4-602) ADVERTISING MANAGEMENT men, (Main Exam. Only) Time : Two Hours J ( Maximu [Minima Note : There will be three Sections. Attempt any eight questions from Sectio approx 20 words, attempt any four questions from Section — BE x: words and attempt any two questions from Section — C (15 x 2) approx 5 SECTION -A [Ma “~ What is the meaning of Advertising ? 2. How to select an Advertising Agency ? Write a short note on target Audience. | 8st down various Advertising Media. low to decide testing of an Advertising Copy ? 6. How would you measure Advertising effectiveness ? 7. Describe Ethics in Advertising. 8. fure of Advertising. _-9- Define Advertising Appeal. ' _1eBescribe Integrated Marketing Communications. a ne ele :