolidates some essential information relating

to the concept of Lighting 2.0, and provides a deeper
insight into the issues mentioned here
THANK
YOU!