Case: Beau & Arrow Part 1 (Packaging)

Case Prompt: How do I create value when shipping? Help us design our packaging.
Team #: Team Name: Section:

NOTE All packaging must: Fit in a 10”X13” poly envelope, fit the brand of the company, be lightweight, durable, WOW the customer,
and fit the client’s budget. See details on the Case Overview.

Part 1 – Designing the Packaging:

Describe your overall strategy for the packaging. What is your theme or idea?

How does your packaging fulfill these requirements listed by the client?

Branding
(How does your packaging fit the
Beau & Arrow brand and appeal
to the target market?)

WOW Factor
(How does your idea WOW the
customer and promote word of
mouth?)

Repurchase
How does your idea promote
future purchases?

Item Description and Strategic Reasoning Unit Cost

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 Example: Green ribbon to Example: Green fits the branding colors we used. The ribbon will Example: $0.04 for
tie around the clothing keep everything bundled together and will present the clothing two feet of ribbon
within the package well. Assembly will not add much packaging time. needed per item.

TOTAL COST OF PACKING SUPPLIES PER SHIPMENT (less than $0.50)

Part 2 - Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost
for each unit. (You may add rows as needed.) The Total Cost per Shipment must fit the client’s budget of $0.50 or less.
When researching costs, use a purchase quantity of 1,000. See the Case Overview for details.

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Part 3: Create a “mock-up” of your packaging items. Take one picture of the mockup and paste the image below
 See Case Resources for tips on creating mockups and examples of other mockups.
 You may use any store-bought item or create any items by hand.
 You can create any design for the outside of the package and any items to be included inside the package.

PASTE IMAGE HERE:

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